In this episode of the Wealth Wisdom Financial Podcast, we're joined by Jason Petro, a Certified Profit First Professional and seasoned entrepreneur with over 20 years of experience as a small business owner.

Jason is one of the founding owners of the Profit First App, developed in partnership with Mike Michalowicz, author of Profit First. Having implemented the system in his own businesses, Jason now helps other entrepreneurs do the same—turning profit into a consistent, repeatable habit rather than an afterthought.

Together, we explore why traditional accounting often leaves business owners frustrated, how Profit First shifts both behavior and mindset around money, and why building intentional systems is the key to sustainable profitability.

This conversation goes beyond spreadsheets and software. It's about creating clarity, confidence, and a business that truly supports the owner—not just the expenses.

Jason Petro is a Certified Profit First Professional Coach and seasoned entrepreneur with more than two decades of experience owning and operating small businesses. As one of the founding owners of the Profit First App, created in partnership with Mike Michalowicz, Jason has been deeply involved in bringing the Profit First methodology to life through technology.

Having implemented Profit First in his own ventures, Jason now works with small business owners to help them build lasting profitability, improve cash flow, and make confident financial decisions. His passion lies in helping entrepreneurs make profit a consistent habit, not a once-in-a-while win.

• Jason Petro's role in the creation of the Profit First App
• How Profit First works in real-world businesses
• Why profit must be intentional to be sustainable
• The behavioral side of money management
• Common cash-flow challenges business owners face
• How systems—not willpower—create financial success
• Why profitability should come before growth

• Small business owners and entrepreneurs
• Service-based businesses
• Anyone using or considering Profit First
• Business owners who want clarity, consistency, and control over their finances

If you've ever felt like you're working hard but profit still feels unpredictable, this episode will help you see how building the right system can change everything.

More on Profit First: https://wealthwisdomfp.com/profit

More on Jason Petro: https://www.profitprocoach.com/

Get the Profit First App here: https://profitfirstapp.com/?via=wwfp

00:00 Welcome to Wealth Wisdom Financial Podcast

00:16 Introducing Live Counter Flow and Wealth Wisdom

01:06 Meet Our Guest: Profit First Coach Jason

02:52 Jason's Journey from Engineering to Profit First Coaching

04:28 Implementing Profit First: Challenges and Successes

06:05 Transitioning from Engineering to Coaching

07:59 The Importance of Profit First for Small Business Owners

10:28 Addressing Debt and Financial Challenges

14:26 Setting Goals and Making Financial Adjustments

17:28 Using Technology and Software for Financial Management

21:14 Client's SaaS Expenses Shock

22:29 Building the Profit First Software

24:36 Profit First App Features and Benefits

29:24 Navigating the Profit First App

39:20 Upcoming Features and Conclusion

Watch on YouTube: https://youtu.be/CHsYzS9oFhQ

What do you do when the thing you've been building needs room to become something bigger?

Most people barrel into January with fresh goals, new planners, and that familiar pressure to start strong. But what if the bravest thing you could do right now is... pause?

This isn't a farewell episode. It's a pivot point.

In this final episode of the year, Brandon and Amanda share something they've been wrestling with behind the scenes. The podcast, the brand, the way they serve you—it's all evolving. And evolution needs breathing room.

Before they step back, they're leaving you with one powerful gift: a simple end-of-year practice to reset your financial nervous system. No resolutions. No pressure. Just presence.

You'll discover:

• Why your money doesn't need a new plan—it needs a new nervous system experience
• The STILL Method™️: a 5-step practice you can use right now to end the year grounded instead of anxious
• What's actually happening behind the scenes (and why they're pressing pause on weekly episodes)
• Where to stay connected while they build what's next
• A gentle reminder that sometimes the most productive thing you can do is stop

Key Quote: "You can't strategize your way out of a dysregulated financial nervous system. Change doesn't start with discipline. It starts with stillness."

This episode is for anyone who's felt the pressure of year-end reflection turn into year-end anxiety. It's a permission slip to slow down. To breathe. To trust that what's being built in the quiet will be worth the wait.

Stay connected: The best place to follow along during the pause is Amanda's Substack: livecounterflow.substack.com and Brandon's TikTok: tiktok.com/@livecounterflow

That's where the next chapter is being written.

Resources mentioned:

• Find Your Flow Quiz — 10 questions to discover your financial personality
• Financial Nervous System Diagnostic — A deeper 54-question assessment
• Profit Planning Network 2026 — Enrollment closes January 2nd

00:00 Welcome to Wealth Wisdom Financial

01:56 Reflecting on the Past Year

02:38 Introducing the STILL Method

03:28 Year-End Practice for Financial Health

05:56 Exciting Announcements and Future Plans

08:42 Staying Connected During the Pause

11:08 Final Thoughts

Watch on YouTube: https://youtu.be/TS3DCvf5Sq4

What if the real problem isn't your work ethic? What if it's that nobody ever taught you how to run a profitable business?

You went into business to make a difference. To take care of your family. To build something that matters. But somewhere along the way, the dream turned into a grind. You're exhausted, stretched thin, and wondering why success still feels so far away.

Sound familiar?

Neeka Williams felt the same way. As the practice administrator for a urology company, she was doing all the "right" things—showing up every day, solving problems, keeping the wheels turning. But she kept asking herself: There has to be more to this, right?

In this episode, Brandon sits down with Neeka to talk about her year inside the Profit Planning Network. This isn't a story about magic formulas or overnight wins. It's about finally having a framework that fits who you actually are—and a community that keeps you accountable to your own goals.

You'll discover:

• Why most business advice fails entrepreneurs who think differently (and what to do instead)
• How understanding your "financial archetype" can change the way you plan, save, and grow
• The one shift that let Neeka walk away from her business for a full week—without anything falling apart
• Why emotions in business aren't a weakness, but actually a guide to your next move
• What happens when you stop being embarrassed about needing help and start treating business like the skill it is

Key Quote: "People don't go into business to fail. You go into business to be profitable, to make a positive impact, to pass on a legacy. You just don't know how—and what Wall Street says and what the business gurus say hasn't been working." — Neeka Williams

If you've been feeling like you're running on a hamster wheel and wondering when it gets easier, this conversation is for you.

Resources mentioned:

• Find Your Flow Quiz — 10 questions to discover your financial personality
• Financial Nervous System Diagnostic — A deeper 54-question assessment
• Profit Planning Network 2026 — Join our community of business owners building profitability and wealth
• Urology Consultants, Inc. — Neeka's practice (and a reminder for the guys to get checked!)

00:00 Welcome to Wealth Wisdom Financial Podcast

01:01 Introducing Neeka Williams and Her Journey

01:41 Joining Profit Planning Network

04:35 Experiences and Insights from PPN

13:12 The Role of AI in Business

19:11 Understanding Emotions in Business

20:36 The Importance of Reflecting on Feelings

21:59 Who is PPN For?

23:08 Balancing Sales and Expenses

25:15 The Value of Certification and Experience

28:48 The Role of Profit Planning

32:11 Encouraging Regular Health Check-ups

34:29 Final Thoughts and Enrollment Information

Watch on YouTube: https://youtu.be/cDBONHEVILA