Episodios

  • Navigating the Entrepreneurial Landscape: Lessons from Kristen Wiley

    Navigating the Entrepreneurial Landscape: Lessons from Kristen Wiley
    Apr 7 2026
    This episode delves into the transformative journey of Kristen Wiley, the founder and CEO of Statusphere, a pioneering platform that revolutionizes micro-influencer marketing.We explore the emergence of a new model of leadership in business, particularly highlighting the significant contributions of women in this domain. Kristen shares her insightful experiences, from her initial foray into blogging to her decisive steps in launching Statusphere, motivated by a desire to rectify the inefficiencies she observed in the influencer marketing ecosystem.The conversation underscores the importance of adaptability and problem-solving as vital traits for entrepreneurs, revealing how Kristen strategically navigated the complexities of building her enterprise.Our discussion not only illuminates the essence of consumer-to-consumer marketing but also emphasizes the collective wisdom and empowerment that women bring to the entrepreneurial landscape.Our Guest This Week:Today we have a 🌟 Purpose-Led Architect of Influence🌟 in our midst! Kristen Wiley is the Founder & CEO of Statusphere, the leading micro-influencer platform purpose-built to scale consumer-to-consumer marketing. A former food blogger and brand manager, Kristen saw firsthand how broken the influencer marketing ecosystem was—and built the infrastructure she wished existed. Today, Statusphere serves hundreds of consumer brands by eliminating the friction of influencer campaign management, using 300+ first-party data points to match brands with perfectly aligned creators. Under her leadership, the company has become a pioneer in the next frontier of marketing—social search and C2C-led growth. Kristen is not just building software; she’s building the future of how brands scale trust, one real human at a time.Takeaways:Kristen discusses her journey of creating Statusphere, a platform aimed at revolutionizing influencer marketing.The conversation stresses the significance of problem-solving and adaptability in entrepreneurship, particularly in marketing.Listeners are encouraged to embrace their experiences and learn from mistakes as pivotal moments in their entrepreneurial journeys.Chapters:07:30 Defining Moments in the Journey of an Entrepreneur10:36 Starting a Company: Lessons Learned24:14 The Journey to Funding and Growth29:35 Navigating Product Market FitBurning Questions Answered:How can women founders scale without burning out?What role does inner work play in building a thriving company?Why is clarity of vision more powerful than any strategy?How do you redefine success beyond just revenue?Favorite Quotes:“You can’t build a business that’s bigger than your vision. Clarity is everything.”“Success for women founders isn’t just about scale—it’s about freedom, impact, and alignment.”Guest Offers & Contact Information:LinkedIn Personal: https://www.linkedin.com/in/thekristenwiley/ LinkedIn eNewsletter - C2C Marketing Newsletter - https://www.linkedin.com/newsletters/6877360914174140416/ Website: https://www.joinstatus.com/Follow the #WisdomOfWomen show for more inspiring stories and insights from trailblazing women founders, investors, and experts in growth and prosperity.YouTube: https://tinyurl.com/yja3w7nhSpotify: https://tinyurl.com/4tak8ajk Amazon Prime: https://tinyurl.com/366syddj Apple Podcasts: https://tinyurl.com/bdhananz RSS Feed: https://feeds.captivate.fm/womengetfunded/ Coco Sellman, the host of #WisdomOfWomen, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.Learn more about A Force for Good:Website: https://aforceforgood.biz/ Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/ The Book: https://aforceforgood.biz/book/ Growth Accelerator: https://aforceforgood.biz/accelerator/
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    35 m
  • Navigating Fertility Challenges with Empathy and Innovation with Lauren Makler

