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In this episode of the Sustainable Supply Chain podcast, I’m joined by Jen Chew, Vice President of Solutions and Consulting at Bristlecone. We get into a practical, no-nonsense conversation about where supply chain sustainability and AI adoption really stand today — beyond the hype.

Jen shares how the conversation around AI in supply chains has evolved from experimentation to meaningful implementation, with companies now systematically exploring real use cases like AI-driven sales and operations planning (SNOP). We also discuss the critical difference between traditional AI and generative AI, and why understanding that distinction matters when shaping supply chain strategies.

One key takeaway: sustainability doesn’t have to cost more — in fact, when approached holistically, it should drive efficiency, resilience, and cost savings. Jen explains why organisations need to focus on building data readiness and upgrading their workforce’s analytical skills if they want to succeed with AI and sustainability initiatives.

We also explore:

• How AI is already improving supply chain decision-making today
• Why sourcing strategies are under renewed pressure from shifting trade policies
• How to spot real AI opportunities versus over-hyped features
• What roles tools like DeepSeek and enterprise solutions like SAP Joule could play in democratising AI

If you're wondering how to future-proof your supply chain while navigating sustainability goals, regulatory volatility, and the flood of new AI tools, this is the episode for you.

Listen now to learn actionable insights that could make a real impact.

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