In this episode, Robert Downey, Co-founder of Simply Be Found, explains how voice search and AI-driven indexing revolutionize how small businesses and podcasters get discovered online. He offers powerful insights on schema, content creation, and the future of SEO, urging creators to adapt quickly or risk being left behind. Robert also shares practical tips for leveraging schema, blogging, and raw video content to increase organic visibility without relying on paid ads.

Key Takeaways

1. 01:58 AI Search Will Disrupt Traditional SEO: The way we know Google search is dying… AI search is replacing it. No ads, no typical SEO rules.
2. 03:57 Schema is Critical for Discovery: Podcasters and business owners must use schema markup to help AI and voice search understand who you are and who your content is for.
3. 05:35 Voice Search Registration is a Must: Robert helps businesses get listed on 500+ networks, including Alexa, Siri, and Bixby, that’s your modern-day Yellow Pages.
4. 15:25 Create Content From Client Work: After every job, record a short video explaining the problem you solved. Upload it. Repurpose it.
5. 20:08 Raw > Perfect: People Want Realness: AI can create polished podcasts, but people crave the human connection. Don’t be afraid to be real.

Bio: Rob Downey is the co-founder of Be Found, a platform dedicated to helping small businesses grow their online presence and connect with local customers. With over 30 years of experience in digital marketing and SEO, Rob focuses on simplifying complex marketing tactics to make them accessible and effective for small business owners.

Connect with Robert: YouTube | Website

Haven't started your podcast yet? What are you waiting for? Grab my free Start Your Podcast Now guide and get guidance on how to start a podcast today: https://www.podcubator.com/start-your-podcast-now-3for2

#AIvoicesearch #schemaforpodcasters #podcastdiscoverability #SimplyBeFound #howtouseschemamarkup

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👉Helpful Resources:

Learn the best tool to market your podcast. Join the One Funnel Away Challenge Now: https://www.podcubator.com/one-funnel-away
Start Your Podcast Quick Start Guide: https://bit.ly/3DlHm26
Join my Substack: https://bit.ly/3DJAbko
Learn The Secrets To Selling Online: https://bit.ly/3OTExrr
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

Business Coach, Scott Beebe, shares his expertise and insights to challenge us to write our vision down. He breaks down why chaos creeps in when purpose is absent and how you can build a powerful, profitable show by getting radically clear on your mission, process, and people.

If your podcast feels like a hobby, but you want it to be more, this episode is for you.

Key Takeaways

1. Purpose is foundational — chaos in business and podcasting often stems from a lack of clearly articulated vision, mission, and values.
2. Write it down — whether you’re a business owner or podcaster, if your vision isn’t written, it doesn’t exist.
3. Podcasting is business — hobby podcasts are valid, but if you want results, treat your show like a business with systems for people, process, and profit.
4. Clarity reduces chaos — distractions, misalignment, and burnout are symptoms of not knowing why you're doing what you're doing.
5. Your audience follows your clarity — when your purpose is clear, the right people will find and follow your podcast.

“And the LORD answered me: “Write the vision; make it plain on tablets, so he may run who reads it. For still the vision awaits its appointed time; it hastens to the end—it will not lie. If it seems slow, wait for it; it will surely come; it will not delay” (Habakuk 2:2-3)

Connect with Scott: https://www.businessonpurpose.com/ask

Podcast: My Business on Purpose

X: https://twitter.com/scottbeebe

Instagram: https://www.instagram.com/mybusinessonpurpose/

Bio: Scott Beebe works with business owners and their key leaders, building systems, processes, and purpose using the Business On Purpose Roadmap to liberate businesses from the chaos of working IN their business and help them regain their lives. Scott, Ashley, and their three children live in Bluffton, SC (outside of Hilton Head) and spend most of their time on the water.

Starting a podcast can be chaotic. Get clarity! Grab a free copy of Start Your Podcast Now and begin your podcasting journey today.

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👉Helpful Resources:

Learn the best tool to market your podcast. Join the One Funnel Away Challenge Now: https://www.podcubator.com/one-funnel-away
Start Your Podcast Quick Start Guide: https://bit.ly/3DlHm26
Join my Substack: https://bit.ly/3DJAbko
Learn The Secrets To Selling Online: https://bit.ly/3OTExrr
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

What if the secret to growing your podcast wasn’t better tools or big guests but storytelling your audience can’t stop thinking about?

In this episode, I’m breaking down exactly how to craft compelling podcast stories that not only engage but create loyal listeners who keep coming back for more.

