Jaguar’s EV rebrand was meant to redefine the luxury car brand — but instead, it sparked massive backlash, confused loyal customers, and even led to their CEO stepping down. In this episode, we break down exactly what went wrong with Jaguar’s electric vehicle strategy, why their marketing campaign failed, and how they can fix their brand without losing their iconic heritage.

Discover the key lessons every business can learn from Jaguar’s rebranding mistake, the reality of competing in the EV market, and the blueprint to reconnect with loyal buyers while attracting a new generation.

📌 Topics Covered:

Jaguar EV rebrand failure explained

Why the marketing campaign missed the mark

The danger of abandoning brand heritage

How to merge tradition with EV innovation

Strategies to win back luxury car buyers

If you’re interested in brand strategy, luxury cars, electric vehicles, or marketing case studies, this breakdown is a must-watch.

https://wefixeditpod.com/

A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of "We Fixed It, You're Welcome" the hosts tackle American Eagle's controversial ad campaign featuring Sydney Sweeney. Marketing expert Lola Bakare joins to dissect the brand's misstep, exploring the importance of inclusive marketing and authentic consumer engagement. The discussion delves into the risks of shock marketing, the power of Gen Z consumers, and the need for diverse voices in decision-making processes. The panel offers strategic advice for American Eagle to regain trust, emphasizing accountability, employee engagement, and aligning actions with stated values. This episode challenges conventional marketing approaches and provides insights on navigating brand crises in the age of cancel culture.

https://wefixeditpod.com/

A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, our panelists discuss crowd-sourced fixes that were submitted to our show, an end-of-season tradition. We talk about various companies that are top of mind for our episode contributors, focusing on loyalty programs and customer experiences. We explore the implications of changes in loyalty programs like Carnival's, emphasizing the importance of communication and customer engagement. The conversation also touches on innovative ideas for Amazon's delivery services and Uber's potential loyalty tiers, highlighting the need for personalization and enhanced customer experiences. The episode wraps up with reflections on the season and gratitude towards listeners.

Takeaways

The holiday season is a time for reflection and engagement with listeners.

Crowd-sourced fixes provide valuable insights into customer expectations.

Effective communication is crucial when changing loyalty programs.

Phased approaches can ease customer transitions during program changes.

Personalization in loyalty programs can enhance customer satisfaction.

Delaying shipping for registries can address space and timing issues for customers.

Innovative delivery solutions can improve customer convenience.

Uber's loyalty program could benefit from tiered rewards and personalization.

Partnerships with local businesses can enhance service offerings.

The importance of accountability and corporate responsibility in customer relations.

Chapters

00:00 Holiday Traditions and Listener Engagement

00:59 Crowd-Sourced Fix: Carnival Rewards Program

14:10 Crowd-Sourced Fix: Amazon Baby Registries

23:09 Exploring Loyalty Programs and Customer Expectations

23:35 Rethinking Postal Services: Innovative Partnerships

31:12 Amazon's Delivery Ambitions: A New Era for Logistics

35:20 Uber Loyalty Programs: Enhancing Customer Experience

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Keep listening to find out how we fix companies and put them back better than we found them.

Disclaimer

A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.