What's The Point? - Discover Your Purpose Podcast Por Bill Ellis; Brand Architect arte de portada

What's The Point? - Discover Your Purpose

What's The Point? - Discover Your Purpose

De: Bill Ellis; Brand Architect
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Have you ever asked yourself What's the Point? What's the point of your work, your hobbies, your life? What's the point of what you do? What's the Point? is a question that can't be asked too often. It's a question that ultimately uncovers your purpose professionally, personally - in life as a whole. Join Brand Architect Bill Ellis as he pursues the answer to this question, and more, with people who have discovered their purpose, fuel it with their passion, and drive it through persistence. You'll be familiar with many of Bill's guests, while others you won't know but should. Each episode will be filled with learning, laughter, and inspiration which you can incorporate into clarifying your own purpose and moving closer to the success and fulfillment you desire. Listen and subscribe now so that you don't miss a single episode of awesomeness.2021 Bill Ellis Economía Gestión y Liderazgo Liderazgo
Episodios
  • 120. Building Something That Holds: Loryn and Edo Nalic on Partnership, Perseverance, and Belonging from Balkan Treat Box

    120. Building Something That Holds: Loryn and Edo Nalic on Partnership, Perseverance, and Belonging from Balkan Treat Box
    Jan 28 2026
    In this episode of What's The Point?, I sit down with Loryn Nalic and Edo Nalic, partners in life and work and the force behind Balkan Treat Box, Telva, and the Ridge Room in St. Louis. Their story isn't just about building award-winning restaurants. It's about displacement, resilience, trust, and what happens when two people commit to solving problems together instead of letting adversity define them. Edo shares what it was like growing up in Bosnia during war, fleeing to Germany, living with uncertainty, and eventually coming to the United States alone. Loryn reflects on a very different upbringing—rooted in St. Louis, shaped by family, responsibility, and a lifelong relationship with food that began as a way to bring people together. Their paths couldn't have looked more different, yet they converged through shared struggle and mutual empathy. Their relationship began not with certainty, but with necessity and trust—formed during a period marked by financial stress, immigration challenges, and responsibility to family. Over time, that trust deepened into partnership. Together they navigated economic collapse, job changes, parenting, and the bold decision to build something of their own without guarantees. The idea for Balkan Treat Box came from honoring roots while creating something new—food that reflected the Balkan region's shared history rather than a single identity. What followed was anything but easy: a failed food-truck build, years of delay, advice from nearly everyone to give up, and the decision to keep going anyway. Through persistence, word-of-mouth, and genuine connection with customers, the truck slowly transformed into something people sought out—and talked about. From there came a brick-and-mortar restaurant, the challenge of the pandemic, the humility of learning from peers, and the commitment to quality and community over convenience. Their growth continued through collaboration—within the St. Louis restaurant community, with local partners, and eventually through opportunities like serving at CITYPARK for St. Louis City SC. Throughout the conversation, one theme keeps surfacing: belonging. Whether through food, family, or shared experience, Loryn and Edo have built places where people feel welcome, seen, and connected. Their story is a reminder that meaning often comes from consistency, partnership, and choosing to keep building—even when the outcome isn't guaranteed. What's The Point? is a podcast hosted by Bill Ellis featuring real conversations with people who've figured out what matters – their purpose. Each episode explores what motivates them and how they find meaning in what they do. Connect with Bill: bill@billellis.com www.billellis.comwww.brandingforresults.comIG - @wcellisFacebook - @CoachBillEllisFacebook - @bill.ellis LinkedIn - linkedin.com/in/wcellisBook: Women Who Won Links for This Episode: Website: balkantreatbox.com Email: Loryn Nalic - loryn@balkantreatbox.comEdo Nalic - edo@balkantreatbox.comPhone - Balkan Treat Box 314-733-5700Address - 8103 Big Bend Blvd, Webster Groves, MO 63119 SOCIAL MEDIA: Instagram: @‌balkantreatbox@‌lorynnalic@‌telvastl@‌ridgeroom Facebook: https://www.facebook.com/balkantreatboxORDER VIA GOLDBELLY:www.goldbelly.com/balkan-treat-box Quick Episode Summary: 00:00 – Welcome + Introducing Loryn and Edo Nalic01:00 – Edo's childhood in Bosnia and displacement during war02:50 – Deportation, uncertainty, and starting again03:15 – Loryn's upbringing in St. Louis and early connection to food05:10 – Cooking as care, connection, and identity05:50 – Being a single parent and working through instability06:40 – How Loryn and Edo first met08:30 – Guarded trust and early impressions10:30 – Empathy, shared struggle, and partnership12:10 – Deportation notice and life-altering decisions14:10 – Choosing to trust each other16:30 – Building a relationship through adversity18:40 – Economic collapse and job transitions19:50 – The idea of building something of their own21:30 – Choosing Balkan food as a shared identity23:20 – Traveling to Bosnia for inspiration26:00 – Understanding culture, food, and shared roots29:00 – The food truck dream and devastating setbacks30:45 – Almost giving up33:20 – Community stepping in to help34:20 – Learning how to sell, explain, and connect36:30 – Word-of-mouth growth and pride in the work38:10 – Opening a brick-and-mortar restaurant42:50 – Navigating the pandemic together47:30 – Collaboration within the restaurant community49:20 – CITYPARK and being part of St. Louis history52:00 – Telva and the evolution of their vision55:20 – How they balance each other as partners59:00 – What makes their partnership work01:03:35 – Loryn answers: "What's the point?"01:05:00 – Edo answers: "What's the point?"01:06:40 – Closing reflections
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    1 h y 8 m
  • 119. From Survival to Self-Respect: Jason Van Ruler on Healing Old Patterns