    Navigating Fertility Challenges with Empathy and Innovation with Lauren Makler
    Mar 31 2026
    In this episode, I am joined by Lauren Makler, co-founder and CEO of Co Fertility, a transformative fertility ecosystem that seeks to revolutionize the processes of egg donation and preservation through a model grounded in humanity, equity, and transparency. Our discussion delves into the unique challenges women face in the realm of reproductive health and how Co Fertility addresses these issues by providing women the opportunity to freeze their eggs at no cost, thereby fostering accessibility and ethical practices in egg donation. Lauren shares her personal journey, which includes overcoming her own fertility challenges and how they influenced her drive to create a more compassionate family-building experience. We explore the concept of "falling in love with the problem," emphasizing the necessity for founders to remain resilient and committed to their mission, even in the face of adversity. Through this conversation, we aim to illuminate the vital importance of amplifying women's voices in business and healthcare, underscoring the transformative impact of women-led enterprises. Our Guest This Week: Lauren Makler is the Co-Founder and CEO of CoFertility, a groundbreaking fertility ecosystem reshaping egg donation and preservation with humanity, equity, and transparency. Before launching CoFertility, she was the founding General Manager of Uber Health, where she built and scaled the company’s healthcare arm from the ground up—expanding access to care for millions. After facing her own fertility challenges, Lauren combined her healthcare innovation experience and product leadership with personal conviction to create a more compassionate model for family building. Under her leadership, CoFertility introduced the revolutionary “Split” program, making egg donation more empowering, ethical, and accessible. Featured in Fast Company, Forbes, and TechCrunch, Lauren is a visionary proving that when business is led by empathy, it can scale with power, purpose, and transformative impact. Takeaways:In the realm of business, it is imperative to amplify women's voices and experiences, particularly in leadership roles. Lauren's innovative approach at Co Fertility seeks to transform the fertility landscape through equity and transparency. The significance of empathy in business practices is paramount, as it fosters a compassionate approach to customer experiences. Understanding the barriers to fertility access is crucial, and Co Fertility aims to address these challenges through their unique service offerings. Chapters: 00:15 Introducing the Host 06:02 The Journey of Empowerment and Transformation 11:18 The Journey of Egg Freezing and Donation 14:01 The Journey of Building a Fertility Startup 22:46 Navigating Challenges in Business: Resilience and Accountability 29:25 Understanding Fertility Challenges 31:23 The Role of Women in Reproductive Health and Equity Burning Questions Answered: 1. How do you build a business model that serves two completely different audiences — egg donors and intended parents? 2. What do you do when something goes wrong inside your company? 3. How do you navigate doubt while building something bold? 4. Why does empathy matter in business? Favorite Quotes: "Our setbacks are our setups." “When you’re obsessed with the problem, you don’t get precious about the solution.” Guest Offers & Contact Information: LinkedIn: https://www.linkedin.com/in/laurenmakler LinkedIn Business: https://www.linkedin.com/company/cofertility/ Instagram: http://instagram.com/cofertility X/Twitter: https://twitter.com/cofertility Website: https://www.cofertility.com/ Follow the #WisdomOfWomen show for more inspiring stories and insights from trailblazing women founders, investors, and experts in growth and prosperity. YouTube: https://tinyurl.com/yja3w7nh Spotify: https://tinyurl.com/4tak8ajk Amazon Prime: https://tinyurl.com/366syddj Apple Podcasts: https://tinyurl.com/bdhananz RSS Feed: https://feeds.captivate.fm/womengetfunded/ Coco Sellman, the host of #WisdomOfWomen, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies. Learn more about A Force for Good: Website: https://aforceforgood.biz/ Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/ FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/ The Book: https://aforceforgood.biz/book/ Growth Accelerator: https://aforceforgood.biz/accelerator/
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    35 m
  • Navigating the Tech Landscape: Women Leading the Way with Nomiki Petrolla

