Christian Limon is the former Chief Growth Officer at Wish, which was the top spending advertiser on Google and Facebook. He was also the Chief Growth Officer at Tubi and Gemini. Throughout his career, Christian has achieved five exits and $28 billion in IPO and M&A proceeds. He has launched 20 apps and led 33 more apps on growth and monetization.

Eric Seufert is the General Partner at Heracles Capital, a pre-seed venture capital fund focused on the mobile technology ecosystem. After beginning his career at Skype, he held a marketing leadership role at Rovio, where he launched Angry Birds 2. Eric also founded Agamemnon, a mobile marketing analytics startup acquired in 2017. He is the author of Freemium Economics and manages Mobile Dev Memo, a blog on mobile advertising and monetization.

Today’s marketers face a challenging paradox: the more data they have, the harder it is to identify what's valuable. Between conflicting attribution reports, algorithm-driven campaign shifts, and pressure to scale fast, many teams optimize for metrics that don't move the needle. How can growth leaders cut through the noise to build scalable and realistic strategies?

Seasoned mobile growth strategist Christian Limon emphasizes the need for broad, strategic creative testing that breaks out of traditional methods like UGC. He recommends marketers tap into unconventional sources and avoid over-controlling creative input. Leading economic and digital marketing strategist Eric Seufert urges brands to prioritize commercial outcomes like profit and ROAS rather than exclusive platform metrics. Marketers can also use AI to enhance workflows and generate ideas for optimizing LTV.

Join William Harris in today’s episode of the Up Arrow Podcast as he chats with Christian Limon, growth strategist, and Eric Seufert, General Partner at Heracles Capital, about optimizing growth marketing. Together, they discuss how to identify meaningful marketing metrics, how to build systematic, creative-first campaigns, and the dangers of over-diversifying channels.

Jenica Oliver is the Founder and Fractional CMO at Blueprint Marketing Group, a certified women- and minority-owned marketing consultancy helping CPG brands scale through omnichannel expansion. With over 20 years of marketing experience, she has held leadership roles at companies like Yum! Brands, Mission Foods, and Borden Dairy Company. As an advocate for small- and minority-owned businesses, Jenica serves on several boards, including the Women’s Business Council and the Minority Supplier Development Council’s Minority Business Enterprise Input Committee (MBEIC).

Building a high-performing marketing team can be the silent killer — or the secret weapon — for growing e-commerce and CPG brands. Many companies hit a plateau — not because of weak products or poor performance — but because their scrappy, early-stage team can’t support long-term scalability. How do you know when it’s time to restructure, and how can you do it without breaking your budget?

As a seasoned marketing executive, Jenica Oliver has developed a framework for scaling teams strategically. She stresses the importance of building for where you want to go — not where you are today — and recommends leveraging fractional roles, agency partnerships, and diverse skill sets to bridge capability gaps. When balancing innovation with daily operations, brands should identify the team members best suited for creative, forward-thinking projects versus those who excel in managing existing processes. By aligning roles with core strengths and emerging capabilities, companies can unlock surprising talent and avoid frequent restructures.

Join William Harris in the latest episode of the Up Arrow Podcast as he interviews Jenica Oliver, the Founder and Fractional CMO at Blueprint Marketing Group, about restructuring teams to unlock growth in the DTC and CPG space. Jenica explains how to gather authentic, actionable consumer insights, the impact of misaligned team structures on company performance, and the challenges brands face when shifting from DTC to retail.

Brieane Olson is the CEO of PacSun, where she has worked for 17 years. With over two decades of experience in the retail industry, she spearheaded PacSun’s collaborations with cultural figures like Kanye West and Kendall and Kylie Jenner. Brieane is also a board member at Women in Retail Leadership, Shoptalk, and Design Thinking for UC schools.

Fashion brands face the ongoing challenge of remaining relevant in youth culture. With shifting values, rapid trend cycles, and a demand for authenticity, many businesses struggle to connect with Gen Z and Gen Alpha in meaningful ways. How can brands stay ahead while building long-term loyalty with a constantly evolving consumer?

