What It Means: A Forrester Podcast Podcast Por Forrester arte de portada

What It Means: A Forrester Podcast

What It Means: A Forrester Podcast

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 Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders. Política y Gobierno
Episodios
  • Fear In B2B Buying, Future Of Experiences, Cisco Live Recap

    Fear In B2B Buying, Future Of Experiences, Cisco Live Recap
    Jul 10 2025
    In this episode of What It Means, we dig into fear as a motivator in the B2B buying process, the human-centric future of digital experiences, and what CISOs need to know coming out of Cisco Live.
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    23 m
  • TV Options For B2C, GenAI For CRM, Data Centers Go Nuclear

    TV Options For B2C, GenAI For CRM, Data Centers Go Nuclear
    Jun 26 2025
    From pickleball to nuclear energy, this week’s episode covers a lot of ground. Listen in as Forrester analysts put three recent business headlines into context for sales, marketing, and technology leaders.
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    22 m
  • Perplexity’s Strategy, B2B Influencers, Salesforce Buys Informatica

    Perplexity’s Strategy, B2B Influencers, Salesforce Buys Informatica
    Jun 12 2025
    If there’s one constant in business today, it’s change. New partnerships, new strategies, and new risks are popping up in all areas. In this episode, we look at three major changes taking place in the B2C, B2B, and enterprise application spaces and tap our analysts for their guidance on how to manage these changes.
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    23 m
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