Episodios

  • 98. The Generous Leader: Joe Davis on Leading with Care, Driving Results, and Leaving a Legacy

    98. The Generous Leader: Joe Davis on Leading with Care, Driving Results, and Leaving a Legacy
    Apr 24 2025
    Reimagining Leadership Through Generosity In this episode of What’s the Point?, Bill Ellis is joined by Joe Davis—retired Managing Director and Senior Partner at Boston Consulting Group (BCG), author of The Generous Leader, and lifelong connector. Joe spent 37 years with BCG, co-founding the DC office, launching its North American public sector business, and eventually leading BCG North America. He also founded the Center for Inclusion and Equity, reflecting his core belief: the best leaders are those who help others thrive. Now in his second term as Board Chair at Whitman College, Joe brings wisdom from decades in high-stakes leadership, combined with the personal clarity that comes from being a father, grandfather, and man of purpose. In this conversation, he and Bill unpack what it truly means to lead with generosity. Episode Highlights & Key Takeaways: What is Generous Leadership? Giving of yourself to help others grow—without expecting direct benefit.Performance Through People: Joe explains why the best results come from investing in your team’s potential.Leadership ≠ Niceness: Generosity includes difficult conversations and accountability, not just kindness.Letting Go of the Mask: Why vulnerability and honesty are essential in high-performing teams.Seven Ways to Give: An overview of the elements in The Generous Leader, including listening to learn, giving direct feedback with care, and small acts that have lasting impact.Early Lessons: Joe’s mentor helped shape his leadership philosophy through a simple but powerful act of loyalty.From Small-Town Kid to BCG Exec: How Joe’s drive, shaped in childhood, carried him from Whitman to Harvard Business School to global leadership.Consulting Behind the Curtain: Joe explains what top-tier consulting is really about—and why being an outsider gives you the advantage of objectivity. Joe Davis shows us that leadership isn’t about title, ego, or being the smartest person in the room—it’s about being real, building others up, and having the courage to lead with both heart and accountability. Whether you're managing a team or mentoring a child, the ripple effect of generous leadership can be life-changing. Subscribe & Share: Don’t miss an episode of What’s the Point?. Subscribe on your favorite platform and share this episode with someone striving to lead with impact. Real leadership starts with generosity. Connect with Bill: bill@brandingpillars.comwww.brandingpillars.comwww.brandingforresults.comIG - @wcellisFacebook - @CoachBillEllisLinkedIn - linkedin.com/in/wcellisBook: Women Who Won Links for This Episode: Name: Joe DavisEmail: joedavistgl@gmail.comWebsite(s):https://www.joedavis.comSOCIAL MEDIA INFO:LinkedIn: https://www.linkedin.com/in/joedavis1313Facebook: https://www.facebook.com/joedavistglInstagram: https://www.instagram.com/joedavistglTwitter: https://x.com/JoeDavisTGL?s=20BOOK: https://www.joedavis.com Quick Episode Summary: 0:00 Welcome and intro to Joe Davis and his BCG legacy2:00 What does it mean to be a generous leader?5:00 Generosity includes hard truths, team accountability, and letting people go when needed8:00 Stories of tough conversations delivered with care12:00 How humility and feedback create stronger teams15:00 Boss vs. Leader: Why leadership is about service, not control17:00 Joe’s seven principles from The Generous Leader20:00 Vulnerability and realness in a competitive workplace24:00 Helping your team shine vs. grabbing the spotlight27:00 A personal story of loyalty and how a mentor had Joe’s back32:00 How Joe’s childhood and family shaped his work ethic and vision35:00 Joe’s journey to Harvard Business School and discovering consulting38:00 What consulting really is—and why clients value clear communication42:00 External perspective as a strategic asset43:00 Joe’s answer to “What’s the Point?”—Help others be the best they can be
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    44 m
  • 97. Midlife Career Change with Purpose: Scott Doyne on Identity, Transition, & Finding Your Next Chapter

    97. Midlife Career Change with Purpose: Scott Doyne on Identity, Transition, & Finding Your Next Chapter
    Apr 10 2025

    In this enlightening episode of What’s the Point?, Bill Ellis welcomes Scott Doyne—a former sports executive, keynote speaker, professional coach, and author of Exploring the Midlife Career Crisis: A Guide to Navigating the Four Stages of Career Transition. After two decades leading strategy and analytics at Turner Sports, Scott made a dramatic shift, stepping away from the world of NBA.com, March Madness, and Bleacher Report to help others redefine success in midlife.