    Navigating the Tech Landscape: Women Leading the Way with Nomiki Petrolla
    Mar 24 2026
    What does it take to build a purpose-led tech company as a woman today? In this week’s episode, I sit down with Nomiki Petrolla — a powerhouse product leader, mother of four, and founder of Theanna a data-driven platform designed to help women tech founders go from zero to $1M+ ARR.We dive deep into:The pivotal moments that shaped Nomiki’s leadership journey 👊How trauma clarified her mission 💥Why women build differently (and why that’s our superpower) 💡The role of mindset, motherhood, and mission in building with impact 🌍The importance of community, data, and momentum in the startup game 📊This conversation is a must-listen for visionary women building the future of tech.Our Guest This Week:Today we have a Founder-Forging Firestarter in our midst! Nomiki Petrolla is a visionary product leader and tech founder transforming how women build and scale tech companies. With 15 years of experience across healthcare, fintech, AI, and enterprise SaaS, she has led product and strategy in some of the toughest sectors—and broken countless barriers doing so. As the founder of PDS Lab and now Theanna, Nomiki is creating unprecedented infrastructure for women tech founders, guiding them from zero to $1M+ ARR with clarity, connection, and data-driven insight. Her platform, Theanna, is the first of its kind—a social network and data tool built specifically to close the gender gap in tech entrepreneurship by matching women to the right support at the right time. A mother of four, Techstars mentor, and Harvard speaker, Nomiki brings the rare combination of technical expertise, lived experience, and radical clarity needed to help more women lead companies of substance and scale.Takeaways:Nomiki's platform, Theanna, aims to bridge the gender gap in tech by providing tailored support for women founders seeking to scale their businesses.The conversation highlighted the importance of community and collaboration in empowering women to overcome challenges and achieve their entrepreneurial goals.I shared personal stories that shaped my perspective on leadership and empowerment, emphasizing the necessity of resilience and determination.The episode concluded with a call to action for women to pursue their ambitions without hesitation, reinforcing the belief that anything is achievable.Chapters:04:10 Shaping Moments of Inspiration11:05 Empowering Women in Tech Leadership14:39 Building a Supportive Platform for Women Entrepreneurs24:57 Integrating AI into Founder's Journey28:33 The Role of Women in Tech and Funding Challenges36:21 The Vision for Women Entrepreneurs37:43 Embracing the Journey of FoundersBurning Questions Answered:What would you build if you stopped second-guessing yourself?What’s one mindset shift that changed the way you lead?Are you building a hobby or a revenue-generating business?What would you do if you fully believed you could not fail?Favorite Quotes:“Believe in yourself, and others will believe in you. It’s magnetic.” — Nomiki“It’s okay to stand up for yourself. You don’t always have to sit back.” — NomikiGuest Offers & Contact Information:LinkedIn: https://www.linkedin.com/in/nomikipetrolla/ LinkedIn Business: https://www.linkedin.com/company/theanna-io/posts/?feedView=all Website: https://www.theanna.io/Follow the #WisdomOfWomen show for more inspiring stories and insights from trailblazing women founders, investors, and experts in growth and prosperity.YouTube: https://tinyurl.com/yja3w7nhSpotify: https://tinyurl.com/4tak8ajk Amazon Prime: https://tinyurl.com/366syddj Apple Podcasts: https://tinyurl.com/bdhananz RSS Feed: https://feeds.captivate.fm/womengetfunded/ Coco Sellman, the host of #WisdomOfWomen, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.Learn more about A Force for Good:Website: https://aforceforgood.biz/ Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/ The Book: https://aforceforgood.biz/book/ Growth Accelerator: https://aforceforgood.biz/accelerator/
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    41 m
  • Investing in Women: A Path to Prosperity with Patricia Lizarraga

