If you are a tradie or trade business owner running ads and wondering why the numbers are tight, this episode is going to change how you think about leads.
Need help growing your business?
Hear from tradies who’ve done it, and learn what it really takes to grow a successful trade business. https://www.upscalecoaching.com.au/success-stories/
Mitch and our Marketing Expert Jordan break down a simple but powerful strategy that most businesses miss. Google Ads and Facebook Ads are great for generating small jobs like smoke alarms, ceiling fans, power points, and quick service work. The problem is, if you stop there, you are leaving serious money on the table.
This episode dives into how those smaller jobs are actually the gateway into bigger, higher value work. Instead of chasing only high ticket jobs upfront, learn how to use volume to your advantage, get in the door, and increase job value on site.
You will hear practical strategies for electricians, plumbers, and trade businesses on how to:
• Generate consistent leads using Google Ads and Facebook Ads
• Target the right keywords and services to lower your cost per lead
• Turn small jobs into larger profitable jobs through simple on site conversations
• Increase your average job value without being pushy
• Build long term customer relationships that drive repeat work
• Use follow up systems like SMS and email to boost lifetime value
• Understand why most high value jobs are actually closed on site not from ads
They also unpack how advertising has changed over time, why costs are rising, and what still works today when it comes to getting consistent results from your marketing.
If you are running ads or thinking about it, this is a must listen. The difference between struggling and scaling often comes down to what happens after the lead comes in.
Key Takeaway
Do not just focus on getting leads. Focus on what you do with them once you are in the home.
Connect with the Hosts
Mitch https://www.instagram.com/mitchvan_/
Erina https://www.instagram.com/erinaroxx/
Special Mention
This year the UpScale team are taking on the Gold Coast Marathon to raise funds for TIACS, supporting mental health for tradies and blue collar workers.
Support the cause here
https://fundraise.tiacs.org/fundraisers/upscalegoldcoastmarathon2026
Keywords for Search
trade business marketing, electrician marketing, plumber marketing, Google Ads for tradies, Facebook Ads for trades, lead generation for electricians, tradie business growth, service business marketing, increase job value, upselling trade services, local service ads strategy