    Scott unpacks how leaving behind a "dream job" can be the beginning of a more aligned and fulfilling journey. From unpaid internships to executive leadership, and eventually entrepreneurship, his story is a masterclass in reinvention, resilience, and real-world strategy.

    Episode Highlights & Key Takeaways:

    • The Power of Internships: How Scott broke into the sports industry and built a 20-year career at Turner through early sacrifices and persistence.
    • Leveraging Your MBA: Why graduate school gave Scott the education, network, and confidence to pivot into leadership roles.
    • Networking That Works: The mindset and methods Scott used to authentically build a long-lasting network.
    • Turning Points: How layoffs, life transitions, and journaling led Scott to discover his next purpose.
    • The ICAN Framework: A practical approach to networking—Identify, Connect, Ask, Navigate.
    • What Makes a Career Crisis 'Midlife': Why this time in life is uniquely suited to transformation and legacy-building.
    • The Four Stages of Career Transition: Realize, Explore, Articulate, and Activate—Scott explains how anyone can use this model.
    • From External Success to Inner Alignment: Redefining what a "career win" looks like beyond title and salary.

    Scott Doyne’s story reminds us that our careers are not linear and our identities are not defined by titles. Whether you're navigating a transition or simply wondering if there's more to life than your current role, Scott's perspective offers clarity, confidence, and encouragement to take the next step—thoughtfully and with purpose.


    Don’t miss an episode of What’s the Point?. Subscribe on your favorite platform and share this conversation with someone exploring a new chapter in their professional life. Transitions can be powerful—especially when you have the right roadmap.

    Connect with Bill:

    • bill@brandingpillars.com
    • www.brandingpillars.com
    • www.brandingforresults.com
    • IG - @wcellis
    • Facebook - @CoachBillEllis
    • LinkedIn - linkedin.com/in/wcellis
    • Book: Women Who Won

    Quick Episode Summary:

    • 0:00 Welcome and intro to Scott Doyne and his impressive career journey
    • 1:00 How Scott transitioned from Cincinnati to the world of Turner Sports
    • 3:00 The sacrifices and hustle of early unpaid internships
    • 6:00 The value of an MBA in finding purpose and confidence
    • 10:00 Networking lessons, the ICAN framework, and pushing limits professionally
    • 14:00 The importance of not tying identity to job titles alone
    • 18:00 Working alongside major sports figures and what he learned from them
    • 23:00 The reality of layoffs and why preparing early makes a difference
    • 25:00 How journaling and coaching helped him find his new direction
    • 28:00 Explaining the four stages of transition: Realize, Explore, Articulate, Activate
    • 33:00 Pursuing purpose, not just a paycheck, in your next chapter
    • 36:00 Grieving what you lose when leaving a big company—like colleagues and culture
    • 39:00 The Ikigai concept and designing a life that blends passion, mission, and profession
    • 41:00 Eastern philosophy vs. Western productivity: A different view of success
    • 43:00 Scott’s answer to "What’s the Point?" — Help others help others
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    45 m
  • 96. From Diagnosis to Empowerment: Deb Krier on Living Fully, Leading Boldly, and Building a Legacy

