In this episode of the Thrive More Podcast before the show goes on hiatus, Roger distills key lessons from 159 episodes and shares eight crucial takeaways for anyone thinking about starting or buying a business. He begins by debunking the myth that entrepreneurship equals freedom, highlighting that it actually means having options gained through hard work.

Roger then emphasizes the critical nature of sales in any business and discusses the importance of shifting one's identity from a struggling business owner to a successful one. The next key point involves acquiring customers profitably from the first purchase to ensure business growth. Roger also stresses the need to set strategic pricing that reflects the value provided to customers. He outlines a simplified business process focusing on lead generation, nurturing, and conversion. In terms of marketing, he underscores the necessity of continuous investment in brand awareness.

Finally, Roger wraps up by discussing the importance of building a self-sustaining business with robust systems and processes, ensuring that the business can operate independently of its founder. Listeners are encouraged to apply these insights to avoid common pitfalls, save time and money, and ultimately achieve greater business success.

Topics Include:

• The Reality of Entrepreneurship
• The Power of Identity in Business
• Acquiring Customers Profitably
• The Importance of Pricing Strategy
• Building a Self-Sustaining Business

Let's Get Social: Connect with Roger and ThriveMore Brands

Check Out Roger's Book: An Insider's Guide to Business: Secrets From an Entrepreneur's Playbook

Visit Us: ThriveMore Brands Website

Check Out Our Sponsor:

RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you're looking to transform lives in your community, visit Rockbox Fitness for more information!

ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers.

Produced By: Social Chameleon

This week, Roger sits down with Seaton Sheldon, a thriving young entrepreneur based in Bowling Green, Kentucky. Seaton recounts his journey of growing up in an entrepreneurial family and how his father's wisdom shaped his career path. He delves into the challenges and triumphs of opening his two businesses—RockBox Fitness and SWET Studio, a recovery, sauna, and cold plunge studio.

Seaton also discusses the grind of starting a business, the importance of relationship-building, and the key lessons he's learned along the way. Roger and Seaton explore his passion for holistic wellness, his transition from collegiate baseball to entrepreneurship, and the deep-rooted values of family and faith that guide his approach to life and work. Throughout the conversation, Seaton offers practical advice for aspiring entrepreneurs, sharing insights on team building, leadership, and the realities of running two growing businesses. His story is an inspiring example of how passion, discipline, and perseverance can lead to lasting success.

Topics Include:

• Seaton's Transition from Baseball to Business
• The Challenges & Realities of Running a Business
• Seaton's Tips on Building a Strong Team
• Balancing Passion and Mental Health
• The 3 Pillars of Faith, Family, and Fitness

Seaton's Book Recommendations:

The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life

Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen

Connect with Seaton:

RockBox Fitness Bowling Green

SWET Studios

LinkedIn

Instagram

Facebook

Let's Get Social: Connect with Roger and ThriveMore Brands

Check Out Roger's Book: An Insider's Guide to Business: Secrets From an Entrepreneur's Playbook

Visit Us: ThriveMore Brands Website

Check Out Our Sponsor:

RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you're looking to transform lives in your community, visit Rockbox Fitness for more information!

ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers.

Produced By: Social Chameleon

This week, Roger welcomes Dr. Lloyd Glauberman, a clinical psychologist with more than 40 years of experience in behavioral psychology, mindset, and emotional health. Lloyd explores the profound impact mindset has on happiness, purpose, and long-term fulfillment. Drawing from decades of research and his groundbreaking Hypno-Peripheral Processing (HPP) method, he also highlights the critical role of sleep in maintaining both cognitive function and physical vitality.

The conversation delves into the challenges of habit change, the negative effects of poor sleep and social media on mental health, and how Lloyd's Lifestyle Intelligence App (LQ) app uses cutting-edge psychology and AI to help people build healthier routines. The episode concludes with Lloyd's insights on how AI may transform the future of therapy and his distinctive perspective on leadership, resilience, and societal growth.

Topics Include:

• The Birth of Hypno-Peripheral Processing (HPP)
• The Power of Sleep and Its Impact on Health
• Introduction to the LQ App and Its Benefits
• The Impact of Shame and Steps to Overcome It
• Advice for Habit Change and Improving Mindset

Connect with Lloyd:

Lifestyle Intelligence App

LinkedIn

Books

Email: HPPCDS@gmail.com

Let's Get Social: Connect with Roger and ThriveMore Brands

Check Out Roger's Book: An Insider's Guide to Business: Secrets From an Entrepreneur's Playbook

Visit Us: ThriveMore Brands Website

Check Out Our Sponsor:

RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you're looking to transform lives in your community, visit Rockbox Fitness for more information!

ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers.

Produced By: Social Chameleon

In this episode, Roger sits down with Ryan Chaw, the founder of Newbie Real Estate Investing. Ryan completely redefined his life by leaving his job as a pharmacist and diving headfirst into real estate. By age 28, Ryan had become a millionaire, and just three years later, he retired from his day job — all through a niche strategy focused on student housing investments.