02:08 Start With a Hook

Instead of saying, “Today we talk about health,” try something intriguing like, “Ever wondered how one small habit could transform your life?” Hooks create curiosity and increase retention from the start.

04:15 Be Authentically You

Share real-life experiences — triumphs, failures, and even procrastination moments — to build trust and relatability with your audience.

08:25 Always Include a Clear Call to Action

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👉Helpful Resources:

Learn the best tool to market your podcast. Join the One Funnel Away Challenge Now: https://www.podcubator.com/one-funnel-away
Start Your Podcast Quick Start Guide: https://bit.ly/3DlHm26
Join my Substack: https://bit.ly/3DJAbko
Learn The Secrets To Selling Online: https://bit.ly/3OTExrr
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

Carol Kabaale shares her journey from a corporate job in hospitality to becoming the founder of her own marketing agency focused on ad strategy and email list growth.

Driven by burnout and a desire for more freedom and presence in her personal life, Carol made a bold leap, quitting her job and pursuing certification in marketing. She now specializes in helping female coaches and podcasters build sustainable businesses beyond social media by creating intentional email marketing systems.

Carol emphasizes mindset shifts, trusting one's intuition, and building owned audiences rather than relying solely on social platforms.

Key Takeaways with Timestamps

• (02:08) – Taking the leap: Carol quit her job without telling anyone and pursued a marketing certification to create a more intentional and present life.
• (03:36) – Lesson in entrepreneurship: Early struggles included underpricing, lack of systems, and burnout—lessons that helped her build a sustainable business.
• (05:23) – Own your audience: Carol stresses building email lists and communities outside of social media, which she describes as “borrowed land.”
• (07:31) – Ad strategy for podcasters: She suggests starting with a brand awareness campaign using short-form content from podcast episodes, with a clear call to action leading to a lead magnet.
• (13:26) – Biggest challenge: Carol’s hardest lesson was learning to trust herself instead of relying on others or constantly seeking new certifications.

🧠 "What you don’t change, you choose." ~ Carol Kabale

Connect with Carol:

• Facebook ad readiness quiz - https://carolkabaale.com/quiz/
• Website: http://carolkabaale.com/
• Instagram: http://instagram.com/carolkabaale
• LinkedIn: linkedin.com/in/carolkabaale

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👉Helpful Resources:

Learn the best tool to market your podcast. Join the One Funnel Away Challenge Now: https://www.podcubator.com/one-funnel-away
Start Your Podcast Quick Start Guide: https://bit.ly/3DlHm26
Join my Substack: https://bit.ly/3DJAbko
Learn The Secrets To Selling Online: https://bit.ly/3OTExrr
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

In this episode, I share essential tips for unlocking podcast success. I emphasize the importance of defining success, niching down to target a specific audience, crafting engaging content through storytelling, ensuring good audio quality, maintaining consistency in publishing, and promoting the podcast effectively while avoiding burnout.

I conclude with a bonus tip about the value of creating an email list for direct communication with your audience.

Takeaways

• Success in podcasting can be defined in various ways.
• Niching down helps target your ideal audience effectively.
• Crafting engaging content is crucial for listener retention.
• Mastering storytelling can enhance audience engagement.
• Audio quality matters, but don't strive for perfection.
• Consistency in publishing builds trust with your audience.
• Promote your podcast relentlessly to grow your reach.
• Avoid burnout by managing your promotion efforts wisely.
• Email lists are a valuable tool for direct audience communication.
• Consider mentorship for guidance in your podcasting journey.

00:00 Defining Podcast Success

03:02 Niche Down for Success

05:57 Crafting Engaging Content

08:53 Mastering Audio Quality

11:49 Consistency is Key

14:46 Promoting Your Podcast Effectively

Grab my free tool which helps you determine your Ideal Podcast Avatar: https://www.connectwithjrosemarie.com/50-questions-to-determine-your-ipa

Create a free podcast media kit: https://www.connectwithjrosemarie.com/podkit

Take the Selling Online Challenge: https://www.connectwithjrosemarie.com/selling-online-challenge

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Support the show

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👉Helpful Resources:

Learn the best tool to market your podcast. Join the One Funnel Away Challenge Now: https://www.podcubator.com/one-funnel-away
Start Your Podcast Quick Start Guide: https://bit.ly/3DlHm26
Join my Substack: https://bit.ly/3DJAbko
Learn The Secrets To Selling Online: https://bit.ly/3OTExrr
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

Listen for a fun chat with Eric Melchor, the mastermind behind PodKit! In this episode, Eric shares his journey from a mediocre tennis player in Texas to a podcasting pro living in Romania. He’s not just about dad jokes; he’s also the founder of B2B Pod Pros, helping over 50 podcasters land their first sponsorship.

