In this power-packed follow-up episode, Ephie Risho and Jason Moore dive into Parts III and IV of Marty Cagan’s Transformed—and things get real. This isn’t just about innovation for innovation’s sake. It’s about how to break free from predictable, bloated, and process-heavy product development and actually build what matters.

They unpack why doing the hard thing, like removing features instead of adding more, often leads to better outcomes. Why principles should trump process, and how small, empowered teams can outpace top-down orgs every time. You’ll hear them riff on the magic of small, frequent releases, how to tame technical debt, and why experimentation and telemetry aren’t just buzzwords—they’re non-negotiables.

With their signature blend of sharp insight, humor, and battle-tested stories from the trenches, Ephie and Jason offer a compelling blueprint for any team that wants to stop playing it safe—and start shipping real innovation.

Hit play. This one might just change the way you build.

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In this episode of UXPERTS, Ephie Risho and Jason Moore crack open the first 9 chapters of Marty Cagan’s "Transformed"—and trust us, it’s not just another book club chat. This is a no-holds-barred, insight-packed deep dive into what it takes to build the right product correctly.

If you've ever felt like your product process is more chaos than craft—or you're ticking boxes without moving the needle—this one’s for you. Ephie and Jason break down the myths we cling to, the traps teams fall into, and the bold shifts top-tier product companies are making to stop shipping junk and start delivering real value.

Expect candid takes, hard-earned lessons, and a few uncomfortable truths about how you might be doing product wrong. Ready to challenge your assumptions and level up your team’s impact?

Press play. Transformation starts here.

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Media inquiries: media@uxperts.info

In Marty Cagan’s book Transformed, he argues that many modern enterprise software companies are not truly agile but are doing short waterfall sprints. In this introductory episode to the book, Ephie Risho and Jason Moore dig into the topic deeply, reflecting on their own experiences and understanding of the industry and agile. Is it possible to do waterfall software development well? How do large companies tackle large initiatives while still being agile? Join them as they unpack the delicate balance that larger companies need to make to develop software best in a modern environment.

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Ask us anything: questions@uxperts.info

Media inquiries: media@uxperts.info