In this episode of the Restaurant Technology Guys podcast, Jeremy Julian is joined by hospitality tech veteran Seth Temko of Full On Strategy. Seth shares insights from his 25 years in the industry, discussing his various roles in pioneering restaurant tech initiatives and innovations. They delve into Seth's newest venture, Full On Strategy, a consultancy aimed at helping restaurant and tech companies implement effective go-to-market strategies. The episode explores the importance of awareness, education, and touchpoints in marketing, how to identify and address early signs of unmet forecasts, and strategic advice for scaling a business successfully. Seth and Jeremy also emphasize the role of emotional selling and the necessity of data-informed marketing. A valuable listen for anyone seeking to understand the dynamics of successful restaurant tech implementations and business growth. For more details visit fullonstrategy.com or connect with Seth on LinkedIn.

00:00 Audio Full On Strategy

00:58 Introduction and Guest Background

01:37 Early Career in Hospitality Tech

02:44 Innovations and Missed Opportunities

04:09 Career Transitions and New Ventures

05:50 Founding Full On Strategy

06:57 Consulting Services and Approach

11:09 Marketing Challenges in Restaurant Tech

19:24 Understanding Buyer Psychology

21:29 The Importance of Doing the Right Thing in Marketing

22:55 Understanding Marketing Attribution and Data Points

27:00 Challenges and Strategies in Marketing Alignment

33:28 The Role of Marketing in Hyper Growth

38:20 Engaging with Full On Strategy