    Investing in Women: A Path to Prosperity with Patricia Lizarraga
    Mar 17 2026
    In this episode we are joined by Patricia Lizarraga, a distinguished trailblazer in finance and a fervent advocate for women in leadership, who shares her extensive experience and insights on the importance of promoting gender diversity within corporate leadership roles. We discuss not only the financial advantages of investing in women-led companies but also the broader societal implications, as increased representation of women in executive positions fosters a more inclusive and equitable business environment. We delve into the unique challenges women leaders face and explore strategies to empower them through investment, thus reshaping the corporate landscape. Join us as we illuminate the path toward unlocking prosperity for women-led enterprises and encourage our listeners to actively participate in this vital movement.Takeaways:Patricia leads Hypatia Capital, which invests in companies with female CEOs. Investing in women-led businesses is seen as a winning strategy for both societal and financial benefits. The WCEO ETF allows individuals to invest in companies led by women, thus democratizing investment opportunities. Women CEOs have been shown to outperform their male counterparts, making them valuable assets in the business landscape. Diverse leadership teams in companies tend to perform better, underscoring the necessity of having women in leadership roles. Chapters:00:39 Introduction to Women in Leadership and Investment12:18 Investing in Women-Led Companies: Debunking Myths and Understanding Opportunities18:22 The Importance of Women in Leadership Roles24:10 Investing in Women: The Path to Leadership29:00 Investing in Women CEOs: A Call to Action31:54 Inspiring Young Women to Invest36:51 Empowering Women Through InvestmentBurning Questions Answered:1.Why is investing in women-led companies not just good ethics—but smart economics?2.What’s the WCEO ETF, and how does it change the game for public companies with female CEOs?3.Why does visibility matter so much for women leaders?4.How can we prepare the next generation of women to lead and invest with confidence?Favorite Quotes:“The presence of women at the top doesn’t just change the boardroom — it changes society.”“Investing in women-led companies is a multiplier. The returns are financial and cultural.”“Visibility isn't vanity. It’s impact. When women are seen, girls believe they can lead.”Closing Thoughts:This episode is a rally cry for every woman in business: your leadership matters—not just for your company, but for the world. Patricia shows that when we invest in women, we invest in progress. From advocating for female CEOs to mentoring young investors, Patricia is building a legacy where women aren’t just participating in the economy—they’re shaping it.Offers & Contact Information:LinkedIn: https://www.linkedin.com/in/patricializarraga/ LinkedIn Business: https://www.linkedin.com/company/hypatia-capital-group/posts/?feedView=all Website: https://www.wceoetf.com/ Email: wcoetf@hypatiacapital.comPhone: 1-888-338-3166 Follow the #WisdomOfWomen show for more inspiring stories and insights from trailblazing women founders, investors, and experts in growth and prosperity.YouTube: https://tinyurl.com/yja3w7nhSpotify: https://tinyurl.com/4tak8ajk Amazon Prime: https://tinyurl.com/366syddj Apple Podcasts: https://tinyurl.com/bdhananz RSS Feed: https://feeds.captivate.fm/womengetfunded/ Coco Sellman, the host of #WisdomOfWomen, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.Learn more about A Force for Good:Website: https://aforceforgood.biz/ Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/1-Day Growth Plan: https://aforceforgood.biz/free-plan/ FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/ The Book: https://aforceforgood.biz/book/ Growth Accelerator: https://aforceforgood.biz/accelerator/
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    39 m
  • From Coping to Healing: Empowering Women in Business with Dr. Bridget Cooper

    From Coping to Healing: Empowering Women in Business with Dr. Bridget Cooper
    Mar 10 2026
    In this episode we engage in this enlightening dialogue, we explore the profound insights offered by Dr. Bridget Cooper, a distinguished author and transformative leader, who provides invaluable tools for enhancing workplace interactions and reducing stress.With over two decades of experience in human resources and leadership development, Dr. Cooper shares her expertise on fostering trust and authenticity within organizations, while addressing the detrimental effects of stress on employee performance.The conversation delves into the significance of self-awareness, emotional regulation, and the power of narrative in building healthier work environments.We invite you to consider how these principles can be integrated into their own leadership practices, ultimately paving the way for a more inclusive and thriving business landscape for women-led enterprises.Takeaways: Dr. Bridget's insights focus on the necessity of addressing workplace stress effectively to improve employee performance and satisfaction.Organizations built on trust and authenticity outperform those that operate under fear and control.The discussion highlights the significance of emotional and psychological safety in the workplace as essential for fostering creativity and collaboration.Listeners are encouraged to engage with practical tools that facilitate personal and professional growth, aiding in overcoming challenges.True leadership involves creating environments where individuals feel empowered, valued, and capable of contributing meaningfully.Chapters: 05:03 Understanding Workplace Stress and Trust11:10 Breaking the Cycle of Victimhood16:38 Navigating Stress and Control24:22 The Impact of Stress on Learning and Creativity29:15 Creating a Culture of Safety and Purpose34:32 Empowering Women FoundersBurning Questions Answered: 1.Why do high-performing leaders struggle with stress despite their success?2.How does fear, trust, and control shape workplace culture?3.What’s the difference between coping mechanisms vs. healing mechanisms—and how do they impact leadership?4.How can women founders create psychological safety in their companies to unlock innovation?Favorite Quotes: "You can be incredibly efficient in your very ineffective behavior." – Dr. Bridget Cooper"We spend most of our lives at work—let’s make it a place that fuels us, not drains us." – Coco Sellman"Stress is a math equation: What you seek to control minus what you actually can control." – Dr. Bridget CooperClosing Thoughts: Leadership isn’t about doing more—it’s about leading with purpose and clarity. In this episode, Dr. Bridget Cooper and Coco Sellman dive deep into what it takes to build a thriving, people-first company.From shifting out of survival mode to unlocking trust, this conversation is packed with practical insights for women founders looking to scale their companies with ease.Offers & Contact Information:LinkedIn: https://www.linkedin.com/in/drbridgetcooper/Website: https://www.drbridgetcooper.com/“Unflappable” the book: https://a.co/d/0cDy7oSREmail Dr. Bridget Cooper at bridget@drbridgetcooper.com or call her at 860-986-9616 to sign up for your free 15-minute phone consultation. Best 15 minutes you'll carve out all year, I promise.Dr. Bridget change lives every day...is yours next?Follow the #WisdomOfWomen show for more inspiring stories and insights from trailblazing women founders, investors, and experts in growth and prosperity.YouTube: https://tinyurl.com/yja3w7nhSpotify: https://tinyurl.com/4tak8ajkAmazon Prime: https://tinyurl.com/366syddjApple Podcasts: https://tinyurl.com/bdhananzRSS Feed: https://feeds.captivate.fm/womengetfunded/Coco Sellman, the host of #WisdomOfWomen, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.Learn more about A Force for Good: Website: https://aforceforgood.biz/Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/1-Day Growth Plan: https://aforceforgood.biz/free-plan/FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/The Book: https://aforceforgood.biz/book/Growth Accelerator: https://aforceforgood.biz/accelerator/
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    37 m
  • Sell Your Intellectual Property – Not Your Time – With Eisha Armstrong

