You Didn't Start a Business to Feel Like This

What if the real problem isn't your work ethic? What if it's that nobody ever taught you how to run a profitable business?

You went into business to make a difference. To take care of your family. To build something that matters. But somewhere along the way, the dream turned into a grind. You're exhausted, stretched thin, and wondering why success still feels so far away.

Sound familiar?

Neeka Williams felt the same way. As the practice administrator for a urology company, she was doing all the "right" things—showing up every day, solving problems, keeping the wheels turning. But she kept asking herself: There has to be more to this, right?

In this episode, Brandon sits down with Neeka to talk about her year inside the Profit Planning Network. This isn't a story about magic formulas or overnight wins. It's about finally having a framework that fits who you actually are—and a community that keeps you accountable to your own goals.

You'll discover:

• Why most business advice fails entrepreneurs who think differently (and what to do instead)
• How understanding your "financial archetype" can change the way you plan, save, and grow
• The one shift that let Neeka walk away from her business for a full week—without anything falling apart
• Why emotions in business aren't a weakness, but actually a guide to your next move
• What happens when you stop being embarrassed about needing help and start treating business like the skill it is

Key Quote: "People don't go into business to fail. You go into business to be profitable, to make a positive impact, to pass on a legacy. You just don't know how—and what Wall Street says and what the business gurus say hasn't been working." — Neeka Williams

If you've been feeling like you're running on a hamster wheel and wondering when it gets easier, this conversation is for you.

Resources mentioned:

• Find Your Flow Quiz — 10 questions to discover your financial personality
• Financial Nervous System Diagnostic — A deeper 54-question assessment
• Profit Planning Network 2026 — Join our community of business owners building profitability and wealth
• Urology Consultants, Inc. — Neeka's practice (and a reminder for the guys to get checked!)

00:00 Welcome to Wealth Wisdom Financial Podcast

01:01 Introducing Neeka Williams and Her Journey

01:41 Joining Profit Planning Network

04:35 Experiences and Insights from PPN

13:12 The Role of AI in Business

19:11 Understanding Emotions in Business

20:36 The Importance of Reflecting on Feelings

21:59 Who is PPN For?

23:08 Balancing Sales and Expenses

25:15 The Value of Certification and Experience

28:48 The Role of Profit Planning

32:11 Encouraging Regular Health Check-ups

34:29 Final Thoughts and Enrollment Information

Watch on YouTube: https://youtu.be/cDBONHEVILA