Most women in digital can do the work. The harder part is explaining it in a way that actually lands — with the right clients, in the right rooms, at the right price.

That's the problem host Amy Vaughan tackles in this week's episode of The Power Lounge with guest Orly Zeewy, author and self-described "facilitator of light bulb moments." Orly has spent years helping women entrepreneurs cut through the noise of their own messaging — not by adding more to it, but by stripping it down to what clients actually need to hear.

In this conversation, they get into why so many women default to underselling themselves, how to identify your zone of genius and communicate it with confidence, and what a LinkedIn profile needs to do in the 7 seconds before someone decides to keep scrolling. Orly also speaks frankly about pricing — why women consistently undercharge, how brain science plays into it, and what it costs the women who come after you when you do.

If your messaging feels scattered, your LinkedIn feels like everyone else's, or you're not charging what your work is worth, this episode gives you a clear place to start.

Chapters:
00:00 - Introduction
00:10 - "Clarifying Your Digital Brand"
06:40 - Defining Your Zone of Genius
08:53 - Zone of Genius vs Competency
12:12 - LinkedIn Profile Mistakes
17:20 - "Crafting a Targeted LinkedIn Pitch"
19:46 - "Discovering Your True Gift"
24:47 - LinkedIn Strategy for Transitioning Careers
27:05 - "Women, Money, and Mindset"
31:48 - Confidently Owning Your Worth
32:34 - Educate Clients for Better Value
37:48 - "Power Pose and Perception"
42:03 - "Targeting Startups for Team Success"
43:27 - Masterclass: Luxury Language for Women
46:37 - "Ask, Give, Grow Philosophy"
48:59 - "Join Together Digital Community"
49:20 - Outro

Quotes:
Amy Vaughan:
"We have to fall in love with the problems we're trying to solve, not just the solutions. When you show up to help and uplift, your brilliance becomes impossible to ignore."

Orly Zeewy:
“Messaging is simply sharing the real value you bring and the problems you solve. If it’s true, it isn’t bragging.”

Key Takeaways:
Messaging Is a Mindset—Not a Megaphone
Zone of Genius > Zone of Competency
First Impressions on LinkedIn Matter
Transformation, Not Explanation
Don’t Go It Alone—Ask for Outside Perspective
Raise the Bar—And Your Prices
Community & Coaching Change Everything
Embrace the “Why Not Me?

Connect with the guest Orly Zeewy:
LinkedIn: https://www.linkedin.com/in/orlyzeewy/
Website: https://zeewybrands.com/elevate-your-brand/
Purchase Orly’s book: https://bit.ly/readylaunchbrand%20

The Clarity Hour:

This is a monthly event by Orly Zeewy. If you're feeling fuzzy about your messaging and want to learn how to get clear, here's the link to register: https://us02web.zoom.us/meeting/register/_PFctwRZRN6MK24ttI28rg#/registration

Connect with the host Amy Vaughan:
LinkedIn: http://linkedin.com/in/amypvaughan
Podcast: https://www.togetherindigital.com/podcast/

Learn more about Together Digital and consider joining the movement by visiting Home - Together Digital

Produced by Heartcast Media: http://www.heartcastmedia.com

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This episode features Sheryl Daija, founder and CEO of Bridge, a global trade organization transforming how marketing, media, and technology industries approach inclusion. Sheryl's journey began in apartheid-era South Africa, profoundly shaping her lifelong commitment to equality. She leads Bridge in turning inclusion from a buzzword into a strategic business driver, creating IMAX (Inclusive Marketing Advantage Index) - the first operating system enabling executives to measure inclusion maturity across their business to unlock trust, relevance, and competitive advantage.

Key Takeaways:

• From Moral to Business Imperative
• Building WITH Culture, Not FOR Culture
• Operationalizing Inclusion
• Inclusion as Competitive Advantage
• Everyone's Responsibility
• AI and Systemic Bias

Chapters:

• 00:00:00 - Introduction to Sheryl Daija
• 00:05:30 - From Apartheid to Activism
• 00:12:15 - The Business Case for Inclusion
• 00:18:45 - Uncomfortable Stretch and Real Progress
• 00:24:30 - Introducing IMAX Framework
• 00:32:10 - Building WITH Culture vs FOR Culture
• 00:41:20 - The Unpaid DEI Labor Problem
• 00:48:55 - What Keeps Leaders from Acting
• 00:56:40 - The Walmart Juneteenth Ice Cream Moment
• 01:04:15 - AI's Inclusion Crisis
• 01:10:30 - Hope and Action Moving Forward

Comparative Analysis:

What Works: Integrated Inclusion

• Embedding inclusion in product development from the start
• Measuring inclusion as a brand metric with clear KPIs
• Building diverse teams that represent communities you serve
• Tying inclusion efforts directly to business outcomes
• Applying the same rigor to inclusion as other business practices
• Making inclusion everyone's responsibility across all roles

What Doesn't Work: Performative Inclusion

• Surface-level diversity initiatives without structural change
• Focusing only on hiring percentages and diverse slates
• Treating inclusion as separate from core business strategy
• Relying on good intentions without behavioral change
• Asking underrepresented employees to lead DEI as unpaid labor
• Going silent on values during challenging political moments

Guest Info:

Sheryl Daija Founder & CEO of Bridge - Former Chief Strategy Officer at Mobile Marketing Association. Sheryl grew up in apartheid-era South Africa and is now based in San Diego, leading the transformation of how marketing, media, and technology industries approach inclusion through measurable business strategies.

LinkedIn: https://www.linkedin.com/in/sheryldaija/
Website: http://www.wearebridge.com/

Quotes:

"You treasure what you measure. Inclusion needs to become a brand metric, something that is measurable and tied to business outcomes."- Sheryl Daija

"Stretching beyond your comfort zone isn’t just about leadership—it’s about building a community where growth, courage, and connection empower everyone to make real change."- Amy Vaughan

Links & Resources from This Episode

We mention a few great events and resources during the conversation. There’s a free live event in NYC on Thursday, February 12th called The System for Inclusive Growth Roadshow, with more cities coming in 2026.

Register here: https://wearebridge.com/sig-roadshow

We also talk about:

BRIDGE26: https://wearebridge.com/bridge26
Project Forward: https://wearebridge.co

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When a young Christy Harst first announced she would one day replace Barbara Walters, her father laughed. Years later, that spark of determination would carry her through the competitive world of marketing, television, and eventually, voiceover—where she discovered just how few women were given the mic. Instead of waiting for an invitation, Christy decided to build her own door—and open it for others.

In this Power Lounge conversation, host Amy Vaughan, Chief Empowerment Officer of Together Digital, talks with Christy about how one moment of frustration became a movement. From realizing the imbalance in sports voiceover work to launching Building Doors VO, Christy shares how she turned awareness into advocacy and data into impact.

Amy and Christy explore what it takes for women—and the men who support them—to create real pathways in industries still dominated by old systems. They discuss the power of collective action, the influence of representation, and why inclusion isn’t charity—it’s good business.

This conversation is for anyone ready to push boundaries, elevate voices, and reimagine what opportunity sounds like.

Chapters:
00:00 – Introduction
00:10 – "Empowering Voices in Media"
06:10 – "Combining Sports Passion with Voiceover"
11:39 – Breaking Barriers for Women Everywhere
17:27 – "Using Privilege to Empower Change"
22:09 – "Power, Privilege, and Responsibility"
27:31 – Voice Bias Study Sponsorship
34:15 – "Breaking Barriers with Building Doors"
38:40 – Power of Collaboration
45:09 – "Ask for the No"
48:04 – "Evangelizing Through Data and Stories"
56:14 – "Connecting Communities and Networking"
59:44 – "She's Inspiring and Successful"
01:01:51 – Outro

Quotes:
"Life doesn’t just happen to you—it happens for you. When a door closes, build your own and leave it open for others."- Amy Vaughan

"Change begins when we stop waiting and start creating. Use your voice, stand together, and build doors wide enough for everyone."- Christy Harst

Key Takeaways:
Build Your Own Door—And Make Room for Others
The Power of Community—and Collective Action
Data with a Dose of Storytelling
Spot Bias, Create Change
Allyship in Action
Every Micro-Action Matters
Your Authentic Voice is Powerful
Representation Shapes Reality

Connect with the guest Christy Harst:

LinkedIn:https://www.linkedin.com/in/christyharst/
Website: https://www.buildingdoorsvo.com/

Connect with the host Amy Vaughan:
LinkedIn: http://linkedin.com/in/amypvaughan
Podcast:https://www.togetherindigital.com/podcast/

Learn more about Together Digital and consider joining the movement by visitingHome - Together Digital

Support the show