Fashion, youth culture, and retail leadership expert Brieane Olson has transformed a leading youth fashion brand into a cultural movement by embracing innovation, co-creation, and purpose-driven leadership. She emphasizes balancing bold innovation risks with data-informed decisions, like investing in new technology early on while building long-term partnerships with influencers to drive trust and engagement. By leveraging social listening through platforms like TikTok and Discord, building a community through co-creation, and ensuring each initiative aligns with a clear, resonant mission, brands can build loyalty with younger generations.

Tune in to this episode of the Up Arrow Podcast as William Harris welcomes Brieane Olson, the CEO of PacSun, to discuss staying culturally relevant in the fast-paced realm of youth fashion. Brieane talks about navigating brand evolutions, the role of technology in the future of retail, and lessons and tips for unlocking the next stage of brand growth.

Melanie Marshall is a speaker, coach, and filmmaker who guides individuals through their personal journeys. As an internationally acclaimed journalist, she spent over 20 years with BBC News, reporting from high-risk regions like Ukraine, Afghanistan, and China. Recognized for crafting human-centric narratives, Melanie’s work has received various awards and was nominated for multiple Emmys.

When the stakes are high and uncertainty is everywhere, how can you make clear decisions without getting paralyzed by fear? Whether you're navigating a supply chain crisis or a major acquisition, the mental weight can feel overwhelming — like you're stuck in fight-or-flight mode. What separates those who panic from those who perform well under pressure?

With decades of experience navigating conflict zones and global crises, former foreign journalist Melanie Marshall has developed mental frameworks for managing chaos. Her deliberate optimism mindset is built on purpose, presence, and service, consciously choosing to believe in a positive outcome. Accidental bravery is the unexpected courage that emerges from being committed to a greater purpose and a positive outcome, allowing you to move forward despite fear. These practices help anchor your mindset during uncertainty, retrain your brain to see options, and reframe challenges as opportunities.

Join William Harris in today’s episode of the Up Arrow Podcast as he sits down with Melanie Marshall, a speaker, coach, and filmmaker, to discuss building mental resilience under pressure. Melanie shares insights on overcoming imposter syndrome, how to make calculated decisions with incomplete information, and real stories from her time in the field.

Britney Muller is an AI consultant and keynote speaker advising tech companies on AI strategies, machine learning, and workflow automation. With over 10 years of experience in generative AI, she has developed over a dozen in-house AI applications. Britney was the former Marketing Manager at Hugging Face, where she launched the largest open-source, multilingual model.

AI is changing the game for marketers, but many don’t leverage it to its fullest potential for their businesses. Rather than producing AI-driven content at a faster rate, companies should focus on building a strong brand presence and leveraging AI for intentional automation. How can marketers cut through the noise, avoid common pitfalls, and harness AI to drive measurable results?

While AI can be used for pattern recognition, automation, and audience research, AI optimizer Britney Muller warns against relying on it for fact-based decision-making. You can leverage AI without losing the critical human element by transforming website content into vector embeddings. Analyzing these embeddings allows marketers to identify content clusters, uncover gaps in their website’s information architecture, and optimize internal linking structures to improve search engine rankings. Britney also recommends utilizing Reddit APIs to extract real-time customer sentiments, uncover trending pain points, and analyze top-performing content in specific communities.

In this week’s episode of the Up Arrow Podcast, William Harris chats with AI consultant Britney Muller about practical AI strategies for marketers. Britney explains why brand mentions are the new backlinks, how to build AI-powered internal tools, and the ethical concerns marketers should consider when adopting AI.

Jacques Spitzer is the CEO of Raindrop, a four-time Emmy® award-winning creative agency. Under his leadership, Raindrop has produced high-impact ads that have generated over a billion views and more than $1 billion in campaign sales for brands like Dr. Squatch, Manscaped, and Native. Jacques was named one of California’s most visionary CEOs by the Los Angeles Times. He also co-produced the award-winning documentary Wampler's Ascent and is an investor in multiple consumer brands. Jacques is the author of People Love Turkey Sandwiches, a collection of marketing parables designed to inspire innovation.

