What It Means: A Forrester Podcast Podcast Por Forrester arte de portada

What It Means: A Forrester Podcast

What It Means: A Forrester Podcast

De: Forrester
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Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders. Política y Gobierno
Episodios
  • Defining AGI, Measuring AI Search, Agency Swirl Continues

    Defining AGI, Measuring AI Search, Agency Swirl Continues
    Sep 18 2025
    Are you wondering about the emerging technologies and shifting market dynamics that might shape your strategy for 2026 and beyond? Then this episode is for you. Get a detailed look at how three big shifts could dramatically impact plans and strategies for the year ahead (and get a preview for one of our upcoming 2026 Predictions reports, to boot).
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    27 m
  • Olympic Sports Sponsorships, AI Agents In Customer Success And Manufacturing

    Olympic Sports Sponsorships, AI Agents In Customer Success And Manufacturing
    Sep 4 2025
    As we move into September, we dig into new sponsorship options for brands and find out how AI agents are impacting the customer success function as well as the industrial manufacturing and supply chain industries.
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    22 m
  • Anthropic Lawsuit, AI And Energy, CMO Trends

    Anthropic Lawsuit, AI And Energy, CMO Trends
    Aug 21 2025
    As we hurtle toward the end of August, it’s time to look toward the future. More specifically, the future of Anthropic (and other AI firms), the future of AI as a technology, and the future of the CMO role.
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    25 m
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