Tools of the Podcast Trade w/J. Rosemarie Francis

De: J. Rosemarie Francis
  • Resumen

  • Podcasting can seem confusing at times and it doesn't have to be. But new podcasters get caught up with the tech and strategies which sometimes hold them back from owning their genius.

    Tools of the Podcast Trade is your ultimate guide to mastering podcasting. Host J. Rosemarie and expert guests share practical tools, strategies, and actionable insights to help aspiring podcasters launch their shows and avoid podfade.

    Whether you're a solopreneur, a nonprofit, or someone with a burning message to share, we simplify podcasting and help turn your ideas into a purposeful, successful podcast!

    © 2025 Tools of the Podcast Trade w/J. Rosemarie Francis
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Episodios
  • AI Search, Schema, and the Future of Podcast Discovery w/Robert Downey
    Apr 25 2025

    In this episode, Robert Downey, Co-founder of Simply Be Found, explains how voice search and AI-driven indexing revolutionize how small businesses and podcasters get discovered online. He offers powerful insights on schema, content creation, and the future of SEO, urging creators to adapt quickly or risk being left behind. Robert also shares practical tips for leveraging schema, blogging, and raw video content to increase organic visibility without relying on paid ads.

    Key Takeaways

    1. 01:58 AI Search Will Disrupt Traditional SEO: The way we know Google search is dying… AI search is replacing it. No ads, no typical SEO rules.
    2. 03:57 Schema is Critical for Discovery: Podcasters and business owners must use schema markup to help AI and voice search understand who you are and who your content is for.
    3. 05:35 Voice Search Registration is a Must: Robert helps businesses get listed on 500+ networks, including Alexa, Siri, and Bixby, that’s your modern-day Yellow Pages.
    4. 15:25 Create Content From Client Work: After every job, record a short video explaining the problem you solved. Upload it. Repurpose it.
    5. 20:08 Raw > Perfect: People Want Realness: AI can create polished podcasts, but people crave the human connection. Don’t be afraid to be real.

    Bio: Rob Downey is the co-founder of Be Found, a platform dedicated to helping small businesses grow their online presence and connect with local customers. With over 30 years of experience in digital marketing and SEO, Rob focuses on simplifying complex marketing tactics to make them accessible and effective for small business owners.

    Connect with Robert: YouTube | Website

    Haven't started your podcast yet? What are you waiting for? Grab my free Start Your Podcast Now guide and get guidance on how to start a podcast today: https://www.podcubator.com/start-your-podcast-now-3for2


    #AIvoicesearch #schemaforpodcasters #podcastdiscoverability #SimplyBeFound #howtouseschemamarkup


    Send us a text

    Support the show


    =====================================
    👉Helpful Resources:

    Learn the best tool to market your podcast. Join the One Funnel Away Challenge Now: https://www.podcubator.com/one-funnel-away
    Start Your Podcast Quick Start Guide: https://bit.ly/3DlHm26
    Join my Substack: https://bit.ly/3DJAbko
    Learn The Secrets To Selling Online: https://bit.ly/3OTExrr
    Shop Podcast Microphones:
    https://amzn.to/3Rvz4c7
    Podcast hosted by Buzzsprout
    Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

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    23 m
  • Purpose-Driven Business Principles for Podcasters w/Scott Beebe
    Apr 17 2025

    Business Coach, Scott Beebe, shares his expertise and insights to challenge us to write our vision down. He breaks down why chaos creeps in when purpose is absent and how you can build a powerful, profitable show by getting radically clear on your mission, process, and people.

    If your podcast feels like a hobby, but you want it to be more, this episode is for you.

    Key Takeaways

    1. Purpose is foundational — chaos in business and podcasting often stems from a lack of clearly articulated vision, mission, and values.
    2. Write it down — whether you’re a business owner or podcaster, if your vision isn’t written, it doesn’t exist.
    3. Podcasting is business — hobby podcasts are valid, but if you want results, treat your show like a business with systems for people, process, and profit.
    4. Clarity reduces chaos — distractions, misalignment, and burnout are symptoms of not knowing why you're doing what you're doing.
    5. Your audience follows your clarity — when your purpose is clear, the right people will find and follow your podcast.

    And the LORD answered me: “Write the vision; make it plain on tablets, so he may run who reads it. For still the vision awaits its appointed time; it hastens to the end—it will not lie. If it seems slow, wait for it; it will surely come; it will not delay” (Habakuk 2:2-3)

    Connect with Scott: https://www.businessonpurpose.com/ask

    Podcast: My Business on Purpose

    X: https://twitter.com/scottbeebe

    Instagram: https://www.instagram.com/mybusinessonpurpose/

    Bio: Scott Beebe works with business owners and their key leaders, building systems, processes, and purpose using the Business On Purpose Roadmap to liberate businesses from the chaos of working IN their business and help them regain their lives. Scott, Ashley, and their three children live in Bluffton, SC (outside of Hilton Head) and spend most of their time on the water.

    Starting a podcast can be chaotic. Get clarity! Grab a free copy of Start Your Podcast Now and begin your podcasting journey today.

    Send us a text

    Support the show


    =====================================
    👉Helpful Resources:

    Learn the best tool to market your podcast. Join the One Funnel Away Challenge Now: https://www.podcubator.com/one-funnel-away
    Start Your Podcast Quick Start Guide: https://bit.ly/3DlHm26
    Join my Substack: https://bit.ly/3DJAbko
    Learn The Secrets To Selling Online: https://bit.ly/3OTExrr
    Shop Podcast Microphones:
    https://amzn.to/3Rvz4c7
    Podcast hosted by Buzzsprout
    Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

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    17 m
  • From Hook to Heart: How to Craft Compelling Stories for Your Podcast w/J. Rosemarie Francis
    Apr 10 2025

    What if the secret to growing your podcast wasn’t better tools or big guests but storytelling your audience can’t stop thinking about?

    In this episode, I’m breaking down exactly how to craft compelling podcast stories that not only engage but create loyal listeners who keep coming back for more.

    02:08 Start With a Hook

    Instead of saying, “Today we talk about health,” try something intriguing like, “Ever wondered how one small habit could transform your life?” Hooks create curiosity and increase retention from the start.

    04:15 Be Authentically You

    Share real-life experiences — triumphs, failures, and even procrastination moments — to build trust and relatability with your audience.

    08:25 Always Include a Clear Call to Action

    Send us a text

    Support the show


    =====================================
    👉Helpful Resources:

    Learn the best tool to market your podcast. Join the One Funnel Away Challenge Now: https://www.podcubator.com/one-funnel-away
    Start Your Podcast Quick Start Guide: https://bit.ly/3DlHm26
    Join my Substack: https://bit.ly/3DJAbko
    Learn The Secrets To Selling Online: https://bit.ly/3OTExrr
    Shop Podcast Microphones:
    https://amzn.to/3Rvz4c7
    Podcast hosted by Buzzsprout
    Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

    Más Menos
    7 m
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