    Sell Your Intellectual Property – Not Your Time – With Eisha Armstrong
    Mar 3 2026
    Welcome to another inspiring episode of the #WisdomOfWomen Show! This week, I sit down with Eisha Armstrong, Executive Chairman and Co-founder of Vecteris, and a three-time author. Eisha is a trailblazer in productization strategies for professional services and shares her vast experience and actionable insights to help women founders create scalable, impactful businesses. This conversation is packed with wisdom for women founders looking to achieve exponential growth and reclaim their time and energy.What You'll Gain By Listening In:In this episode, you will learn how to:Transform your service-based business by embracing productization to scale effectively.Identify and overcome common pitfalls in product development and commercialization.Leverage technology and AI as tools for efficiency, quality, and new opportunities.Take the leap and navigate risks with confidence as a woman entrepreneur.Guest Spotlight:Eisha Armstrong is an accomplished author and Executive Chairman of Vecteris, a company dedicated to helping professional services firms scale through productization. With over 25 years of experience in product management and leadership, Eisha has authored three books:Fearless: How to Transform a Service Culture and Successfully Productize.Productize: The Ultimate Guide to Turning Professional Services into Scalable Solutions. Her latest book, Commercialize is available.Chapters:06:54 The Journey of Vecteris: Eisha Armstrong's Entrepreneurial Path10:24 The Shift Towards Productization in Services21:00 Co-Creation in Product Development26:49 The Impact of AI on Business Transformation31:35 Embracing Change and New BeginningsTakeaways:The Wisdom of Women Show emphasizes the importance of women leaders in driving impactful business growth.Eisha's journey highlights the need for service companies to productize their offerings for scalability.Understanding the difference between marketing standardized products versus bespoke services is crucial for success.Feedback and customer involvement in product development can greatly enhance the chances of success.Women entrepreneurs should take calculated risks, understanding that most failures can lead to valuable lessons.AI offers numerous opportunities for organizations to improve efficiency and create new growth avenues.Closing Thoughts:This episode illuminates the transformative power of productization and purpose-driven strategies for scaling women-led businesses. Eisha’s journey and actionable advice inspire founders to embrace innovation, leverage AI, and confidently navigate the complexities of growth.If you’re ready to scale your business and reclaim your freedom, this conversation is a must-listen.Offers & Contact Information:LinkedIn: https://www.linkedin.com/in/eishatierneyarmstrong/Instagram: https://www.instagram.com/vecteris_consulting/Facebook: https://www.facebook.com/vecterisWebsite: https://www.vecteris.comExplore Eisha’s latest book, Commercialize: How to Monetize, Market, and Sell Productized Offerings in Professional Services, available on Amazon.Follow the #WisdomOfWomen show for more inspiring stories and insights from trailblazing women founders, investors, and experts in growth and prosperity.YouTube: https://tinyurl.com/yja3w7nhSpotify: https://tinyurl.com/4tak8ajkAmazon Prime: https://tinyurl.com/366syddjApple Podcasts: https://tinyurl.com/bdhananzRSS Feed: https://feeds.captivate.fm/womengetfunded/Coco Sellman, the host of #WisdomOfWomen, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.Learn more about A Force for Good:Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/The Book: https://aforceforgood.biz/book/Growth Accelerator: https://aforceforgood.biz/accelerator/Thank you for tuning into the #WisdomOfWomen Show! Don’t forget to follow, like, and share this episode. Together, let’s make the world a better place through women-led businesses!
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    34 m
  • How to Fill the Gaps for Women Founders with Melissa Wallace

