What does it take to run investor relations for one of the most recognized brands in America — a company that's been public for nearly 150 years, serves tens of millions of customers, and is under constant scrutiny from investors, regulators, and the public alike?

Today's guest, Brett Feldman, has the answer. As Senior Vice President — Investor Relations and Treasurer at AT&T, Brett oversees IR for a company with a market cap north of $175 billion and a retail investor base that makes up roughly a third of its shareholders — many of whom are also AT&T customers.

Brett brings a perspective that's genuinely rare in IR: he started his career in IR, spent 20 years as a sell-side equity analyst, and returned to the corporate side. That full-circle experience shapes how he thinks about everything from analyst relationships to internal communications to the fundamental purpose of an investor relations function.

In this conversation, Brett and Mark Fasken go deep on what it really means to align perception and reality — and why getting that wrong has a measurable cost to your company's shareholders.

Listen to the full episode to learn more about:

• The financial case for investor relations — and why volatility is the metric that matters
• How AT&T communicates consistently across investors, regulators, employees, and customers
• The internal IR work that most companies overlook
• What the sell side actually cares about (and what IROs misunderstand)
• Why smaller companies should build relationships with analysts who are obsessed with their business — not just the ones with the biggest brand names

Winning IR is brought to you by Irwin.

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In this episode of Winning IR, Mark Fasken sits down with Jack Riehemann, Head of International Investor Relations at Robinhood, to explore the company’s remarkable surge in international investor interest. Jack shares how Robinhood’s global mission, product expansion, and disciplined execution have attracted investors from Europe, Asia, and beyond—even as the company’s revenues remain largely US-based. He offers practical insights into building strong international investor relationships, understanding regional nuances, and structuring an IR team for global success.

Listen to the full episode to learn more about:

• The key drivers behind Robinhood’s explosive international investor engagement
• How product innovation and brand recognition fuel global demand
• Navigating cultural, regulatory, and competitive differences across markets
• Leveraging sell-side partnerships and technology to scale global IR efforts
• Tips for effective meeting preparation and adapting to regional investor expectations

Winning IR is brought to you by Irwin.

For more winning ideas, subscribe to Winning IR wherever you get your podcasts.

For more information, visit getirwin.com/winning-ir

In today's increasingly globalized financial markets, international investor engagement is more important than ever. In this episode of Winning IR, Mark Fasken sits down with Craig Marks, Head of Investor Relations at Sandoz, to discuss the practical realities of planning and executing successful international roadshows. Drawing on two decades of experience across major pharma companies, Craig shares his hands-on insights for navigating logistics, targeting the right investors, and maximizing the impact of every meeting. Listen to the full episode to learn more about:

• How to tailor outreach strategies for different regions and investor types
• The importance of detailed logistics planning, from city-by-city travel tips to private lunches
• Approaches for targeting, engaging, and policing brokers to ensure the right investors are reached
• Myths and realities about regional differences in investor engagement and conversation style
• The evolving role of ESG in investor relations and why its focus may be shifting
• Building long-term relationships by revisiting key markets and leveraging local knowledge
• Craig's personal tips for making investor meetings productive and memorable

Winning IR is brought to you by Irwin.

For more winning ideas, subscribe to Winning IR wherever you get your podcasts.

For more information, visit getirwin.com/winning-ir

In today’s increasingly globalized investment landscape, North American companies are looking beyond domestic borders to grow their investor base. In this episode of Winning IR, Mark Fasken speaks with Damian Perry, co-founder of Phoenix IR, about the unique challenges and opportunities of investor relations across Europe. Damian shares his decades of experience advising North American companies on European corporate access strategies, highlighting what it takes to succeed in international markets and how independent firms like Phoenix IR offer a distinct advantage.

Listen to the full episode to learn more about:

• The benefits of working with independent IR advisors
• Key factors for North American companies to successfully market themselves in Europe
• Which European cities offer the greatest ROI for investor meetings
• Navigating the impact of MiFID II regulations on corporate access and investor engagement

Winning IR is brought to you by Irwin.

For more winning ideas, subscribe to Winning IR wherever you get your podcasts.

For more information, visit getirwin.com/winning-ir

In the rapidly evolving Middle Eastern capital markets, investor relations professionals face unique opportunities and challenges. In this episode of Winning IR, Mark Fasken sits down with Salwa Gradl, Head of Investor Relations at du, to explore the current state of IR in the region and how global capital is being attracted amid ambitious national strategies like UAE Vision 2031.

Salwa shares her insights on building effective IR programs in a dynamic market, the impact of national transformation agendas, and the skills required to thrive as an IR leader in the Middle East. Listen to the full episode to learn more about:

• Navigating a fast-growing IPO landscape and increasing market liquidity
• Building IR processes and automating workflows with limited resources
• Educating internal stakeholders about the strategic value of IR
• Proactive outreach and transparent communication to build investor trust

Winning IR is brought to you by Irwin.

For more winning ideas, subscribe to Winning IR wherever you get your podcasts.

For more information, visit getirwin.com/winning-ir

In today's global investment landscape, a compelling equity narrative is essential for attracting international investors. In this episode of Winning IR, Mark Fasken sits down with Karen Bodner of BNY to discuss findings from BNY's recent global investor study and what truly makes an equity story resonate across borders. Karen shares insights from interviews with 40 investors managing $2 trillion in assets, highlighting the elements that build credibility and drive investment decisions worldwide. Listen to the full episode to learn more about:

• The must-have elements of an effective equity narrative for global investors
• Why clarity, simplicity, and segmentation are key to investor engagement
• Common mistakes in international investor communications-and how to avoid them
• Why "getting back to basics" is the top trend for IR teams heading into 2026
• Practical tips for presenting strategic shifts and complex information

Winning IR is brought to you by Irwin.

For more winning ideas, subscribe to Winning IR wherever you get your podcasts.

For more information, visit getirwin.com/winning-ir

Winning IR is brought to you by Irwin.

For more winning ideas, subscribe to Winning IR wherever you get your podcasts.

For more information, visit getirwin.com/winning-ir

In today's complex energy sector, effective communication is crucial for investor relations professionals. In this episode of Winning IR, Mark Fasken speaks with Danielle Collins, Senior Investor Relations Director at Shell, about how to successfully communicate complex technical information to diverse investor audiences. Danielle shares her expertise in adapting communication strategies and building meaningful investor relationships.

Listen to the full episode to learn more about:

• Simplifying technical energy sector concepts for both specialist and generalist investors
• Being an "IR chameleon" - adapting communication styles for different investor types
• Regional differences in investor priorities, particularly between European and North American markets
• Building effective investor relationships through detailed note-taking and meeting preparation
• Strategies for targeting and engaging investors on any budget
• Using memorable "hooks" to make company stories stand out
• The future potential of AI in streamlining IR workflows
• Creating consistent yet adaptable core messaging
• Getting valuable feedback from investors through direct engagement

Winning IR is brought to you by Irwin.

For more winning ideas, subscribe to Winning IR wherever you get your podcasts.

For more information, visit getirwin.com/winning-ir