Every woman entrepreneur has a unique purpose, but sometimes it's hard for her to determine what that truly is. That's why Episode 68 of the VIP Access Podcast is about finding  your purpose with Jacinda Jacobs.

You’ve written a book…now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary Strategy Call with Melanie at contentstrategycall.com today.

In this episode of the VIP Access Podcast, I'm chatting with Jacinda Jacobs, a media guru with 20+ years on radio and TV.  She's been an in-arena host for the NBA's Charlotte Hornets since 2014, alongside her co-host and husband Flyty.  She's also the author of Uniquely Qualified which has since launched her into another career field as a business coach or as she likes to call herself, a Purpose Pusher. 

Some of the talking points Jacinda and I go over in this episode include:

• How to determine your purpose
• Definitions of success
• What makes you uniquely qualified
• How to plan for change

You can grab your copy of Uniquely Qualified here. 

Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me.  And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!

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A book is a product of who you are, what you do, and your business as a whole. That’s why Episode 67 of the VIP Access Podcast is all about writing a book to grow your business.

You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary Strategy Call with Melanie at contentstrategycall.com today.

In this episode of the VIP Access Podcast, I’m chatting with Kelly Irving, a best-selling Book Coach, Editor, and Creator of the Expert Author Academy. She helps change-makers author work that matters and makes an impact. She also nurtures authors from idea to implementation.

Some of the talking points Kelly and I go over in this episode include:

• The challenges of writing a book
• The Why, the What, and the How
• The tangible goals
• Using your book as a business tool

Your book is the best marketing tool you can create. You can leverage your book to engage with new and prospective clients. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!

CONNECT WITH MELANIE HERSCHORN:

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Clear messaging helps attract and build trust with your ideal audience. When you sit down to create any content, remember that the person reading it is thinking, "What is in it for me?" . That’s why Episode 66 of the VIP Access Podcast is all about The Power of Messaging.

You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary Strategy Call with Melanie at contentstrategycall.com today.

In this episode of the VIP Access Podcast, I’m chatting with Veronica Hoddenbagh, a Social Worker turned Mindset Coach and Messaging Strategist. She is passionate about helping people to grow their mindset and create messaging that attracts leads, pre-qualifies the BEST leads, and cuts sales time in half.

Some of the talking points Veronica and I go over in this episode include:

• Her story
• The Genuine Offer
• Great tips for messaging to gain people's trust
• The 6 key questions

Good communication is always the best tool to help you deeply understand where your clients stand and what will truly resonate with them. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!

CONNECT WITH MELANIE HERSCHORN:

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Publicity helps you present your brand to the world. A good public relations strategy can help position you as the 'go-to authority' in your field. That’s why Episode 65 of the VIP Access Podcast is all about Publicity as a Lead Generator.

You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary Strategy Call with Melanie at contentstrategycall.com today.

In this episode of the VIP Access Podcast, I’m chatting with Esther Kiss, a serial entrepreneur, business mentor, and publicity and marketing expert. She’s the founder of Born To Influence, a one-of-a-kind publicity agency specializing in helping experts and personal brands get more credibility, leads and sales.

Some of the talking points Esther and I go over in this episode include:

• Defining publicity and its benefits
• Having a book and going after a traditional publicity
• How to monetize your publicity
• The range of time needed to garner publicity

With proper publicity, you can get visible on many platforms to generate more leads and sales. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!

CONNECT WITH MELANIE HERSCHORN:

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A story is the shortest distance between two people. We establish a connection by making your audience feel you and be inspired to take action through storytelling. That’s why Episode 64 of the VIP Access Podcast is all about Storytelling from the Stage! 

You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary Strategy Call with Melanie at contentstrategycall.com today.

In this episode of the VIP Access Podcast, I’m chatting with Johanna Walker, a keynote speaker and a workshop facilitator who helps entrepreneurs, leaders, and movers and shakers craft talks and presentations around stories that matter.

Some of the talking points Johanna and I go over in this episode include:

• The importance of storytelling in your marketing
• How stories are a shortcut to making connections
• Weaving stories into your signature talk
• Using fear as a doorway to your power

Storytelling is a key element in any talk you give. Your audience should be able to see themselves in your stories so they can become enrolled in your overall mission of your book and brand. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!

CONNECT WITH MELANIE HERSCHORN:

Schedule a Call with Melanie!

Are you showing your AUTHOR-ity online? Take the quiz to find out!

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It’s time to stop dreaming and start signing your dream clients. The best way to do that is to make sure your pipeline is filled with people in your ideal target market. That’s why Episode 63 of the VIP Access Podcast is about getting consistent, qualified leads! 

You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary Strategy Call with Melanie at contentstrategycall.com today.

In this episode of the VIP Access Podcast, I’m chatting with Cat Stancik, known as The LEAD Boss. She supports time-crunched CEOs and expert entrepreneurs to implement and leverage a simple and strategic approach to consistently fill their pipeline with highly qualified organic leads.

Some of the talking points Cat and I go over in this episode include:

• What it means to be The Lead Boss
• How to create a Firework Experience
• Why ”Bro Marketing” is a no-no
• Building a “YES” pipeline

When you focus on a long-term strategy, it drives every aspect of your business. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!

CONNECT WITH MELANIE HERSCHORN:

Schedule a Call with Melanie!

Are you showing your AUTHOR-ity online? Take the quiz to find out!

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Do you have a lead magnet? Lead magnets help you reach your ideal audience and get them to sign up for your email list. Sure, it’s free for them, but it’s the perfect way to get them to join your customer journey while getting to know you and your expertise. That’s why episode 62 of the VIP Access Podcast is about creating a lead magnet that converts.

You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary Strategy Call with Melanie at contentstrategycall.com today.

In this episode of the VIP Access Podcast, I’m sharing the benefits of lead magnets and how to create ones that will appeal to your ideal audience. Some of the talking points I go over in this episode include:

• What a lead magnet is
• Why it’s a great marketing tool
• The benefits of including a quick win in your opt-in
• The ideal structure of your opt-in

People always want to know how to grow their email lists, this is THE way. Be sure to tune in to all the episodes to receive tons of practical marketing tips and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!

CONNECT WITH MELANIE HERSCHORN:

Schedule a Call with Melanie!

Are you showing your AUTHOR-ity online? Take the quiz to find out!

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As an author, how do you see your book in the world? The broader vision is often missing when people publish. When you identify your mission, you can dive deep, connect with people, and create a community that will help you make the social impact that you desire. That’s why Episode 61 of the VIP Access Podcast is about Publishing with a Cause! 

You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary Strategy Call with Melanie at contentstrategycall.com today.

In this episode of the VIP Access Podcast, I’m chatting with Susie Schaefer, CEO of Finish the Book Publishing. She’s known as The Book Angel for an important reason: she helps entrepreneurs, coaches & consultants professionally self-publish their books to become part of the global conversation and create a ripple effect of social impact. 

Some of the talking points Susie and I go over in this episode include:

• Why publishing a book can help you make a difference
• The process of book visioning
• Writing as a healing tool
• How to become intuitive

Every story is unique and your story matters. Writing can be a tool for healing past trauma. As you express your thoughts in writing, it helps you gain a greater perspective. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!

CONNECT WITH MELANIE HERSCHORN:

Schedule a Call with Melanie!

Is your content marketing building your AUTHOR-ity? Take the quiz to find out!

Follow me on Instagram

Join the Sparkles and Strategy Facebook group