    How to Fill the Gaps for Women Founders with Melissa Wallace
    Feb 24 2026

    In today's episode of #WisdomOfWomen, I sit down with Melissa Wallace, the pioneering entrepreneur behind Fierce Foundry.

    What You'll Gain By Listening In:

    Melissa, with over 25 years in consumer, B2B, D2C, and creative agency sectors, shares invaluable insights on bridging the funding gap for women founders through a unique venture studio model.

    Listeners will gain practical advice and strategic insights on navigating the complex landscape of entrepreneurship and investment.

    Takeaways:

    1. Fierce Foundry aims to empower women entrepreneurs by addressing the funding gap they face in business.
    2. Melissa Wallace emphasizes the importance of combining capital investment with expert services for startup success.
    3. The studio model provides a supportive ecosystem, increasing the chances of success for women-led startups.
    4. Building a successful venture requires understanding the customer and tailoring products to their needs.
    5. Melissa recommends Carrie Kirpin's book 'Work It' as a significant source of inspiration for aspiring female entrepreneurs.
    6. The stages of development for startups at Fierce Foundry include ideation, product marketing, fundraising, and growth.

    Chapters:

    04:55 Fierce Foundry: Empowering Women Founders

    13:24 Focusing on Femtech:A New Era for Female Founders

    19:39 Stages of Growth in Femtech

    26:05 Understanding Customer Engagement

    29:59 The Importance of Founding Teams in Startups

    37:51 Transforming Fear into Excitement

    Burning Questions Answered:

    1.How does Fierce Foundry differentiate itself from traditional venture accelerators?

    2.What inspired the creation of Fierce Foundry?

    3.What types of ventures or companies does Fierce Foundry invest in or partner with?

    4.How does Fierce Foundry support founders through different stages of their business?

    Favorite Quotes:

    "Turning fear into excitement transforms the entrepreneurial journey into a thrilling adventure." - Melissa"Empowering women in business isn’t just about funding; it’s about structuring success from the ground up." - Coco

    Closing Thoughts:

    This episode of #WisdomOfWomen not only highlights the innovative approaches of Fierce Foundry but also serves as a beacon of inspiration for women entrepreneurs seeking to make significant impacts in their fields. Melissa Wallace’s expertise and the supportive ecosystem of Fierce Foundry provide a roadmap for success that many women founders will find invaluable.

    Offers & Contact Information:

    LinkedIn: https://www.linkedin.com/in/melissahudsonwallace/

    LinkedIn – Business: https://www.linkedin.com/company/fierce-foundry/posts/?feedView=all

    Website: https://www.thefiercefoundry.com/

    Email: info@thefiercefoundry.com

    Follow the #WisdomOfWomen show for more inspiring stories and insights from trailblazing women founders, investors, and experts in growth and prosperity.

    YouTube: https://tinyurl.com/yja3w7nh

    Spotify: https://tinyurl.com/4tak8ajk

    Amazon Prime: https://tinyurl.com/366syddj

    Apple Podcasts: https://tinyurl.com/bdhananz

    RSS Feed: https://feeds.captivate.fm/womengetfunded/


    Coco Sellman, the host of #WisdomOfWomen, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.