    96. From Diagnosis to Empowerment: Deb Krier on Living Fully, Leading Boldly, and Building a Legacy
    Mar 27 2025
    An Honest Conversation About Life, Illness, and the Power of Perspective In this powerful episode of What’s the Point?, Bill Ellis sits down with Deb Krier—a seasoned marketing and communications expert, longtime business podcaster, and three-time cancer survivor—who has turned unimaginable adversity into a purposeful mission to help others live with clarity and courage. Deb's career began with a simple piece of advice: turn your passion into your profession. That led to a decades-long journey in PR, branding, social media, and communications, eventually founding Wise Women Communications, LLC, an award-winning, full-service firm. She later launched The Business Power Hour podcast, now a part of the C-Suite Network, where she's hosted over 1,000 episodes helping business leaders thrive. But in 2015, her life took a dramatic turn when a routine mammogram resulted in a stage 4 breast cancer diagnosis. Deb faced catastrophic complications during treatment, spending months in the hospital and undergoing nine surgeries. Through it all, she worked, coached, and kept her sense of humor. Today, she channels that experience into her platform, TryingNotToDie.live, and supports others by showing what it means to not just survive—but truly live. Episode Highlights & Key Takeaways: Living with Purpose: Why Deb launched TryingNotToDie.live to encourage others to embrace life despite illness.Turning Passion into a Career: How a love for PR and communications led to the founding of her own agency.Trust and Advocacy in Healthcare: How standing up for herself—and switching doctors—was essential to her survival.The LIVE Acronym: Lead your tribe, Invigorate your soul, Voice your feelings, Elevate your mindset.Misdiagnosis and Resilience: From a stage 0 to stage 4 diagnosis and overcoming life-threatening complications.Support is Everything: The role her husband, friends, and professional network played in helping her recover and thrive.What Not to Say: The worst advice Deb didn’t follow—and why that mattered.Professional Identity Through Illness: How she balanced treatment with podcasting, coaching, and leadership. Deb Krier doesn’t just talk about surviving—she lives out the message of thriving through adversity, being your own best advocate, and helping others find strength in their stories. Whether you’re facing a diagnosis, caring for someone who is, or simply looking for ways to live with more intention, this episode offers perspective and purpose in abundance. Subscribe & Share: Don’t miss an episode of What’s the Point?. Subscribe wherever you listen to podcasts, leave a review, and share this episode with someone who needs encouragement to lead, live, and leave a lasting impact. Connect with Bill: bill@brandingpillars.comwww.brandingpillars.comwww.brandingforresults.comIG - @wcellisFacebook - @CoachBillEllisLinkedIn - linkedin.com/in/wcellisBook: Women Who Won Links for This Episode: Name: Deb KrierEmail: deb@debkrier.comPhone: +1_-_303-594-8930Website: https://tryingnottodie.live/SOCIAL MEDIA INFO:LinkedIn: https://www.linkedin.com/in/deborahkrier/Facebook: Personal: https://www.facebook.com/Deb.KrierPage: https://www.facebook.com/groups/tryingnottodielive Quick Episode Summary: 0:00 Welcome and introduction to Deb Krier’s inspiring journey1:00 From communications and cancer PR to becoming a patient herself3:00 Misdiagnosis, shifting from stage 0 to stage 4, and the importance of informed care6:00 Finding the right medical team and surviving septic shock10:00 Deb’s perspective on trusting medical providers versus liking them14:00 The childhood advice she rejected and the wisdom she embraced17:00 The moment she launched Trying Not To Die LIVE20:00 A deeper dive into the LIVE acronym and what each part means27:00 Standing your ground when medical instincts say otherwise31:00 Why we can’t just "try not to die"—we have to choose to live fully33:00 Legacy, service, and taking others on the journey with you34:00 Deb’s podcasting journey: Over 1,000 episodes and counting36:00 Communication, nuance, and the lost art of listening40:00 What’s next: Becoming a cancer coach for business leaders43:00 Deb’s answer to "What’s the Point?"—Leave a legacy you’re proud of
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    46 m
  • 95. Stress-Free Book Marketing: Rick Lite on Self-Publishing, Promotion, and Author Success

    95. Stress-Free Book Marketing: Rick Lite on Self-Publishing, Promotion, and Author Success
    Mar 13 2025

    The Road to Successful Book Publishing
    In this episode of What’s the Point?, Bill Ellis sits down with Rick Lite, the founder of Stress Free Book Marketing, to discuss the ins and outs of self-publishing, book promotion, and long-term success as an independent author. With decades of experience helping authors launch and market their books, Rick shares invaluable insights into what it really takes to get a book into the world—and keep it thriving.

    Rick’s journey into the publishing industry began unexpectedly when he stepped in to help his wife, Lori, launch her children’s book series. What started as a short-term project turned into a lifelong passion for book marketing and self-publishing, leading to the creation of Stress Free Book Marketing. Now, Rick works with independent authors to help them navigate the complexities of self-publishing, from cover design to distribution and marketing strategies.

    Episode Highlights & Key Takeaways:

    • The Birth of Stress Free Book Marketing: How Rick transitioned from the IT recruiting world to book publishing.
    • The Role of an Author Platform: Why building an audience early is key to a successful book launch.
    • The Truth About Book Marketing: Why it’s a multi-year journey, not a one-time event.
    • Navigating Self-Publishing vs. Traditional Publishing: Understanding the trade-offs between control, royalties, and exposure.
    • The Power of Beta Readers: How getting feedback before publishing can prevent costly mistakes.
    • Marketing That Works: The importance of consistent engagement, building relationships, and leveraging social media.
    • Lessons from Failure: The biggest mistakes new authors make—and how to avoid them.
    • Persistence is Key: Why book marketing requires continuous effort long after launch day.

