In this episode of "We Fixed It, You're Welcome," the hosts tackle the challenges facing Subway, the international sandwich chain. They explore Subway's recent identity crisis, including gimmicky limited-time offers and a shift away from its "eat fresh" image.

The discussion covers Subway's history, franchisee concerns, and the need to reconnect with core customers. The hosts propose solutions such as doubling down on fresh ingredients, creating a secret menu, and improving marketing strategies.

They emphasize the importance of consistency, customization, and educating customers about existing offerings. With the recent appointment of Greg Lyons as global chief marketing officer, the hosts express optimism about Subway's potential to revitalize its brand and appeal to a new generation of customers.

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In this episode of "We Fixed It, You're Welcome," the hosts tackle the controversial topic of Target's recent rollback of DEI initiatives. They explore the business implications, political pressures, and customer reactions surrounding this decision. The discussion delves into the evolving landscape of diversity and inclusion in corporate America, examining how companies like Target, Walmart, and Costco are navigating these challenges. The hosts offer insights on rebranding DEI efforts, maintaining brand integrity, and the importance of fostering belonging in business strategies. They conclude with recommendations for Target to salvage its reputation and realign with customer expectations, emphasizing the need for companies to adapt their approach to diversity and inclusion without abandoning core values.

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In this episode of "We Fixed It, You're Welcome" hosts Aaron, Melissa, and Chino tackle the challenges facing fast fashion giants Shein and Temu. They explore the ethical dilemmas of cheap clothing, labor practices, and environmental impact.

The conversation delves into Shein's IPO plans, the effects of new tariffs, and potential strategies for sustainability. The hosts propose innovative solutions, including transparency in supply chains, pop-up stores for upcycling, and partnerships with designers. They discuss the shift towards thrifting culture and the need for these companies to adapt their business models.

The episode concludes with suggestions for how Shein and Temu can legitimize their brands and navigate the changing landscape of fast fashion.

Fast Fashion Under Fire: Shein and Temu

• Melissa Eaton presents the topic of fast fashion's dominance and scrutiny
• Shein's IPO announcement and allegations of labor issues and copyright theft
• Temu's gamified shopping model and viral growth

Consumer Behavior and Ethical Dilemmas

• Chino Nnadi shares personal experiences with fast fashion purchases
• The rise of thrifting among younger generations
• Balancing cost, convenience, and ethical concerns

Marketplace Accountability and Transparency

• Discussion on the responsibility of marketplaces like Shein and Temu
• Comparison to Amazon and Etsy's efforts to clean up their platforms

Impact of Tariffs and Inflation

• Analysis of how increased tariffs affect fast fashion business models
• Challenges for small businesses relying on cheap overseas supplies

Sustainability Initiatives and Greenwashing

• Examination of H&M's "conscious collection" backlash
• Everlane's transparency in cost breakdown as a positive example

Recycling and Resale Programs

• Zara's in-store repair and resale pilot in the UK
• H&M's take-back boxes for clothing recycling

IPO Challenges for Shein

• Discussion on the timing and potential risks of Shein's IPO
• Regulatory scrutiny and investor confidence concerns

Proposed Solutions and "Fixes"

• Suggestion for Shein and Temu to establish retail presence
• Ideas for pop-up stores focusing on sustainability and DIY fashion
• Importance of transparency and storytelling in brand building

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Disclaimer:

A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring.

By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.

Music by Milo W.

Produced by Straight Forward Media Group

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