Book a Practice Growth Audit Call - https://mccancemethod.com/practice-growth-audit/

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

In this episode, I’m pulling back the curtain and giving you an exclusive behind-the-scenes look at what it’s like to be inside my six-month coaching program, the Clinic Growth Map. If you’ve ever wondered what kind of support, tools, and transformation you can expect from working with me, this episode is for you. I walk you through the full experience—from strategy sessions to templates to live coaching—and show you how therapists just like you are scaling their practices faster and with more ease than they ever thought possible.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:38] The mission behind the Clinic Growth Map and who it’s designed to help

[06:59] Breaking through the top 3 roadblocks: time, money, and self-belief

[20:11] What happens during your strategy sessions and how we create your personalized 90-day plan

[22:08] A peek into the Content Hub: 60+ templates, 50+ learning lessons, and a business-in-a-box

[27:16] Weekly coaching calls, expert access, and why community is your secret weapon

[32:43] How to book your free Practice Growth Audit and take the next step with clarity

Links From The Episode:

Content Hub Demo: https://youtu.be/6H-x7d_YvcQ

Meditation Vault: https://mccancemethod.com/money-manifestation-meditations/

Clinic Tour Video:
https://bonuscontent1.s3.us-east-2.amazonaws.com/The+McCance+Method+Clinic+Tour.mp4

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Join the FREE private community for therapists: Expand your Psychotherapy Practice → https://www.facebook.com/groups/947689352498639

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice→ https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

In this episode, I’m diving deep into why it's not just okay but essential to keep at least 40% of the session fee in your group practice. I know this topic can bring up some discomfort, but I want you to walk into interviews with absolute conviction about the value you're offering. This isn’t just about money—it's about the incredible infrastructure, support, and team culture you're providing. So let’s unpack exactly what that 40% covers, how to communicate it confidently, and even how you can increase your profit margin with smart hiring decisions.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:10] Why therapists often fall into group practice by accident and the money mindset that holds them back

[04:50] How to confidently explain what therapists get in return for the 60/40 split

[07:56] The importance of showing up with conviction in interviews and how that energy attracts your dream team

[09:23] A full breakdown of what you offer (office, admin, marketing, software, and more) that justifies your cut

[12:29] Why Jane App is a game-changer and how it supports your growth

[17:37] How hiring pre-licensed or practicum students can instantly increase your profit margin

[24:11] Why being in a group practice boosts therapist credibility and conversion rates

Here's what therapists get when you keep 40% of the session fee:

• A fully furnished office, including rent, utilities, and all furnishings
• Office supplies (e.g., Kleenex, printer access, tea, paper)
• Full client referral pipeline through marketing and advertising
• Paid headshots and Psychology Today profile
• Practice management software (Jane App) included
• Admin support for cancellations, follow-ups, and scheduling
• Credit card processing fees covered
• Peer consultation (led by you initially, later self-sustaining)
• Monthly team meetings (on Zoom or in person)
• Optional trainings or guest speakers at team meetings
• A strong, collaborative team culture and community
• No stress: therapists get to just do therapy and go home

Links From The Episode:

Here is the janeapp link for one free month on us! (Use Coupon: MCCANCE1MO)→ https://meet.jane.app/nicole-mccance-ambassador/

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Join the FREE private community for therapists: Expand your Psychotherapy Practice → https://www.facebook.com/groups/947689352498639

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice→ https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

Want to work closely with me for six months? Come to my FREE Open House!

https://mccancemethod.com/open-house/

Are you struggling with content marketing that actually converts? In this episode, I break down my Counseling Commitment Pyramid, a strategic framework that helps you create content that speaks directly to your ideal client at every stage of awareness. I’ll walk you through how to craft emails, blogs, and social media posts that attract clients, keep them engaged, and move them toward booking a session with you. This is the shift you need to stop being just noise and start making an impact.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[03:32] Why most therapists focus on the wrong type of content and how to fix it.

[05:50] How to craft content that resonates with potential clients based on their awareness stage.

[07:46] The common mistakes that therapists make and how to adjust your strategy.

[12:24] How to measure and refine your content marketing for maximum impact.

[15:23] Applying the 80/20 rule to your marketing and why you should double down on what’s already working instead of chasing new tactics.

[16:17] Tips for delegating and streamlining your content strategy.

Links From The Episode:

Watch this episode on YouTube for the Counseling Commitment Pyramid visual - https://youtu.be/5801n4GWvmE

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Join the FREE private community for therapists: Expand your Psychotherapy Practice → https://www.facebook.com/groups/947689352498639

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice→ https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/