What It Means: A Forrester Podcast Podcast Por Forrester arte de portada

What It Means: A Forrester Podcast

What It Means: A Forrester Podcast

De: Forrester
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Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders. Política y Gobierno
Episodios
  • AI’s Impact On The B2B Buying Cycle, Healthcare, And US Jobs

    AI’s Impact On The B2B Buying Cycle, Healthcare, And US Jobs
    Jan 22 2026
    Find out how AI is being used by B2B buyers and healthcare consumers, and get the latest forecast on the impact of AI on US jobs.
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    Menos de 1 minuto
  • Women In Security, Holiday Shopping Trends, AI Agents In Content

    Women In Security, Holiday Shopping Trends, AI Agents In Content
    Jan 8 2026
    Happy New Year! We kick off 2026 by unpacking lessons from 2025 and what they signal for the year ahead. This episode brings together security, marketing, and content leaders’ perspectives so you can act with confidence.
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    28 m
  • SolarWinds’ Lessons For CISOs, AI In B2B Sales, Shopping In Answer Engines

    SolarWinds’ Lessons For CISOs, AI In B2B Sales, Shopping In Answer Engines
    Dec 11 2025
    The holiday season is in full swing, and as retailers vie for consumer dollars, some of the biggest ones are branching out to answer engines like ChatGPT and Perplexity. In this episode, we describe what that experience looks like now and what brands should do in response. We also look at the lasting implications of a high-profile legal case for CISOs and the state of AI in B2B sales.
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    29 m
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