A recent confession on Reddit went viral: someone admitted they were paid by a meat-industry group to infiltrate Reddit and other platforms pretending to be vegan, creating fake health scares and sowing doubt about plant-based diets. We break down the thread, what it reveals about industry disinformation, and why it matters for anyone who eats vegan or supports animal-friendly food. Also Jason breaks down the recent Miyoko's Creamery conflict.

Reddit Link: https://www.reddit.com/r/AMA/comments/1p7kmbn/i_was_paid_to_discredit_veganism_online_ama/

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Here is my speech from World Vegan Fest about my social media journey! I was nervous, never did anything like it before but I survived!

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Today on the Vegan Hacks Podcast, we’re joined by Leonore, the certified vegan nutritionist and creator of Itadakihealthy, a coaching and content hub dedicated to helping people thrive on a plant-based diet in Japan. Originally from Germany and now based in Tokyo for over a decade, Leonore shares her journey of building a vibrant vegan community in a country known for its culinary traditions. We talk about how she helps clients find balance, stay healthy, and enjoy plant-based living in Japan’s sometimes challenging food landscape.

Whether you’re vegan in Japan, dreaming of visiting, or just love hearing about global plant-based culture, this episode is packed with insight, inspiration, and practical tips from one of Japan’s most trusted vegan voices.

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@itadakihealthy

https://www.itadakihealthy.com/

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At the World Economy Summit, Impossible Foods’ CEO argued that plant-based food has become “too political” and hinted at a future hybrid burger made with both beef and Impossible protein.

Here is a link to the entire interview:

https://www.youtube.com/watch?v=Lp9g-ZwajME&t=624s

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Big moves, big bans, and big crashes in the plant-based world this week.

Vegan Besties keeps the momentum going with their third location, proving that community and comfort food can still win in a shaky economy. Meanwhile, the EU just voted to ban words like “burger” and “sausage” from plant-based foods (because apparently people can’t tell tofu from a cow). And Beyond Meat’s stock? Yeah… it’s not looking good.

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In this episode, I take you through the highs and lows of being vegan in Tokyo — from hunting down plant-based eats in the land of green onion overload to navigating the challenges of dining with omnivores. Then we shift gears to the business world: Beyond Meat has announced a major restructuring plan. What does it mean for the future of plant-based meat? Is it a fresh start, or the beginning of the end for the category’s biggest name?

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Had a fascinating conversation with the founder and inventor of the soy milk-based Thrilling Bakon. David shared how his background in both food and science led to the creation of this unique and wildly popular vegan bacon—and opened up about the challenges of growing a plant-based business in a slow-burn market.

more info here

https://www.thrillingfoods.com/

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Yves Veggie Cuisine, a brand that kept vegan eating affordable and accessible for over 40 years is shutting down. Parent company Hain Celestial says they’re focusing on “more profitable brands,” leaving fans stunned and angry. In this episode, we unpack what Yves meant to the plant-based movement, why its quiet closure matters, and what this says about the future of vegan staples under big food corporations.

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