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Under the Influence with Terry O'Reilly

Under the Influence with Terry O'Reilly

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Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

Hosted on Acast. See acast.com/privacy for more information.

Apostrophe Podcast Network Ciencias Sociales Economía Marketing Marketing y Ventas
Episodios
  • Touch The Pickle: Marketing Gender Equality

    Touch The Pickle: Marketing Gender Equality
    Oct 4 2025

    If you searched the question:

    “What player has won the most Wimbledon singles titles,” Google will tell you it’s Roger Federer with 8 wins.

    But that’s incorrect. Martina Navratilova has 9.

    This week, we look at remarkable ideas that promote gender equality.

    Including an idea called Correct the Internet.com

    And one that challenged menstruation taboos with a program called “Touch the pickle.”



    Hosted on Acast. See acast.com/privacy for more information.
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    28 m
  • Nashville Songwriter Gary Burr Pens A Novel About A Fictional Beatles Reunion

    Nashville Songwriter Gary Burr Pens A Novel About A Fictional Beatles Reunion
    Oct 2 2025
    What if John Lennon had never died in 1980. What if George Harrison was still with us? What would it have taken to convince the Beatles to give one more major concert? In “Reunion: A Rock ’N Roll Fairy Tale” author Gary Burr tackles all those questions in a very entertaining novel. By the way, Gary has also played on nine Ringo Starr albums. He’s got some great inside stories.

    Hosted on Acast. See acast.com/privacy for more information.
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    52 m
  • Allure of Bad-Ass Advertising: Anti Heroes

    Allure of Bad-Ass Advertising: Anti Heroes
    Sep 27 2025

    20th century movies and TV shows were dominated by the traditional “hero.”

    With high morals and an ethical code of honour.

    The 21st century has a different take.

    Today, we cheer the anti-hero. Like the Sopranos, Dexter and Breaking Bad.

    Anti-heroes are liberated from that line in the sand that holds the rest of us back. They do things we are afraid to do. And do it unapologetically.

    And if advertising is the great mirror to pop culture, it just may explain the emergence of anti-hero brands – who dare you to like them.

    Hosted on Acast. See acast.com/privacy for more information.
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    28 m
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I tune in every Saturday to listen to Terry. Always a smile as he so colorfully tells the stories.

Amazing stories

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