    Learn more about A Force for Good:

    Website: https://aforceforgood.biz/

    Are Your GROWING or PLATEAUING https://aforceforgood.biz/quiz/

    FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/

    The Book: https://aforceforgood.biz/book/

    Growth Accelerator: https://aforceforgood.biz/accelerator/
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    35 m
  • Empowering Women Entrepreneurs: Closing the Exit Gap with Carrie Kerpen

    Empowering Women Entrepreneurs: Closing the Exit Gap with Carrie Kerpen
    Feb 17 2026
    In this new episode our discussion revolves around the imperative to close the exit gap that women face in business, wherein they capture a mere 0.8% of exit value.I have the distinct honor of hosting Carrie Kerpen, a trailblazing entrepreneur and the founder and CEO of the Whisper Group, which specializes in exit readiness for women-owned businesses.Throughout our discussion, we delve into the transformative journey of women entrepreneurs, emphasizing the necessity of cultivating confidence alongside competence. Carrie elucidates her own experiences of building and selling her agency, highlighting the profound insights gained from her journey in navigating the complexities of business exits. As we explore the nuances of leadership and the unique challenges faced by women in the entrepreneurial sphere, we illuminate pathways for women to scale their ventures and achieve financial independence.Our Guest This Week:Today we have a SUCCESS SORCERESS in our midst! Carrie Kerpen is the Founder and CEO of The Whisper Group, the premier exit-readiness advisory firm dedicated exclusively to women-owned businesses. A trailblazing entrepreneur, Carrie built and sold one of the world's first social media agencies, turning a lifestyle business into a life-changing eight-figure asset. Through her work, her bestselling books — Work It!(which was featured in the #WisdomOfWomen Book Club) and her latest, The Whisper Way — and her podcast The Exit Whisperer, Carrie is on a mission to close the staggering exit gap, where women capture only 0.8% of exit value. Her visionary leadership empowers women founders to scale with purpose and exit with prosperity, reshaping the future of wealth for women. Carrie’s voice is bold, definitive, and rooted in a fierce belief: that women deserve to build companies that create freedom, impact, and generational wealth.Takeaways:A significant exit gap exists where women-owned businesses capture only 0.8% of total exit value, highlighting systemic inequalities.Carrie's journey illustrates how personal challenges can lead to professional growth and transformative business success.The Whisper Group aims to empower women entrepreneurs by providing resources and community support for business growth and exits.Both hosts stress the importance of confidence over mere competence in pursuing business opportunities and leadership roles.The conversation revolves around actionable strategies for women to build scalable businesses that can be sold for substantial value.Chapters:05:06 Defining Moments: Shaping the Future11:33 Transitioning into Leadership: From Wedding Planner to CEO13:42 The Exit Gap and Women's Entrepreneurship19:54 Understanding the Exit Gap for Women Entrepreneurs30:01 Understanding Valuation: The Key Metrics for Success31:58 Navigating the Emotional Challenges of Selling a Company39:04 The Whisper Way: A New Chapter for Women EntrepreneursBurning Questions Answered:Why do women capture only 0.8% of exit value—and how do we fix it?What makes a business actually sellable?Can women create life-changing wealth without building billion-dollar unicorns?How do you know when it’s time to sell your company—and what happens next?Favorite Quotes:“For every $100 spent on acquiring companies, women-owned businesses earn just 1 cent. That’s what we’re here to change.”“Revenue is vanity. Profit is sanity.”“The idea that I could sell my business meant I could stop being afraid.”GUEST OFFERS & CONTACT INFORMATION:LinkedIn: https://www.linkedin.com/in/carriekerpen/ LinkedIn Business: https://www.linkedin.com/company/thewhispergroup/ Instagram: https://www.instagram.com/wearethewhispergroup/? Website: https://www.wearethewhispergroup.com/ Email: info@thewhispergroup.comThe Wisper Way – the book: thewhisperway.com The Whisper Way Exit Readiness Program: https://www.wearethewhispergroup.com/the-whisper-way-exit-readiness-programBuy/Sell a Business: https://www.wearethewhispergroup.com/buy-sell-a-businessThe Whisper Collective: https://www.wearethewhispergroup.com/the-whisper-collectiveFollow the #WisdomOfWomen show for more inspiring stories and insights from trailblazing women founders, investors, and experts in growth and prosperity.YouTube: https://tinyurl.com/yja3w7nhSpotify: https://tinyurl.com/4tak8ajk Amazon Prime: https://tinyurl.com/366syddj Apple Podcasts: https://tinyurl.com/bdhananz RSS Feed: https://feeds.captivate.fm/womengetfunded/ Coco Sellman, the host of #WisdomOfWomen, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor ...
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