Join Ephie Risho and Jason Moore for a lively conversation about The Medici Effect—Frans Johansson’s modern classic on how the best ideas emerge where different disciplines collide. From Renaissance Florence to today’s product teams, they explore how innovation sparks at the intersection of cultures, fields, and experiences.

Expect stories that range from the famous two-ropes experiment to IDEO’s design thinking process and AI-spurred innovation, all woven into what it means for UX research, design, and leadership. The discussion dives into how diversity, cross-domain thinking, and creative risk-taking can break associative barriers and reshape how teams approach problem-solving.

Packed with humor, real-world parallels, and actionable insights, this episode challenges designers and product leaders to stop coloring inside their professional lines—and start creating at the intersections where innovation actually happens.

Ask us anything: questions@uxperts.info

Media inquiries: media@uxperts.info

So… what happens when recruiting real humans for UX research becomes harder than finding parking at a design conference? You build your own users. Literally.

In this episode, Ephie Risho and Jason Moore talk with technologist and UX researcher Christina Medeiros, who’s doing something that sounds a little sci-fi: using synthetic users—AI-powered personas that test your designs before you even call in a participant.

Christina breaks down how she trained digital personas like “Bailey Blake,” fed them prototypes, and let them loose on early design concepts; catching blind spots, flagging confusing language, and sometimes sounding way too human for comfort.

We dig into when “fake” users can actually improve real research, why human behavior is still gloriously unpredictable (and why that matters), and Christina’s dream of running a dog rescue farm (because UX people have range).

It’s part research, part experiment, part existential therapy session with your favorite UX nerds.

Quote of the episode: “Compliment, don’t replace research.”

So grab your French press, pet your dog, and join us for a conversation about the real future of user research—where some of your users might not technically exist, but their insights sure do.

Ask us anything: questions@uxperts.info

Media inquiries: media@uxperts.info

What happens when you drop an artist into the land of corporate buzzwords and quarterly goals? Magic — or at least post-it notes that matter.

In this episode, creativity catalyst Melissa Dinwiddie joins Ephie Risho and Jason Moore to talk about building trust, sparking innovation, and making room for play even in the stodgiest workplaces. She shares hilarious stories and handy tips for teams stuck in the loop of “business as usual.”

Learn how to turn fear into curiosity, meetings into experiments, and your office into a place where ideas actually want to show up.

Tune in for a dose of fun, courage, and creative mischief — perfect for anyone who’s ever said, “I’m just not the creative type.”

View Melissa’s website at https://melissadinwiddie.com and her book: The Creative Sandbox Way™. Stay tuned for her soon-to-be-released book: Innovation at Work: 52 Micro-Experiments for Brave Leaders Who Want to Unstick Teams, Spark Ideas, and Build What’s Next.

Ask us anything: questions@uxperts.info

Media inquiries: media@uxperts.info