In this episode, Jeremy Rivera sits down with Mark Gilliland, founder of Kyoto Botanicals, a THC-free hemp CBD and functional mushroom wellness brand he's been building for six years. Mark shares the science behind broad-spectrum hemp extraction and his brand-new functional mushroom blend, the regulatory patchwork small wellness brands navigate every day, and what it's actually like to go from zero SEO knowledge to a six-month, 10-hours-a-day obsession with organic search. The conversation closes with a powerful hot take on momentum — and why stacking small habits can transform both your health and your business. Read the full episode recap

• The science of hemp extraction — decarboxylization, CO2 pressure, and how Kyoto achieves 0.0% THC
• Functional mushrooms 101: lion's mane, reishi, chaga & cordyceps — and why dual extraction matters
• How the 2018 Farm Bill accidentally created the Delta-8 problem and why THC-free positioning is a regulatory superpower
• Why Mark spent 10 hours a day, 7 days a week teaching himself SEO in a restricted ad category
• The plumber parable: $5 for hitting the pipe, $95 for knowing which pipe to hit
• Slow, methodical product expansion vs. corporate SKU proliferation
• Mark's hot take on momentum — and how habit stacking quietly changed his entire life

“Since the FDA isn't regulating it as a dietary supplement, it's really important that individual consumers do the research on the product and the brand they're buying.” — Mark Gilliland

“I've spent the last six months, at least 10 hours a day, seven days a week, teaching myself SEO and just breaking things fast on my site and fixing them.” — Mark Gilliland

“It’s $5 for hitting the pipe, but $95 for knowing which pipe to hit, where and when and how hard.” — Jeremy Rivera

In this episode, host Jeremy Rivera sits down with David Pourquery, the founder and CEO of Groas — the world's first fully autonomous AI Google Ads management platform. David shares how a background in private equity and late-night e-commerce experimentation led him to build a system that's replacing entire Google Ads teams, why 90–95% of the accounts he inherits from agencies are misconfigured, and how 80% of his customers discover Groas through LLM-powered search — without a single dollar spent on marketing.

• David's unusual path from private equity to Google Ads automation
• What makes Groas the first truly autonomous end-to-end campaign management system
• How hundreds of AI agents process hundreds of thousands of data points per hour
• Dynamic landing pages — one per ad variant, deployed automatically
• How Groas handles Google's budget overspend problem
• The hallucination problem in AI — and how custom-trained models and context solve it
• Why 90–95% of inherited agency accounts are misconfigured
• David's hot take: the traditional agency model has an expiry date
• How Groas grew to $35M/month in managed spend with zero marketing spend
• What's next: PMAX support, model improvement, and potentially new ad platforms

"We are now essentially replacing entire Google Ads teams. It runs itself 24-7 — measurably better than what a human can do." — David Pourquery

"90, 95% of the accounts we take over — what we see is really tough. Businesses losing money with absolutely no idea why." — David Pourquery

"I haven't spent a dime on marketing. 80% of our customers come from LLMs recommending Groas." — David Pourquery

Join host Jeremy Rivera as he sits down with spa industry veteran Denise Dubois, who has been transforming lives through beauty and wellness since 1983. In this revealing conversation, Denise shares her 38-year journey from paper appointment books to a thriving multi-location spa empire with a clean beauty product line.

Discover the truth about aging (spoiler: 90% is in your control!), learn why consistency beats quick fixes every time, and get insider advice on building systems that create unforgettable customer experiences. Whether you're in the beauty industry or running any service-based business, Denise's wisdom on turning customer complaints into growth opportunities will change how you think about feedback.

• The 90/10 Rule of Aging: Why lifestyle choices matter more than genetics
• From Rolodex to App: How to evolve your business through technological changes
• The Membership Model: Building recurring revenue while promoting wellness
• Systems for Consistency: Creating repeatable excellence in customer experience
• Clean Beauty Movement: Understanding what goes on your body matters as much as what goes in it
• Marketing in a Crowded Space: Standing out in beauty and wellness
• Constructive Feedback: Turning complaints into competitive advantages

[00:18] - Denise's 38-year journey in the spa industry and founding of DuBois Beauty
[01:27] - What the "spa lifestyle" really means
[03:57] - The science of aging: 10% genetics, 90% lifestyle
[05:30] - The hidden dangers in personal care products
[07:29] - Evolving from paper books to e-commerce
[10:24] - The importance of the human face in marketing
[12:09] - Why video testimonials are the #1 lead generator
[15:16] - 2026 plans: Focusing on membership and longevity
[17:44] - Operating in Albany and Saratoga Springs, NY
[20:23] - Essential advice for aspiring spa entrepreneurs

"The American Academy of Dermatology suggests that really about 10% is genetics and about 90% is influenced by our everyday lifestyle choices. So we truly do have control more than we think over how we do age."

"We do need to be mindful of not only what we put into our body, but what we put onto our body."

"Word of mouth remains the number one lead generator."

"Consistency is key. There's no such thing as a one and done treatment to achieve a person's beauty and wellness goals."

"Constructive feedback can be what makes the difference between you growing and being the best you can be or choosing to just make excuses about why something happened."

Denise Dubois is the visionary Founder of DuBois Beauty, an acclaimed Clinical Esthetician and wellness expert with over three decades dedicated to skin health. Her unique perspective comes from running a successful clinical practice (Complexions Spa) and developing a retail brand built on the philosophy that clean, simple, and nature-based ingredients deliver superior, professional results at home.

As author of Living Beautifully, Denise bridges the gap between internal health, lifestyle, and external skin appearance, empowering people with actionable, expert-backed advice that demystifies skincare and inspires a balanced approach to beauty and self-care.

DuBois Beauty (Clean Beauty Brand)
https://duboisbeauty.com/

Complexions Spa Locations:...