    119. From Survival to Self-Respect: Jason Van Ruler on Healing Old Patterns
    Jan 21 2026
    In this episode of What's the Point?, I sit down with Jason Van Ruler for an honest conversation about healing, responsibility, and the quiet work of becoming someone you can respect. Jason shares parts of his story that began in instability—growing up in a chaotic environment, learning early how to survive, and internalizing beliefs about worth that followed him into adulthood. Like many of us, he found himself repeating familiar patterns, even when they no longer served him. We talk about the turning point that came when Jason realized that awareness alone wasn't enough. Wanting change didn't automatically create it. That moment forced a deeper question: What does it actually take to become the person you want to be? Jason reflects on the small but powerful steps that helped him rebuild—from learning to tolerate the person in the mirror, to counting small wins, to seeking the right kind of help. He explains the difference between avoiding pain and doing the work, and why true growth requires honesty, ownership, and support. Our conversation also explores how healing shapes leadership, relationships, and purpose. Jason challenges the idea that success alone defines a meaningful life, arguing instead that who we become—and how we show up for others—matters far more than what we achieve. This episode is a human story of growth. It's about discovering what matters when old narratives fall apart, finding meaning through responsibility, and understanding that purpose isn't something we stumble into—it's something we build, one choice at a time. What's The Point? is a podcast hosted by Bill Ellis featuring real conversations with people who've figured out what matters – their purpose. Each episode explores what motivates them and how they find meaning in what they do. Connect with Bill: bill@billellis.com www.billellis.comwww.brandingforresults.comIG - @wcellisFacebook - @CoachBillEllisFacebook - @bill.ellis LinkedIn - linkedin.com/in/wcellisBook: Women Who Won Links for This Episode: CONTACT INFO: Name Jason VanRulerEmail jason@jasonvr.comWebsite Jason VanRuler | Therapist, Coach, Speaker, and Author SOCIAL MEDIA INFO: LinkedIn Jason VanRuler, LPC-MH, LMHC, CSAT-S | LinkedInhttps://www.instagram.com/jason.vanrulerhttps://www.facebook.com/thejasonvanruler/Book: Get Past Your Past: How Facing Your Broken Places Leads to True Connection: VanRuler, Jason, Bob Goff: 9780310367413: Amazon.com: BooksUpcoming book: Discovering Your Communication Type: The 5 Paths to Deeper Connections and Stronger Relationships - Kindle edition by VanRuler, Jason. Religion & Spirituality Kindle eBooks @ Amazon.com. Quick Episode Summary: 00:00 – Welcome + Introducing Jason Van Ruler01:00 – Why Jason hopes people feel hope when they encounter his work02:15 – Growing up in Sioux Falls and the impact of early instability03:40 – How childhood chaos shapes identity and self-worth05:00 – Finding refuge and safety in books06:20 – Early exposure to personal development tapes and hope07:40 – Leaving home at 18 and recreating familiar patterns09:00 – Realizing adulthood requires personal responsibility10:00 – The mirror moment at rock bottom11:20 – Learning to like the person staring back12:45 – Counting small victories and rebuilding confidence14:00 – Leaving recruiting to pursue therapy15:20 – Why wanting change isn't enough17:00 – Doing the work yourself before guiding others18:30 – Therapy vs. coaching: looking back and moving forward20:30 – Jason's personal support system: therapist, coach, spiritual guide22:10 – Taking ownership of your direction24:00 – Why success doesn't always equal happiness26:00 – Redefining success and purpose27:30 – Relationships as our true legacy29:00 – Moving from self-loathing to self-acceptance31:00 – Finding the right help and building trust33:00 – What Jason wishes he'd known earlier in life35:00 – Get Past Your Past and choosing credible guidance37:00 – Understanding needs vs. wants in relationships39:00 – Showing up differently as a husband and father41:00 – Jason's upcoming book on communication styles43:00 – Daily habits and practices for stability45:00 – What people are really searching for46:30 – Rethinking purpose as broader than one role47:30 – Jason answers: "What's the point?"48:45 – Closing reflections and gratitude
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    50 m
  • 118. The Secure Leader: How Attachment Shapes Trust, Leadership, and Purpose with Dr. Jaime Goff