Curious about how to create a stunning media kit without the hassle? Eric spills the beans on PodKit, a dynamic online tool that makes crafting your media kit a breeze—no more tedious Canva designs!

Tune in to discover how you can impress brands and streamline your podcasting process in just minutes. Don’t miss out on this insightful conversation!

Connect with Eric:

Podcast Network: https://b2bpodcastpros.com/

Create a Podcast Media Kit with Podkit

Podcast: https://www.innovatorscanlaugh.com/

Subscribe and follow for expert tips and actionable strategies to start and grow your podcast.

Grab a free copy of my guide: Start Your Podcast Now

Don't get stuck! Book a call with me if you have questions about podcasting.

Send us a text

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👉Helpful Resources:

Learn the best tool to market your podcast. Join the One Funnel Away Challenge Now: https://www.podcubator.com/one-funnel-away
Start Your Podcast Quick Start Guide: https://bit.ly/3DlHm26
Join my Substack: https://bit.ly/3DJAbko
Learn The Secrets To Selling Online: https://bit.ly/3OTExrr
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

In this episode, I share some insights from my interview with fantasy author Joe Hilliard, focusing on the creative process of storytelling and the journey of aspiring podcasters.

If you don't want to miss the full interview follow this podcast on your favorite platform.

The conversation emphasizes the importance of commitment, constructive criticism, and taking action toward your dreams, whether in writing or podcasting. I encourage you to engage with their audience.

00:00 Introduction to the Journey of Storytelling
02:32 Navigating the Publishing Landscape
04:55 Taking Action Toward Your Dreams

Key Takeaway:

Action Over Inaction: Do something towards your thing. Whether it's recording your podcast intro, writing about your topic, or guesting on other people's podcasts. Take action today toward your podcasting dreams.

• Your story is dying to be told.
• Be open to constructive criticism from others.
• Network with others in your field before launching.
• Identify where your audience is and engage with them.
• Action beats non-action in pursuing your dreams.
• Sometimes you just have to hit publish and start.

"Jump and grow wings on your way down". ~ Les Brown

Still struggling with trying to start your podcast? Grab a free copy of "Start Your Podcast Now" or book a call to get your questions answered. Don't waste time wondering what could have been. Take action now.

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Support the show

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👉Helpful Resources:

Learn the best tool to market your podcast. Join the One Funnel Away Challenge Now: https://www.podcubator.com/one-funnel-away
Start Your Podcast Quick Start Guide: https://bit.ly/3DlHm26
Join my Substack: https://bit.ly/3DJAbko
Learn The Secrets To Selling Online: https://bit.ly/3OTExrr
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

Summary

In this episode, I share real strategies for aspiring podcasters who are not yet ready to launch their shows. I discuss the importance of building an online presence through social media and blogging, as well as tips to engage with the podcast community and develop your unique voice.

These are actionable tips to help you rewire your thinking and provide guidelines to build a runway for a successful podcast launch. I wish I had known about this when I started my first podcast. Follow for more podcasting tips and resources.

Takeaways

• Start posting about your podcast topic on social media.
• Create a podcast mission statement to define your audience.
• Writing a blog can help you articulate your ideas.
• Use tools like ChatGPT to generate content ideas.
• Engage with other podcasters by being a guest on their shows.
• Develop a podcast one sheet to promote yourself.
• Join podcasting groups to connect with others in your niche.
• Comment on posts to build your presence and credibility.
• Your unique perspective is valuable; share it freely.

Chapters
00:00 Introduction to Podcasting Strategies

02:50 Building Your Online Presence

06:06 Engaging with the Podcast Community

Mentioned:

Substack

Medium

Podcast One Sheet:

Podcast Mission Statement: https://youtu.be/cYB8FARtwOE?si=liPhFrMzqX_VXYMA

Determining Your Podcast Avatar: https://www.connectwithjrosemarie.com/50-questions

Start Your Podcast Now Guide: https://www.connectwithjrosemarie.com/start-your-podcast-now-guide

Book a call and ask me anything: https://www.connectwithjrosemarie.com/schedule/one-on-one-qa

Send us a text

Support the show

=====================================
👉Helpful Resources:

Learn the best tool to market your podcast. Join the One Funnel Away Challenge Now: https://www.podcubator.com/one-funnel-away
Start Your Podcast Quick Start Guide: https://bit.ly/3DlHm26
Join my Substack: https://bit.ly/3DJAbko
Learn The Secrets To Selling Online: https://bit.ly/3OTExrr
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.