    Rick Lite’s insights into self-publishing and book marketing remind us that writing a book is just the beginning. Success in the publishing world requires strategy, persistence, and a willingness to adapt. Whether you’re an aspiring author or a seasoned writer looking to expand your reach, this episode offers valuable takeaways on how to market and promote your book effectively.

    Connect with Bill:

    • bill@brandingpillars.com
    • www.brandingpillars.com
    • www.brandingforresults.com
    • IG - @wcellis
    • Facebook - @CoachBillEllis
    • LinkedIn - linkedin.com/in/wcellis
    • Book: Women Who Won

    Links for This Episode:

    • Name: Rick Lite
    • Emai: rick@stressfreebookmarketing.com
    • Phone: 678-642-9555
    • Website(s) http://www.stressfreebookmarketing.com
    • SOCIAL MEDIA INFO:
    • LinkedIn- https://www.linkedin.com/in/rick-lite/
    • Facebook- @‌stressfreebookmarketing
    • Twitter- @‌stressfreepub

    Quick Episode Summary:

    • 0:00 Bill introduces Rick Lite and the world of book marketing.
    • 1:10 How Rick got into publishing by helping his wife with her children’s books.
    • 5:00 Why authors struggle with marketing and how Stress Free Book Marketing helps.
    • 10:00 The difference between traditional and self-publishing—and which one is right for you.
    • 15:00 The importance of building an author platform before launching a book.
    • 22:00 How beta readers provide critical feedback to refine a book before publishing.
    • 28:00 Long-term book marketing strategies: What works and what doesn’t.
    • 35:00 The truth about bestsellers—why short-term rankings don’t equal long-term success.
    • 41:00 Final thoughts: Rick shares his “point” on doing what you love and making it work.

    Subscribe & Share:
    Don’t miss an episode of What’s the Point?! Subscribe on your favorite podcast platform and share this episode with someone looking to publish or market their book. Success in the book world starts with taking the right steps—let Rick Lite show you how!
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    41 m
  • 94. Mastering Mindset and Performance: Dre Baldwin on Discipline, Confidence, and Success

    94. Mastering Mindset and Performance: Dre Baldwin on Discipline, Confidence, and Success
    Feb 27 2025
    In this episode of What’s the Point?, Bill Ellis sits down with Dre Baldwin, the CEO and Founder of Work On Your Game Inc. Dre’s journey from a late-blooming high school athlete to a professional basketball player spanning nine years and eight countries is nothing short of remarkable. Now, with over 103 million content views, 35 books, and 3,200+ episodes of his Work On Your Game MasterClass, Dre is a master of high performance, consistency, and personal development. If you're looking for strategies to level up your mindset, this episode is packed with actionable insights. Episode Highlights & Key Takeaways: The Power of Persistence: How Dre went from getting cut from his high school team three times to playing professional basketball internationally.Finding Your Competitive Edge: Why mindset matters more than talent when it comes to long-term success.Overcoming Obstacles: How Dre turned rejection into fuel for growth and success.Building Confidence: The role of preparation, repetition, and exposure in becoming a high performer.Transitioning from Basketball to Business: How Dre leveraged his experiences to create Work On Your Game and impact millions.The Four Pillars of Success: Discipline, confidence, mental toughness, and personal initiative—and how to apply them in your life.The Importance of Clarity: Understanding the game you’re in and positioning yourself to win.Leveraging Digital Media: How Dre used YouTube and content creation to build a global brand.Why Everyone Needs a Game Plan: The importance of being proactive, not reactive, in both sports and life. Final Thoughts: Dre Baldwin’s story is a masterclass in resilience, mindset, and taking ownership of your success. His journey proves that preparation, confidence, and a commitment to self-improvement can take you from the sidelines to center stage—whether in sports, business, or life. Connect with Bill: bill@brandingpillars.comwww.brandingpillars.comwww.brandingforresults.comIG - @wcellisFacebook - @CoachBillEllisLinkedIn - linkedin.com/in/wcellisBook: Women Who Won Links for This Episode: Email Marielle@DreAllDay.comPhone 305.384.6894Website(s) http://www.WorkOnYourGameUniversity.comSOCIAL MEDIA INFO:http://Instagram.com/DreBaldwinhttp://YouTube.com/Dreupthttps://www.facebook.com/WorkOnYourGameUniversityhttp://LinkedIn.com/in/DreAllDayhttp://X.com/DreAllDayhttp://TikTok.com/WorkOnYourGame CURRENT PROJECTS: Free Book (just cover shipping):The Third Day: The Decision That Separates The Pros From The Amateurs http://ThirdDayBook.com Quick Episode Summary: 0:00 Bill introduces Dre Baldwin and sets up the conversation.1:10 Dre’s early years: From playing on the street to getting cut from his high school team.5:00 How Dre’s perseverance led to playing college basketball as a walk-on.10:00 The turning point: Dre’s journey to professional basketball despite no early offers.15:00 How Dre’s exposure camp experience opened the door to a professional career.22:00 The mindset shift: How Dre transitioned from athlete to entrepreneur.28:00 The power of digital media: How YouTube helped Dre build his brand.35:00 The Work On Your Game philosophy: Breaking down the four key pillars.41:00 Final thoughts: Dre shares his “point” and why clarity is key to success. Don’t miss an episode of What’s the Point?! Subscribe on your favorite podcast platform and share this conversation with someone who wants to level up their mindset and performance. The game is yours to win—if you’re willing to work for it.
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    48 m
  • 93. No Sweat Public Speaking: Fred E. Miller on Overcoming Fear and Mastering the Art of Communication

