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In this episode, I reveal the real key to practice success—and it’s not just attracting more clients. The true secret lies in LTV (long-term value), which means focusing on retention and maximizing the revenue each client brings into your practice. I walk you through how to calculate your LTV, why it's the hidden driver behind successful businesses (like Starbucks!), and actionable strategies to improve client retention and scale sustainably.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:21] The biggest secret to practice success—LTV (long-term value)

[03:12] How long clients should be staying and why retention matters more than attraction

[05:04] Why Jane App is my go-to tool for tracking client retention and revenue

[07:26] How to select and train great therapists to keep clients engaged

[16:02] The #1 soft skill that keeps clients coming back for treatment

[17:00] How your waiting room experience directly impacts retention

Links From the Episode:

Episode 96: Retention Starts in the Waiting Room
https://mccancemethod.com/episode-96-retention-starts-in-the-waiting-room/

Here is the janeapp link for one free month on us! (Use Coupon: MCCANCE1MO)→ https://meet.jane.app/nicole-mccance-ambassador/

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Join the FREE private community for therapists: Expand your Psychotherapy Practice → https://www.facebook.com/groups/947689352498639

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice→ https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/