Episodios

  • Georgi Feidler- The Baby Boomer Business Crisis: Why Succession Planning Can't Wait
    May 21 2025

    In this conversation, Georgi Feidler shares her journey from being an accidental entrepreneur to a purposeful consultant. She discusses the importance of having entrepreneurial conversations at the dinner table, the skills gained from her corporate career, and how they translate into her consulting work. Georgi emphasizes the need for generalists in small businesses and the challenges faced by baby boomer business owners in succession planning. She highlights the emotional ties to businesses and the importance of mentorship in ensuring a smooth transition for future generations. The discussion also touches on the significance of finding the right fit for leadership roles and the balance between planning and surrendering to a greater purpose in business.

    Takeaways:
    • A dream doesn't turn into a goal without a plan.
    • Understanding your natural strengths is crucial for success.
    • Generalists can provide the connective tissue for small businesses.
    • Founders often feel lonely and need support.
    • Tribal knowledge can hinder business scalability.
    • Succession planning is essential for baby boomer business owners.
    • Emotional ties to businesses complicate succession.
    • Successors need to be forged over time, not just found.
    • Mentorship is key in transitioning business knowledge.
    • Creating structure protects legacy and freedom.
    • Succession planning is crucial for business continuity.
    • Mentorship plays a vital role in successful transitions.
    • Documentation is essential for delegating responsibilities.
    • Identifying single points of failure helps in succession planning.
    • Hiring for character and connection is more important than credentials.
    • Emotional intelligence is key in business handoffs.
    • Delegation allows founders to step back and take breaks.
    • The right successor can enhance team dynamics.
    • Legacy planning should be a continuous process.
    • Surrendering to purpose can lead to unexpected opportunities.
    Impactful Quotes:

    "Tribal knowledge is the enemy of succession. If it's in your head, that's not delegation. We can't delegate that, right? That doesn't exist."

    "Successors aren't found. They are forged over time." "Structure is actually what protects freedom and that legacy." "I think that founders are the lifeblood of innovation. They have an amazing potential to change the lives of their teammates, their family, and their community." "I always say teams can be well-rounded, even though people can't." "Hiring your successor isn't about finding the perfect person. It's about finding someone who makes the team more complete." "The clearer that we can be upfront, the less frustration that we're going to create down the road." "You can't train character. Connection is a very trusting...
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    45 m
  • From Student to Entrepreneur: Drew Carmichael's Journey
    May 6 2025

    In this episode of the Unscripted Small Business Podcast, host Daniel Hill speaks with Drew Carmichael, a 19-year-old entrepreneur who runs a marketing agency called The Cultivator. Drew shares his journey from starting small businesses in school to establishing a successful marketing agency that focuses on helping e-commerce and service-based businesses scale.

    He discusses the importance of being open to opportunities, the decision to forgo university in favor of entrepreneurship, and the significance of SEO and data-driven marketing strategies for small businesses. Drew emphasizes the need for genuine relationships with clients and offers insights into effective marketing practices.

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    20 m
  • From Code to Keys: Tatiana Zagorovski's Transition from Software Development to Real Estate Success
    May 5 2025
    Show Notes:

    In this episode of Unscripted SEO, host Zaneta Chuniq Inpower sits down with Tatiana Zagorovski (also known as "Miss Z") of Trio Realty Partners to discuss her fascinating journey from a 23-year career in software development to becoming a successful real estate investor in St. Louis, Missouri.

    What You'll Learn:
    • How Tatiana discovered her passion for real estate through a simple $27 online training course
    • The challenges of transitioning careers and the importance of finding the right mentorship
    • Tatiana's focus on three key real estate strategies: buying houses, fix and flips, and seller financing
    • Common misconceptions about cash home buying and how honest investors operate
    • Why proper analysis and understanding construction are crucial skills in real estate
    • The people-centered nature of real estate and the importance of building a strong team
    • How Trio Realty Partners goes above and beyond to help clients in difficult situations
    • Tatiana's vision for building a legacy and helping others become homeowners
    • What makes St. Louis an ideal market for real estate investment and family living
    Featured Guest:

    Tatiana Zagorovski is the founder of Trio Realty Partners in St. Louis, MO. After 23 years in software development, she made a career change to pursue her passion for real estate. Her company focuses on buying houses for cash, fix and flips, and seller financing to help people who might not qualify for traditional mortgages become homeowners.