    93. No Sweat Public Speaking: Fred E. Miller on Overcoming Fear and Mastering the Art of Communication
    Feb 13 2025

    The Power of Public Speaking
    In this episode of What’s the Point?, Bill Ellis sits down with Fred E. Miller, an internationally recognized speaker, best-selling author, and public speaking coach. Fred has spent years helping people overcome their fear of speaking, improve their networking skills, and deliver presentations with confidence. His books, NO SWEAT Public Speaking! and NO SWEAT Elevator Speech!, have guided countless professionals toward becoming stronger communicators. If you've ever struggled with public speaking—or want to take your presentation skills to the next level—this episode is packed with invaluable insights.

    Episode Highlights & Key Takeaways:

    • Why Public Speaking Matters: How speaking opportunities translate into business, career, and leadership growth.
    • Overcoming the Fear of Public Speaking: Why the fear of failure holds people back and how to push past it.
    • Lessons from Toastmasters: How joining Toastmasters transformed Fred’s approach to communication.
    • The Power of Storytelling: Why people remember stories and how they create lasting connections.
    • Career Shifts and Taking Risks: Fred’s leap from corporate life at Procter & Gamble to becoming a business owner.
    • The Secret to a Great Elevator Speech: Crafting a concise, clear, and compelling introduction that opens doors.
    • Presentation Best Practices: The importance of using slides correctly, practicing effectively, and engaging your audience.
    • Why Everyone Needs a Coach: How professional coaching accelerates growth and helps identify blind spots.
    • Travel and Communication: How traveling the world reinforces the importance of connection and effective communication.

    Fred E. Miller reminds us that public speaking is a skill that can open doors to new opportunities. Whether you’re in business, leadership, or just looking to communicate more effectively, mastering the art of speaking can make all the difference. His message is clear: never stop learning, because life never stops teaching.

    Don’t miss an episode of What’s the Point?! Subscribe on your favorite podcast platform and share this episode with someone who wants to improve their public speaking skills. Confidence starts with taking the first step—so why not start today?

    Connect with Bill:

    • bill@brandingpillars.com
    • www.brandingpillars.com
    • www.brandingforresults.com
    • IG - @wcellis
    • Facebook - @CoachBillEllis
    • LinkedIn - linkedin.com/in/wcellis
    • Book: Women Who Won

    Links for This Episode:

    • Name: Fred Elliott Miller
    • Email: Fred@NoSweatPublicSpeaking.com
    • Phone: 314-517-8772
    • Website(s) https://www.nosweatpublicspeaking.com

    SOCIAL MEDIA INFO:

    • LinkedIn: https://www.linkedin.com/in/fredemiller
    • Facebook: https://www.facebook.com/fredelliottmiller
    • Instagram: https://www.instagram.com/fredelliottmiller

    Quick Episode Summary:

