What if the secret to digital success isn't just about who you know, but how authentically you connect with them? Greg Wasserman reveals his powerful philosophy—"Life is about time and relationships. You have no clue where one conversation is going to lead"—that has guided his journey from traditional media sales through Yahoo and CBS to becoming a respected voice in the podcasting industry.

This conversation delves deep into the often-misunderstood world of podcast monetization, challenging the notion that sponsorships are the only viable revenue path. Greg shares how treating your podcast as part of your business strategy rather than a standalone entity creates significantly more value. We explore the critical differences between affiliates, referrals, and brand ambassadors—distinctions that can transform your approach to partnership marketing.

The true gem of this episode emerges when we discuss vulnerability as the ultimate connection point in digital media. "Podcasting is all about vulnerability," Greg explains. "Lean into that piece... people will connect with you more." This authentic approach builds the crucial know-like-trust factor that drives business relationships in ways perfectly polished content never could.

For USC students and alumni, there's special insight into leveraging the powerful Trojan Network, which Greg credits as "truly the greatest network" he's encountered. His practical advice on making meaningful connections—whether through alumni groups, professional communities, or podcast audiences—provides actionable strategies for digital changemakers at any career stage.

Connect with Greg on LinkedIn to continue this conversation and discover how time and relationships might be the missing pieces in your digital success strategy.

This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu.