Most women in digital can do the work. The harder part is explaining it in a way that actually lands — with the right clients, in the right rooms, at the right price.

That's the problem host Amy Vaughan tackles in this week's episode of The Power Lounge with guest Orly Zeewy, author and self-described "facilitator of light bulb moments." Orly has spent years helping women entrepreneurs cut through the noise of their own messaging — not by adding more to it, but by stripping it down to what clients actually need to hear.

In this conversation, they get into why so many women default to underselling themselves, how to identify your zone of genius and communicate it with confidence, and what a LinkedIn profile needs to do in the 7 seconds before someone decides to keep scrolling. Orly also speaks frankly about pricing — why women consistently undercharge, how brain science plays into it, and what it costs the women who come after you when you do.

If your messaging feels scattered, your LinkedIn feels like everyone else's, or you're not charging what your work is worth, this episode gives you a clear place to start.

Chapters:
00:00 - Introduction
00:10 - "Clarifying Your Digital Brand"
06:40 - Defining Your Zone of Genius
08:53 - Zone of Genius vs Competency
12:12 - LinkedIn Profile Mistakes
17:20 - "Crafting a Targeted LinkedIn Pitch"
19:46 - "Discovering Your True Gift"
24:47 - LinkedIn Strategy for Transitioning Careers
27:05 - "Women, Money, and Mindset"
31:48 - Confidently Owning Your Worth
32:34 - Educate Clients for Better Value
37:48 - "Power Pose and Perception"
42:03 - "Targeting Startups for Team Success"
43:27 - Masterclass: Luxury Language for Women
46:37 - "Ask, Give, Grow Philosophy"
48:59 - "Join Together Digital Community"
49:20 - Outro

Quotes:
Amy Vaughan:
"We have to fall in love with the problems we're trying to solve, not just the solutions. When you show up to help and uplift, your brilliance becomes impossible to ignore."

Orly Zeewy:
“Messaging is simply sharing the real value you bring and the problems you solve. If it’s true, it isn’t bragging.”

Key Takeaways:
Messaging Is a Mindset—Not a Megaphone
Zone of Genius > Zone of Competency
First Impressions on LinkedIn Matter
Transformation, Not Explanation
Don’t Go It Alone—Ask for Outside Perspective
Raise the Bar—And Your Prices
Community & Coaching Change Everything
Embrace the “Why Not Me?

Connect with the guest Orly Zeewy:
LinkedIn: https://www.linkedin.com/in/orlyzeewy/
Website: https://zeewybrands.com/elevate-your-brand/
Purchase Orly’s book: https://bit.ly/readylaunchbrand%20

The Clarity Hour:

This is a monthly event by Orly Zeewy. If you're feeling fuzzy about your messaging and want to learn how to get clear, here's the link to register: https://us02web.zoom.us/meeting/register/_PFctwRZRN6MK24ttI28rg#/registration

Connect with the host Amy Vaughan:
LinkedIn: http://linkedin.com/in/amypvaughan
Podcast: https://www.togetherindigital.com/podcast/

Learn more about Together Digital and consider joining the movement by visiting Home - Together Digital

Produced by Heartcast Media: http://www.heartcastmedia.com

Support the show

This episode features Sheryl Daija, founder and CEO of Bridge, a global trade organization transforming how marketing, media, and technology industries approach inclusion. Sheryl's journey began in apartheid-era South Africa, profoundly shaping her lifelong commitment to equality. She leads Bridge in turning inclusion from a buzzword into a strategic business driver, creating IMAX (Inclusive Marketing Advantage Index) - the first operating system enabling executives to measure inclusion maturity across their business to unlock trust, relevance, and competitive advantage.

Key Takeaways:

• From Moral to Business Imperative
• Building WITH Culture, Not FOR Culture
• Operationalizing Inclusion
• Inclusion as Competitive Advantage
• Everyone's Responsibility
• AI and Systemic Bias

Chapters:

• 00:00:00 - Introduction to Sheryl Daija
• 00:05:30 - From Apartheid to Activism
• 00:12:15 - The Business Case for Inclusion
• 00:18:45 - Uncomfortable Stretch and Real Progress
• 00:24:30 - Introducing IMAX Framework
• 00:32:10 - Building WITH Culture vs FOR Culture
• 00:41:20 - The Unpaid DEI Labor Problem
• 00:48:55 - What Keeps Leaders from Acting
• 00:56:40 - The Walmart Juneteenth Ice Cream Moment
• 01:04:15 - AI's Inclusion Crisis
• 01:10:30 - Hope and Action Moving Forward

Comparative Analysis:

What Works: Integrated Inclusion

• Embedding inclusion in product development from the start
• Measuring inclusion as a brand metric with clear KPIs
• Building diverse teams that represent communities you serve
• Tying inclusion efforts directly to business outcomes
• Applying the same rigor to inclusion as other business practices
• Making inclusion everyone's responsibility across all roles

What Doesn't Work: Performative Inclusion

• Surface-level diversity initiatives without structural change
• Focusing only on hiring percentages and diverse slates
• Treating inclusion as separate from core business strategy
• Relying on good intentions without behavioral change
• Asking underrepresented employees to lead DEI as unpaid labor
• Going silent on values during challenging political moments

Guest Info:

Sheryl Daija Founder & CEO of Bridge - Former Chief Strategy Officer at Mobile Marketing Association. Sheryl grew up in apartheid-era South Africa and is now based in San Diego, leading the transformation of how marketing, media, and technology industries approach inclusion through measurable business strategies.

LinkedIn: https://www.linkedin.com/in/sheryldaija/
Website: http://www.wearebridge.com/

Quotes:

"You treasure what you measure. Inclusion needs to become a brand metric, something that is measurable and tied to business outcomes."- Sheryl Daija

"Stretching beyond your comfort zone isn’t just about leadership—it’s about building a community where growth, courage, and connection empower everyone to make real change."- Amy Vaughan

Links & Resources from This Episode

We mention a few great events and resources during the conversation. There’s a free live event in NYC on Thursday, February 12th called The System for Inclusive Growth Roadshow, with more cities coming in 2026.

Register here: https://wearebridge.com/sig-roadshow

We also talk about:

BRIDGE26: https://wearebridge.com/bridge26
Project Forward: https://wearebridge.co

Support the show

When a young Christy Harst first announced she would one day replace Barbara Walters, her father laughed. Years later, that spark of determination would carry her through the competitive world of marketing, television, and eventually, voiceover—where she discovered just how few women were given the mic. Instead of waiting for an invitation, Christy decided to build her own door—and open it for others.

In this Power Lounge conversation, host Amy Vaughan, Chief Empowerment Officer of Together Digital, talks with Christy about how one moment of frustration became a movement. From realizing the imbalance in sports voiceover work to launching Building Doors VO, Christy shares how she turned awareness into advocacy and data into impact.

Amy and Christy explore what it takes for women—and the men who support them—to create real pathways in industries still dominated by old systems. They discuss the power of collective action, the influence of representation, and why inclusion isn’t charity—it’s good business.

This conversation is for anyone ready to push boundaries, elevate voices, and reimagine what opportunity sounds like.

Chapters:
00:00 – Introduction
00:10 – "Empowering Voices in Media"
06:10 – "Combining Sports Passion with Voiceover"
11:39 – Breaking Barriers for Women Everywhere
17:27 – "Using Privilege to Empower Change"
22:09 – "Power, Privilege, and Responsibility"
27:31 – Voice Bias Study Sponsorship
34:15 – "Breaking Barriers with Building Doors"
38:40 – Power of Collaboration
45:09 – "Ask for the No"
48:04 – "Evangelizing Through Data and Stories"
56:14 – "Connecting Communities and Networking"
59:44 – "She's Inspiring and Successful"
01:01:51 – Outro

Quotes:
"Life doesn’t just happen to you—it happens for you. When a door closes, build your own and leave it open for others."- Amy Vaughan

"Change begins when we stop waiting and start creating. Use your voice, stand together, and build doors wide enough for everyone."- Christy Harst

Key Takeaways:
Build Your Own Door—And Make Room for Others
The Power of Community—and Collective Action
Data with a Dose of Storytelling
Spot Bias, Create Change
Allyship in Action
Every Micro-Action Matters
Your Authentic Voice is Powerful
Representation Shapes Reality

Connect with the guest Christy Harst:

LinkedIn:https://www.linkedin.com/in/christyharst/
Website: https://www.buildingdoorsvo.com/

Connect with the host Amy Vaughan:
LinkedIn: http://linkedin.com/in/amypvaughan
Podcast:https://www.togetherindigital.com/podcast/

Learn more about Together Digital and consider joining the movement by visitingHome - Together Digital

Support the show

Welcome to The Power Lounge! In this episode, "Marriage, Marketing & Making It Work," Amy Vaughan engages with Rhea Allen, the driving force behind Pepper Shock Media and host of the highly acclaimed Marketing Expedition podcast.

For over two decades, Rhea and her husband Drew have achieved what many couples only dream of: running a thriving business while nurturing their family and marriage. Join Amy as she uncovers the authentic stories behind their success—how Rhea and Drew balance work and home life, manage the pressures of entrepreneurship, and sustain creativity without losing sight of themselves.

Discover practical strategies for juggling business and family, candid insights into the realities of partnership, and valuable advice for those on the entrepreneurial path—especially those blending love with business. Rhea also shares her unique approach to preventing burnout, the significance of clear communication, and the impact of community and mentorship on achieving real success.

Prepare for an insightful conversation filled with practical wisdom and inspiration for both your professional and personal journey.

Chapters:
00:00 - Introduction
00:10 - "Power Lounge: Empowerment & Insights"
06:03 - Harmony Through Balance and Compromise
08:57 - "Balancing Life Through Connection"
12:23 - Living by the Calendar
15:38 - Co-Regulation for Stress Relief
18:55 - Podcasting Success and Networking Insights
22:47 - "Women's Health, Community, Vulnerability"
26:58 - Processing Leadership Challenges Together
28:47 - "Smart, Supportive CFO Friend"
33:41 - "Planning Goals and Future Vision"
34:40 - "Future Plans for Growth"
38:24 - First Scotch Experience
43:31 - Video Production and Advertising Insights
45:57 - "Behind the Scenes Insights"
47:24 - Authenticity in Business and Life
48:40 - Outro

Quotes:
"Rest isn’t just a reward—it’s the fuel that allows us to show up, build, and thrive. Take the breaks you need, because that's what leads to your best work and your best life."- Amy Vaughan

"You can't go at this alone—lean on your people, ask questions, and pay it forward. The real secret to thriving is building your support system both in business and in life."- Rhea Allen

Key Takeaways:
Building Together: The Power of Partnership
Intentional Boundaries & Real-World Balance
Continuous Growth: Learning, Leaning, and Leadership
Embracing Rest and “Me Time”
Navigating Disagreements with Respect and Love
The Magic of Community & Giving Back
Podcasting as a Door Opener

Connect with the guest Rhea Allen:

LinkedIn: https://www.linkedin.com/in/peppershock/
Website: https://peppershock.com/

Connect with the host Amy Vaughan:
LinkedIn: http://linkedin.com/in/amypvaughan
Podcast: https://www.togetherindigital.com/podcast/

Learn more about Together Digital and consider joining the movement by visiting Home - Together Digital

Support the show

In this episode of the Together Digital Power Lounge, Amy Vaughan talks with Emmy-nominated producer and video marketing strategist Deborah Mitchell about the real power of showing up on video. Deborah breaks down why perfection holds women back, how authenticity builds trust, and what it takes to turn visibility into real influence and business growth.

She also opens up about balancing entrepreneurship with caregiving, and how that experience reshaped her leadership with more patience and clarity. From supporting women of color in claiming their digital space to creating video content that actually converts, Deborah offers practical, empowering strategies for anyone ready to be more visible.

Chapters:

00:10 – Welcome to the Power Lounge & Together Digital
01:26 – Meet Emmy-Nominated Producer Deborah Mitchell
02:29 – When Video Visibility Becomes Power
04:46 – Perfectionism, Bloopers, and Being Relatable on Camera
07:39 – Caregiving, Boundaries, and Grace-Filled Leadership
11:13 – Bringing Caregiving into Your Brand Story (Without Oversharing)
13:06 – Women of Color, Layoffs, and Building Your Own Stage Online
20:04 – Client Case Study: A Podcast that Hit 1 Million Downloads
22:47 – Using AI Without Losing Your Voice and Humanity
28:03 – Small, Brave Steps Toward Showing Up More Authentically
30:26 – Batching, Meta Glasses, and Time-Saving Video Routines
34:44 – Q&A: Being Off-Camera with POV & Voiceover Video
41:03 – Q&A: Being the Face of a Brand You Don’t Own
46:05 – Final Takeaways, Where to Find Deborah, and Join Together Digital

Quotes:

“Showing up on video isn’t just about being seen — it’s about claiming your space and sharing your expertise with intention.” - Amy Vaughan

“You don’t need to be perfect on camera. In fact, your imperfections are what make you human — and that’s what truly connects with people.” - Deborah Mitchell

Key Takeaways:

Imperfection makes you relatable — not less professional.
Caregiving teaches boundaries, grace, and empathy.
Women of color can build their own digital stage.
Batch content to save time and stay consistent.
Use AI for support, but keep your human voice.
Authenticity always outperforms polish.
Asking for help is a strength, not a weakness.

Connect with the guest Deborah Mitchell:

Guest LinkedIn: https://www.linkedin.com/in/deborahjmitchell/

Guest Website:https://www.deborahmitchellmediaassociates.com/

Popl Link (for all ways to digitally connect with Debbie): https://popl.co/card/DsfBm0DJ/2

Episode Feedback Survey Link: https://talk.ac/deborahjmitchell?code=TDPL

Mailing List Link: https://lp.constantcontactpages.com/sl/lPfcUAl/DMMAVideoVisibility

Sign Up For Deborah Mitchell Media Associates webinar series on Video Visibility- https://docs.google.com/forms/d/e/1FAIpQLSdxrMnHiPGcMa8Fk8oQDnnOM20QjVZHoAPvkBU4piL-K84ctA/viewform

Connect with the host Amy Vaughan:
LinkedIn: http://linkedin.com/in/amypvaughan
Podcast:Power Lounge Podcast - Together Digital

Learn more about Together Digital and consider joining the movement by visiting Home - Together Digital

Support the show

In this week’s Power Lounge, host Amy Vaughan welcomes Dr. Mara Einstein, an internationally recognized authority on deceptive marketing and author of Hoodwinked: How Marketers Use the Same Tactics as Cults. A former TV and advertising executive turned academic and media ethicist, Dr. Einstein pulls back the curtain on the dark psychology behind consumer manipulation. Together, she and Amy dive into the question: When does persuasion cross the line into indoctrination? Listeners are invited to examine the uncomfortable parallels between cult behavior and brand loyalty—and to confront just how easily marketing can tap into our fears, anxieties, and identities.

Drawing from her research and insights featured in the Emmy-winning Netflix documentary Buy Now: The Shopping Conspiracy, Dr. Einstein explains how modern marketing operates within what she calls the “anxiety economy.” From endless doom-scrolling to influencer-driven consumerism, she reveals how technology and advertising combine to keep us hooked, anxious, and buying. The conversation unpacks the continuum between brand fandom and fanaticism, using examples from Apple to Weight Watchers to show how manipulation thrives when emotional needs meet persuasive design.

But this isn’t a hopeless picture—Dr. Einstein also offers guidance for marketers and consumers alike. She challenges professionals to embrace ethics without sacrificing creativity and encourages all of us to become more conscious of how we engage with brands. By replacing reflexive scrolling with mindful consumption and by choosing community over cultish loyalty, listeners can reclaim agency in an economy built on influence. This episode is a must-hear for anyone who wants to understand—and resist—the subtle ways marketing shapes our thoughts, habits, and values.

Chapters:
00:00 – Intro & Welcome

00:50 – Meet Dr. Mara Einstein

02:10 – Why Talk About Cults and Marketing?

03:30 – How the Book “Hoodwinked” Began

05:10 – The Cult–Marketing Continuum

06:45 – From Attention Economy to Anxiety Economy

08:50 – How Anxiety Fuels Overconsumption

10:25 – “Buy Now” and Viewer Reactions

12:30 – Black Friday and the “Economic Blackout”

14:10 – Conscious Consumption in a Digital World

16:00 – The Line Between Persuasion and Manipulation

17:30 – The Genius and Ethics of Duolingo’s Campaigns

18:45 – When Brand Community Becomes Brand Cult

20:15 – Weight Watchers: A Case Study in Cult Tactics

27:00 – The Role of Social Media in Modern Tribalism

31:30 – Identity and the Brands We Choose

37:00 – Ethical Marketing and Real Community

41:10 – The Danger of Making It Hard to Leave

44:30 – How AI and Bots Change the Deception Game

50:00 – Building Awareness and Resilience

53:00 – Closing Thoughts & Where to Find Dr. Einstein

Quotes:

“We don’t live in an attention economy — we live in an anxiety economy. The entire system is built to keep us just uncomfortable enough that buying something feels like relief.” - Mara Einstein

“It’s funny — we call it doom scrolling, and yet we treat it like self-care. The truth is, it’s winding us up, not calming us down.” - Amy Vaughan

Key Takeaways:

• Anxiety, not attention, drives modern marketing.
• Persuasion turns toxic when it exploits fear.
• Brand loyalty can slide into cult behavior.
• Algorithms feed anxiety for engagement.
• We shop to soothe stress, not need.
• Ethical marketing connects, not controls.
• AI blurs truth and manipulation.
• Brands now shape personal identity.
• Awareness breaks the consumer cycle.
• Conscious choices beat compulsive clicks.

Connect with Dr. Ma

Support the show

In this week’s episode of The Power Lounge, host Amy Vaughan welcomes Ilise Benun, acclaimed business coach, author, and founder of Marketing-Mentor.com, for a candid conversation about money, mindset, and marketing for creative professionals. Together they explore why so many talented freelancers and solopreneurs fall into the exhausting cycle of undercharging and overdelivering, and what it truly takes to build a business that reflects both your skill and your value.

Ilise shares decades of wisdom on how to reframe pricing from a matter of self-worth to one of clear strategy and confident communication. She offers practical advice on having better money conversations, identifying ideal clients, and setting prices that feel fair to both sides. The discussion is packed with insight, from her signature “$500, $5,000, or $50,000” approach to budget talks, to the mindset shifts needed to escape desperation pricing and cultivate lasting client relationships.

Amy and Ilise also dig into the art of consistent marketing, emphasizing that real success comes from showing up regularly and authentically. They discuss the power of simplicity, how to market yourself without making it about you, and why even small, steady efforts can transform your business over time. Whether you’re a creative struggling to charge what you’re worth or a seasoned professional ready to attract higher-value clients, this episode will challenge how you think about money and remind you that confidence, clarity, and communication are your strongest assets.

Chapters:
00:00 – Introduction & Welcome

00:29 – Meet Ilise Benun: Guest Introduction

01:22 – Ilise’s Background & Podcast

01:49 – Episode Overview: Pricing, Mindset, and Marketing

02:28 – The “Spooky” Topic: Money

03:53 – Why Creative Professionals Undervalue Their Work

05:21 – The Power of Mindset in Pricing

06:02 – Pricing Problems Need Marketing Solutions

07:24 – Attracting the Right Clients & Using AI

10:10 – Real-World Pricing Stories

11:08 – The Importance of the Money Conversation

12:31 – Mindset Shifts for Discussing Budgets

13:44 – Avoiding Desperation Pricing

15:10 – Transparency and Building Client Partnerships

16:16 – Value-Based vs. Hourly Pricing

17:32 – Common Marketing Mistakes

19:58 – The Simplicity of Effective Marketing

21:30 – Raising Rates & Upgrading Clients

24:28 – Marketing Yourself vs. Marketing a Product

27:30 – Power Round & Final Advice

Quotes:
“There’s this people-pleasing thing we tend to do, especially as women, and it gets all tied up in our so-called self-worth — which doesn’t really belong in business. You have to take yourself out of it and look at your pricing objectively. Like I always say, ‘Like me a little less and pay me a little more.’” - Ilise Benun

“Awareness is the key. Listen to that internal voice, notice the tone, and remember — just because you think it doesn’t make it true. But if you believe in it long enough, you can think it into being true.” - Amy Vaughan

Key Takeaways:

• Pricing isn’t about self-worth — it’s about strategy.
• Mindset is built on your inner dialogue.
• Marketing solves pricing problems.
• Have the money conversation early.
• Stop people-pleasing your way into poverty.
• Price communicates value. Low rates often repel serious clients.
• Consistency beats complexity. Small marketing actions build stronger pipelines.
• Raise rates through conversation, not confrontation.
• Let go to level up. You can’t grow while holding onto every client.
• Marketing isn’t about you — it’s about them. The best promotion focuses on solving your clients’ problems, not brag

Support the show

Welcome to The Power Lounge! This week, we explore the transformative potential of storytelling in “Stories That Sell: Attract and Convert—Your Story into Profits.” Join host Amy Vaughan as she engages with Monica Miller, an accomplished author, content coach, and international speaker.

Monica shares her unique storytelling framework, emphasizing the essential “three KNOWs” that can turn your personal narratives into effective sales strategies. Her mission is clear: to empower you to transition from being overlooked to unforgettable by harnessing the power of your story.

This conversation is invaluable for marketers, podcasters, content creators, and business owners alike. Monica explains the significance of vulnerability and the importance of everyday shifts, illustrating that small changes can be just as impactful as grand transformations. By mastering the art of storytelling, you’ll learn how to build trust, captivate your audience, and drive conversions.

Prepare for practical strategies, insightful discussions, and inspiring stories that reveal how to unite your personal experiences with professional goals. Discover how your story can become your greatest asset in achieving business growth and making a lasting impression.

Chapters:
00:00 - Introduction

00:10 - "Powerful Stories, Business Success"

04:44 - "Storytelling Beats AI Connections"

09:25 - "Using Hooks in Storytelling"

12:14 - "Embrace Vulnerability to Connect"

15:52 - Sharing Stories with Authenticity

17:44 - "Finding Your Storytelling Boundaries"

22:58 - Bravery Follows Vulnerable Storytelling

25:43 - Balanced Marketing: Logic and Emotion

29:28 - "Storytelling and Its Essence"

31:35 - "Manifesting Through Mindset Shift"

34:17 - "Small Moments Spark Big Change"

39:53 - "Authenticity vs. AI Influencers"

42:59 - Redefining Boundaries Together

45:36 - "Building Community Through Storytelling"

49:50 - "Mindset Shift Takes Time"

52:45 - "Men, Vulnerability, and Growth"

55:07 - Speaker Benefits & Accountability Offer

57:12 - "Join Together Digital Community"

58:26 - Outro

Quotes:
"Big change starts with small stories. Real transformation begins when we share the moments that matter most."- Monica Miller

"Being real gives others permission to do the same. True growth and connection start with sharing our everyday stories."- Amy Vaughan

Key Takeaways:
Stories Build Bridges to Business Success
Monica’s Three-Step Storytelling Framework
Know the Three NOs: KNOW Your Audience, Struggles, and Solutions
Vulnerability is Strength, Not Weakness
Micro-Shifts Matter: No Dramatic Transformation Needed
Balance Emotion with Strategy
Storytelling is Universal—But Adapt to Each Platform
Practice, Practice, Practice

Connect with Monica Miller:
LinkedIn: https://www.linkedin.com/in/monicamiller17/
Website:https://www.monicawrites.com/

Connect with the host Amy Vaughan:
LinkedIn: http://linkedin.com/in/amypvaughan
Podcast:Power Lounge Podcast - Together Digital

Learn more about Together Digital and consider joining the movement by visiting Home - Together Digital

Support the show