    • 0:00 Bill introduces Fred E. Miller and his expertise in public speaking.
    • 1:17 Fred shares his journey into public speaking and the impact of Toastmasters.
    • 5:00 The connection between fear, failure, and public speaking.
    • 10:00 How Fred transitioned from corporate life to entrepreneurship.
    • 15:00 The critical role of storytelling in making an impact as a speaker.
    • 22:00 Why professional coaching matters in public speaking and personal growth.
    • 28:00 The essential elements of an effective elevator speech.
    • 35:00 The importance of practice, preparation, and continuous learning.
    • 41:00 Final thoughts: Fred’s powerful message on lifelong learning.
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    41 m
  • 92. Trust Your Gut: Jacki McEwen-Powell on Health, Resilience, and Finding Your Purpose

    92. Trust Your Gut: Jacki McEwen-Powell on Health, Resilience, and Finding Your Purpose
    Jan 30 2025
    In this episode of What’s the Point?, Bill Ellis welcomes Jacki McEwen-Powell, a communications veteran turned gut health advocate. After building a successful 25-year career in public relations, Jacki made a bold pivot—retraining as an Integrative Nutrition Health Coach and launching WellNow.co.za. Her journey, marked by resilience and personal discovery, led to two insightful books: WELL NOW: Reclaim Your Life from Ulcerative Colitis and GET WELL NOW: Heal Your Gut to Transform Your Life. Jacki’s story is one of listening to intuition, embracing change, and trusting the gut—both figuratively and literally. She shares how a life-altering diagnosis of ulcerative colitis forced her to reevaluate stress, lifestyle, and overall well-being, ultimately leading to a drug-free remission. Now, she’s on a mission to help others navigate gut health and reclaim control over their lives. Episode Highlights & Key Takeaways: Career Reinvention: How Jacki transitioned from a high-stress communications career to becoming a certified health coach.Trust Your Gut: The importance of intuition in making life and health decisions.Lessons from Illness: How Jacki’s 14-year battle with ulcerative colitis shaped her approach to health and wellness.Taking Control of Your Health: Why listening to your body is the most important step in any healing journey.From PR to Publishing: How Jacki turned her personal experience into two bestselling books.Bio-Individuality Matters: Why no single diet or supplement works for everyone, and how to find what works for you.Navigating Criticism: The value of constructive feedback and trusting yourself when making big decisions Jacki’s journey is a testament to the power of intuition, resilience, and self-discovery. Whether you’re navigating a health challenge or facing a career shift, her insights remind us that listening to our gut—both physically and metaphorically—can lead to transformational change. Subscribe & Share: Don’t miss an episode of What’s the Point?! Subscribe on your favorite podcast platform and share this conversation with someone who needs to hear it. Let’s keep the conversation going and connect via the links below—because when you trust your gut, you’re already on the right path. Connect with Bill: bill@brandingpillars.comwww.brandingpillars.comwww.brandingforresults.comIG - @wcellisFacebook - @CoachBillEllisLinkedIn - linkedin.com/in/wcellisBook: Women Who Won Links for This Episode: Email Jacki@wellnow.co.zaPhone WhatsApp +27 (0)833245552Website(s) www.wellnow.co.za SOCIAL MEDIA INFO: LinkedIn https://www.linkedin.com/in/jacki-mcewen-powell-154ba617Facebook https://www.facebook.com/profile.php?id=61563906296060 Instagram: https://www.instagram.com/wellnow.health.coachAmazon: http://www.amazon.com/author/jacki_mcewen-powell Quick Episode Summary: 0:00 Bill introduces Jacki and sets the stage for an insightful conversation.1:05 Jacki’s background: From aspiring journalist to PR agency founder.3:00 The unexpected path to business ownership and how she built a thriving company.6:00 Facing stress and illness: How ulcerative colitis changed everything.10:30 Why she stepped back from communications to prioritize health and self-discovery.15:45 The moment she decided to go medication-free and focus on natural healing.22:00 The turning point: Becoming an Integrative Nutrition Health Coach and finding purpose.28:00 Writing WELL NOW and GET WELL NOW: How her books came to life.35:00 The power of intuition and listening to your body for long-term health.41:00 Final thoughts: Jacki shares her “point” and why trusting your gut is the ultimate life philosophy.
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    45 m
  • 91. Finding Purpose Through Parables: A Conversation with Jeff West