    118. The Secure Leader: How Attachment Shapes Trust, Leadership, and Purpose with Dr. Jaime Goff
    Jan 14 2026

    In this episode of What's the Point?, host Bill Ellis sits down with Dr. Jaime Goff, founder of The Empathic Leader, LLC and author of The Secure Leader, for a powerful conversation on how our earliest emotional experiences quietly shape the way we lead.

    Drawing from her background in psychology, higher education leadership, and executive coaching, Dr. Goff explains how attachment patterns formed in childhood influence trust, control, communication, and emotional regulation in adulthood—especially in leadership roles. She shares personal stories from her own journey, including growing up in a restrictive emotional environment, navigating perfectionism and control early in her career, and learning how true leadership requires both empathy and accountability.

    The conversation explores why secure leaders create psychologically safe environments, how repair—not perfection—is the foundation of strong relationships, and why self-awareness and emotional regulation are essential skills for modern leaders. Dr. Goff also reflects on career transitions, resilience through setbacks, and the courage it takes to build a life aligned with purpose rather than pressure.

    This episode is an honest, grounded look at leadership from the inside out—and a reminder that lasting impact begins with secure connection.

    What's The Point? is a podcast hosted by Bill Ellis featuring real conversations with people who've figured out what matters – their purpose. Each episode explores what motivates them and how they find meaning in what they do.

    Connect with Bill:

    • bill@billellis.com
    • www.billellis.com
    • www.brandingforresults.com
    • IG - @wcellis
    • Facebook - @CoachBillEllis
    • Facebook - @bill.ellis
    • LinkedIn - linkedin.com/in/wcellis
    • Book: Women Who Won

    Links for This Episode:

    • Name Dr. Jaime Goff
    • Email https://drjaimegoff.com/contact
    • Website(s) https://drjaimegoff.com

      SOCIAL MEDIA INFO:
    • LinkedIn https://www.linkedin.com/in/drjaimegoff
    • Instagram https://www.instagram.com/dr_jaimegoff
    • Other https://www.youtube.com/@drjaimegoff

    • CURRENT PROJECTS

    • New book - "The Secure Leader"

    Quick Episode Summary:

    • 00:00 – Welcome + Introducing Dr. Jaime Goff
    • 01:10 – Jaime's path into psychology and leadership work
    • 03:10 – Why leadership starts long before adulthood
    • 05:20 – Early emotional environments and attachment patterns
    • 07:45 – How childhood patterns show up at work
    • 10:30 – Control, perfectionism, and leadership identity
    • 13:00 – What secure leadership actually looks like
    • 15:40 – Psychological safety and trust in teams
    • 18:10 – Repair vs. perfection in leadership relationships
    • 21:00 – Self-awareness as a leadership skill
    • 23:40 – Emotional regulation under pressure
    • 26:10 – Empathy without losing accountability
    • 29:00 – Career transitions and resilience
    • 31:30 – Authenticity, courage, and purpose at work
    • 34:10 – Lessons from executive coaching
    • 36:40 – What insecure leadership environments create
    • 39:00 – Building security in yourself first
    • 41:30 – How leaders can start changing patterns today
    • 44:00 – Defining success beyond performance
    • 46:10 – Dr. Goff answers: "What's the point?"
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    57 m
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