    Connect with Tatiana:
    • Phone: (314) 804-0777
    • Website: Trio Realty Partners, helping people buy homes in St. Louis
    Key Quotes:
    • "Real estate has so many strategies and possibilities that anyone can find something in real estate."
    • "We end up with trying to do everything and doing nothing."
    • "There is no one solution to fit it all."
    • "Real estate, it's a people business, its relationship, its connections, and it's relying on others on your team."
    • "Don't be afraid, just learn and take action and everything is possible."
    Episode Timestamps:
    • 00:00 - Introduction
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    26 m
  • Zach Brown & Jared LaCroix Of Majestic Photobooth: The intersection of branding, business development & consumer intent
    Apr 17 2025

    Jeremy Rivera speaks with Zach Brown and Jared LeCroix from Majestic Photo Booth about their journey in the photo booth industry. They discuss the origins of their business, the evolution of photo booth technology, and how they have adapted to a growing market with innovative business models. The conversation also covers their unique approach to photo booth rentals, brand activations, partnerships with venues, and their vision for the future of Majestic Photo Booth as a leader in the industry.

    Takeaways

    • The idea for Majestic Photo Booth originated from a musician's need to fund his tours.
    • The company started with vintage film photo booths before transitioning to digital.
    • They tapped into the market through word of mouth and early SEO efforts.
    • Majestic Photo Booth differentiates itself by maintaining a classic style while innovating.
    • They offer a unique venue placement model that provides photo booths at no cost to venues.
    • Brand activations are a key part of their business, allowing for customization and engagement.
    • The photo booth experience is designed to create memorable moments for guests.
    • They focus on providing high-quality outputs that guests can take home.
    • Even if you're in a "boring" industry like commercial kitchen appliances, you can still build a memorable brand
    • The company aims to expand into museums and sports arenas for greater reach.
    • Continuous improvement is a core value, driving their mission to innovate in the photo booth industry.
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    48 m
  • Francie Jain- Unlock Employee Potential: How Group Coaching May Help Transform Workplace Culture & Slash Turnover
    Apr 17 2025

    Is your organization struggling with the revolving door of talent? In today's competitive market, retaining top performers requires more than competitive salaries—it demands a workplace where people feel valued, connected, and inspired to grow.

    Join Abbey Crane for an illuminating conversation with Francie Jain, founder of Terawatt, who reveals how her innovative approach to group coaching is revolutionizing how companies invest in their most valuable asset: their people.

    Francie shares why her marketplace model is making professional development accessible beyond the C-suite: "We really push group coaching because it's much more affordable. If you're a CEO or CFO, you may get one-on-one coaching as part of your benefits package. Whereas if you're a practicing contributor, you're definitely not getting one-on-one coaching."

    What You'll Discover:
    • The Real Cost of Burnout: Learn why employee disengagement isn't an individual failing but a symptom of system-wide dysfunction

    • Success Story: How a group of doctors transformed their workplace dynamics through targeted communication coaching

    • The "17 Touches" Principle: Why meaningful employee recognition might require more consistent effort than you think

    • Generational Insights: Discover why accommodating Gen Z's workplace expectations creates a better environment for everyone

    "If you feel like you could just be as miserable, $10,000 more a year is a worthwhile reason to leave," explains Jain. "But if you felt like this was the most perfect job you've ever had, you wouldn't feel like an extra $10,000 would be worth it."

    Ready to transform your organization's approach to professional development and dramatically improve retention? This episode provides actionable insights every leader needs to hear.

    Visit terawatt.co to learn more about bringing affordable group coaching to your organization.