    91. Finding Purpose Through Parables: A Conversation with Jeff West
    Jan 27 2025
    Hey Purpose Seekers! Welcome to another inspiring episode of What’s the Point?, hosted by Bill Ellis. This week, we’re thrilled to welcome back Jeff C. West—an award-winning author, accomplished sales leader, and musician—to discuss the power of storytelling, finding your purpose, and the unexpected twists that shape our lives. If you loved episode 73, you’ll want to dive into this one as Jeff shares fresh insights, lessons from his latest books, and his journey from sales to celebrated author. Meet the Guest: Jeff C. West is the author of The Unexpected Tour Guide, Said the Lady with the Blue Hair (co-written with Lisa M. Wilber), and Streetwise to Saleswise (co-written with Bob Burg). These acclaimed parables have won multiple awards, including the Axiom Business Book Awards and the American Indie Excellence Awards. Before becoming an author, Jeff enjoyed a 30-year career in sales and leadership, guiding teams to over $150 million in recurring revenue. When he’s not writing, Jeff resides in Texas, where he plays Dixieland music—because, as he says, everyone loves the tuba player. Episode Highlights: Storytelling as a Tool: By weaving lessons into engaging narratives, Jeff’s parables provide actionable insights for readers while keeping them entertained.Why Jeff’s Books Matter: Jeff’s books blend fiction and sales lessons to inspire readers and leaders alike.Purpose Evolves Over Time: Jeff’s journey from sales to storytelling demonstrates that your purpose isn’t static—it evolves as you embrace new opportunities.Career Pivots: The pivotal moments that shaped Jeff’s career, including his transition from sales leadership to writing.Roots of Success: How Jeff’s upbringing in Georgia and early work ethic laid the foundation for his achievements.Purpose and Accountability: The importance of finding your purpose and embracing accountability in all aspects of life.Inside the Writing Process: Sneak peeks into Jeff’s creative journey and upcoming projects.Lessons in Leadership: Strong leadership skills and integrity are transferable traits that can shape any career. Jeff C. West reminds us that finding purpose is about embracing our strengths, learning from setbacks, and sharing our unique gifts with the world. Whether you’re a seasoned professional or just starting out, this episode offers invaluable lessons on leadership, storytelling, and living a purpose-driven life. Connect with Bill: bill@brandingpillars.comwww.brandingpillars.comwww.brandingforresults.comIG - @wcellisFacebook - @CoachBillEllisLinkedIn - linkedin.com/in/wcellisBook: Women Who Won Links for This Episode: Email: jeff@jeffcwest.comWebsite(s) https://jeffcwest.com www.fusionpoints.com and www.coauthoryourmessage.comSpeaking, Workshops and 1:1 Coaching: www.fusionpoints.com SOCIAL MEDIA INFO: LinkedIn: https://www.linkedin.com/in/jeffcwest/Facebook: https://www.facebook.com/jeff.west.330/Instagram: https://www.instagram.com/jeffcwest/profilecard/?igsh=MTVvd2RqanR5MDA2Zw==Twitter: @‌JeffCWestAuthorOther: http://linktr.ee/jeffcwest CURRENT PROJECTS: Sign up for Jeff’s free, twice-weekly, FusionPoints™ Unleashed Newsletter with behind the scenes looks at my journey as an author, sales and leadership coaching, and entrepreneur mentoring, by going to https://jeffcwest.com/#FPUNEWSLETTER Quick Episode Summary: 0:00 Welcome back! Bill introduces Jeff C. West and sets the stage for the episode.1:10 Jeff reflects on his childhood in Dalton, Georgia, and how early challenges shaped his work ethic.5:00 Lessons from Jeff’s sales career, including his journey with Aflac before and after the iconic duck campaign.10:00 Why Jeff transitioned from sales to writing and how The Unexpected Tour Guide became his first award-winning book.15:00 The role of faith, accountability, and resilience in Jeff’s life and career.22:00 Collaborating with Lisa Wilber and Bob Burg: Insights into Jeff’s co-authoring process.28:00 Jeff’s latest parable: A sneak peek into a story about financial management set during a bank robbery.35:00 Advice for listeners: How to find your purpose and turn challenges into opportunities.41:00 Final thoughts: Jeff shares his “point”—leaving every room better than you found it. Subscribe & Share:Don’t miss an episode of What’s the Point?! Subscribe on your favorite podcast platform, leave a like, and share this episode with someone who could use a little inspiration!
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    43 m
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