Many brands rely on a single ad channel, like Meta, to drive sales, but this can stall growth. Yet these brands often realize their brand-centric content doesn’t perform on other platforms like TikTok, YouTube, or connected TV. How can brands create compelling, high-performing ads tailored for multiple channels without losing their identity?

Award-winning creative strategist Jacques Spitzer maintains that each channel requires a unique creative approach, and brands must adjust content for various viewing experiences to drive engagement. Additionally, rather than creating ads centered solely around your brand identity, you should generate consumer-focused content by addressing your audience’s needs and emotions. Jacques also warns against relying too heavily on UGC or performance-driven creative without investing in top-of-funnel, storytelling-based content that builds long-term brand affinity.

In this episode of the Up Arrow Podcast, William Harris interviews Jacques Spitzer, CEO of Raindrop, about the secrets to creating high-impact content for multiple advertising channels. Jacques talks about Dr. Squatch’s risky campaign, the components of a great ad, and the difference between high-growth and stagnating brands.

Nathan Chan is the Founder and CEO of Foundr, a global media and education company connecting millions with influential entrepreneurs. Under his leadership, Foundr has featured interviews with prominent figures such as Richard Branson, Arianna Huffington, and Tim Ferriss. Nathan bootstrapped Foundr from the ground up, providing insights on content marketing, brand building, and business growth for entrepreneurs worldwide.

Creating a business that stands out in the market is a goal for many entrepreneurs, but few understand the challenges of reaching this point. What does it take to transition from a side hustle to a globally recognized brand? How can you create fresh content in an oversaturated digital world?

According to eight-figure digital media founder Nathan Chan, brand growth relies on eye-catching designs, compelling products and content, and loyal brand ambassadors. Connecting with your audience through consistent content creation allows you to build a trustworthy and recognizable brand. Nathan suggests creating high-performing content using the unicorn strategy, which identifies and replicates top-performing content from notable brands and influencers in your niche.

In today’s episode of the Up Arrow Podcast, William Harris hosts Nathan Chan, the Founder and CEO of Foundr, about how he built Foundr into one of the most recognized entrepreneurial media brands. Nathan shares his three-part strategy for brand growth, how he cracked Instagram’s growth formula, and why personal branding is the future of entrepreneurship.

Kristan Bauer is an Advisor and the Founder of Conifr Media, an SEO consulting agency, which she sold to SEO Collective in 2024 to elevate their success. With over 15 years of experience in search marketing, she has developed SEO strategies for numerous Fortune 500 companies and prominent brands, including Google, National Geographic, and Express. Before Conifr Media, Kristan served as the Director of SEO at Zillow Group, where she managed a channel with over one billion annual visitors, and the Head of SEO at Amazon Web Services. Kristan provides independent consulting, advising, and coaching across various business and marketing disciplines.

While most e-commerce brands recognize the value of SEO, many focus too heavily on optimizing their product pages and neglect resource content. Without a strategic approach, companies waste time creating content that doesn’t generate traffic, links, or conversions. How can brands leverage resource content to improve visibility and drive revenue?

According to SEO consultant Kristan Bauer, product content involves optimizing product, category, and merchandising pages for search engines, while resource content educates, engages, and informs users at various stages of the buying journey. Resource content is sharable and linkable, allowing brands to build domain authority and drive organic traffic. Kristan emphasizes that brands must align resource content with user intent, invest in high-quality editorial strategies, and ensure articles support product sales rather than existing in isolation. By conducting keyword research, leveraging competitive gap analysis, and structuring content to maximize linkability, brands can improve their SEO performance.

In today’s episode of the Up Arrow Podcast, William Harris invites Kristan Bauer, an Advisor and the Founder of Conifr Media, to talk about optimizing resource content for e-commerce SEO. Kristan shares SEO strategies for AI-driven search engines, how to resolve technical SEO issues, and how to leverage competitive gap analysis to identify content opportunities.