    Other resources mentioned:

    • Lisa Gibson- Shine the Spotlight on you
    • Arianna Huffington- The Sleep Revolution
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    54 m
  • Angela Frank: The Power of ONE - A Counter-Intuitive Marketing Approach That Drives Results
    Apr 15 2025

    In this enlightening episode, marketing expert Angela Frank shares her revolutionary "marketing ecosystem strategy" and why focusing on a single channel is the secret to scaling your business. As a fractional CMO who has helped clients manage marketing budgets of up to a million dollars per month, Angela breaks down why entrepreneurs should resist the temptation to be everywhere at once and instead, master one platform before expanding.

    Key Takeaways:
    • Why the "do more by doing less" philosophy is crucial for marketing success

    • How to identify which single marketing channel will work best for your specific business

    • The value of a fractional CMO versus hiring in-house marketing leadership

    • Why creating a cohesive "marketing ecosystem" with a through-line across all efforts drives better results

    • How to determine your ideal customer profile (ICP) and find where they're hanging out online

    • Practical ways to use ChatGPT to enhance (not replace) your marketing efforts

    • The surprising resurgence of Reddit as an effective marketing channel

    Resources Mentioned:
    • Want even more help with your marketing? Join the FREE Membership Program: Marketing Accelerator

    • Interested in working with Angela? Check out her website here!
    • For more marketing tips, listen to The Growth Pod podcast!

    • Angela's Book: Your Marketing Ecosystem (DM Angela on LinkedIn for a FREE copy!)

    • Angela's LinkedIn: Connect with Angela on LinkedIn for marketing insights, learn about her fractional CMO services, and DM her for your FREE copy of her book!

    • Marketing Tools Mentioned: ChatGPT, HubSpot, Canva, CapCut

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    40 m
  • Myles Johnson: Youth Entrepreneurship & Representing Ingram County Michigan
    Apr 10 2025
    In this episode of the Unscripted Small Business Podcast, our new host, digital marketing consultant Zaneta Chunique Inpower speaks with Miles Johnson, an elected official in Ingham County, about his role in the Lansing community. They discuss various topics including community development projects, food deserts, youth empowerment, and economic initiatives. Miles shares his passion for advocating for the youth and the importance of local politics, encouraging listeners to get involved in their communities. He also offers advice for aspiring political leaders and emphasizes the significance of representation in public service. takeaways
    • Miles Johnson is an elected official in Ingham County.
    • He represents South Lansing and is involved in community development.
    • There are new projects in South Lansing, including a bank and health system.
    • Food deserts are a significant issue in South Lansing.
    • Youth empowerment is a top priority for Miles Johnson.
    • Economic development is crucial for the community's growth.
    • Community members can get involved by attending local meetings.
    • Local politics are essential for making a difference.
    • Representation in politics is vital for diverse perspectives.
    • Starting small can lead to significant changes in the community.
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    20 m
  • Tyler Mumford: Escaping corporate life to... grind stumps?
    Apr 8 2025
    In this conversation, Jeremy Rivera interviews Tyler Mumford, the owner of Grind Time Stump Grinding, about his unique journey from a corporate sales job to running a niche stump grinding business. Tyler shares insights on transitioning from B2B to B2C, building an online presence, navigating regulations, and the importance of branding. He discusses his growth plans, seasonal strategies, and the value of collaborations and referrals in the service industry. Tyler also offers advice for aspiring entrepreneurs looking to enter niche markets. takeaways
    • Stump grinding is a loud and dirty process, but it's PG.
    • Tyler transitioned from a corporate sales job to entrepreneurship.
    • Initially, Tyler focused solely on B2B for his stump grinding business.
    • Cold texting tree companies was the starting point for Tyler's business.
    • Tyler aims to grow his business but is uncertain about the future.
    • There are minimal regulations for stump grinding businesses.
    • The name 'Grind Time' was chosen for its simplicity and appeal.
    • Tyler operated without a website for the first few months.
    • If you're trying to grow a brand, it doesn't matter if you're saving commercial kitchens on cost, or laying down concrete, you have to remember the value of testimonials from satisfied clients.
    • Winter is used to up level the business and plan for the future. Asphalt contractors should account for varied weather too.
    • Building referral relationships is crucial for business growth, for example he often sends business to land clearing, tree trimming and landscape partners.
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    34 m
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