What happens when one of the biggest names in vegan content considers dropping the word “vegan” from their brand?

The Korean Vegan recently shared she’s thinking about rebranding and it raises a bigger question: is “vegan” helping or hurting creators in 2026? Also VHP talks about his tofu making journey.

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Bro culture has officially entered the plant-based aisle and it might be killing it. In this episode, we break down why brands like Beyond Eat Just and Impossible are chasing high-protein, gym-focused trends instead of what actually matters: taste, price, and real-world appeal. Are vegan companies targeting the wrong audience? And is that why mainstream adoption is stalling? Let’s get into it.

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At Expo West I expected a plant-forward food show… but what I found instead raised a lot of questions.

In this episode of the Vegan Hacks Podcast, I break down the surprising presence of meat products and even beef tallow at what used to feel like a very vegan-friendly event.

I also sit down with some incredible founders pushing plant-based innovation forward:

• Liz Kang, Founder and Co-CEO of Mamame, creating bold tempeh chips
• Madelyn Hadley, Founder of Madly Hadley, crafting clean-label vegan staples like coconut bacon bits and cashew parmesan
• Jeremy from Steak ’n Shake, who explains the company’s controversial move to cook with beef tallow

It’s a fascinating mix of food innovation, industry reality, and the big question:

Where is the plant-based movement heading next?

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