Ryan opens up about his early influences, including lessons from his grandfather's investment success, and how he applied those principles to create long-term wealth. He walks listeners through the pivotal moment when he realized his career in pharmacy wasn't aligned with his goals, and how that clarity led him to start purchasing single-family homes and transforming them into multi-bedroom student rentals.

Listeners will gain a front-row seat to Ryan's real-world experiences — the wins, the setbacks, and the tough lessons learned from properties that didn't go as planned. He discusses the hidden challenges of older homes, why sewage line inspections became a non-negotiable, and how mastering the details of property management helped him protect his investments and maximize returns.

Topics Include:

• Unpacking the Student Housing Model
• Ryan's Lessons Learned in Real Estate
• First Steps to Start Real Estate Investing
• Ryan's Tips on Smart Financing Moves
• Practical Advice on Managing Tenants

Ryan's Book Recommendation:

The Road Less Stupid

Connect with Ryan and Newbie Real Estate Investing:

Website

LinkedIn

Instagram

Facebook

YoutTube

Let's Get Social: Connect with Roger and ThriveMore Brands

Check Out Roger's Book: An Insider's Guide to Business: Secrets From an Entrepreneur's Playbook

Visit Us: ThriveMore Brands Website

Check Out Our Sponsor:
RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you're looking to transform lives in your community, visit Rockbox Fitness for more information!

ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers.

Produced By: Social Chameleon

In this episode, Roger welcomes back Mike Arce, founder of Loud Rumor and author of the new book The Standard Is You. They begin by exploring the nuances between stress and pressure, while categorizing team members as tigers, horses, or dogs—and explaining how to manage each type effectively.

Mike shares his personal journey and what inspired him to write his book, which is aimed primarily at employees to give them a deeper understanding of business dynamics. The conversation covers thought-provoking topics such as the importance of fair versus equal treatment in the workplace, the benefits of practicing wisdom over intelligence, and the value of intentionally examining your own thinking.

They also discuss the power of creating compartments in life to enhance productivity and personal satisfaction. Packed with actionable insights, engaging stories, and practical strategies, this episode offers listeners tools to develop an ownership mindset and achieve success both professionally and personally.

Topics Include:

• Leadership Insights from Mike's New Book
• Distinguishing Between Pressure and Stress
• Practicing Wisdom Over Intelligence
• The Importance of Responsibility
• The Rewarding Challenge of Stillness

Mike's Book Recommendations:

The 40 Hour Work YEAR

Sapiens: A Brief History of Humankind

FEARVANA: The Revolutionary Science of How to Turn Fear into Health, Wealth, and Happiness

Connect with Mike:

Linktree

Book

Let's Get Social: Connect with Roger and ThriveMore Brands

Check Out Roger's Book: An Insider's Guide to Business: Secrets From an Entrepreneur's Playbook

Visit Us: ThriveMore Brands Website

Check Out Our Sponsor:

RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you're looking to transform lives in your community, visit Rockbox Fitness for more information!

ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers.

Produced By: Social Chameleon

In this episode, Roger speaks with Adam Jackson, the CEO and founder of Braintrust, an AI-driven recruiting platform. Together, they explore the transformative impact of AI on hiring, along with real-world applications of AI, blockchain, and decentralized funding in modern business.

Adam explains how Braintrust (AIR), the world's first end-to-end AI recruiting platform, streamlines the recruitment process for Fortune 1000 companies by screening candidates and conducting initial interviews. He also shares his journey as a serial entrepreneur, reflecting on past ventures—including a telemedicine company launched with Dr. Phil McGraw—that shaped his innovative approach to business.

Looking ahead, Adam outlines his vision for the future of AI in staffing, emphasizing the importance of speed, adaptability, and new funding models such as tokens instead of equity. With practical advice for entrepreneurs and insights into how AI is reshaping industries, this episode delivers both inspiration and actionable strategies for anyone navigating the intersection of technology and business.

Topics Include:

• How Braintrust is Revolutionizing Recruitment
• Telemedicine and the COVID-19 Impact
• Adam's Advice for Small Business Owners
• Key Traits of Successful Founders
• Challenges and Lessons in Blockchain

Adam's Book Recommendations:

Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist

Titan: The Life of John D. Rockefeller, Sr.

Elon Musk by Walter Isaacson

Connect with Adam & Braintrust:

Website

LinkedIn

YouTube

Instagram

Let's Get Social: Connect with Roger and ThriveMore Brands

Check Out Roger's Book: An Insider's Guide to Business: Secrets From an Entrepreneur's Playbook

Visit Us: ThriveMore Brands Website

Check Out Our Sponsor:

RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you're looking to transform lives in your community, visit Rockbox Fitness for more information!

ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers.

Produced By: Social Chameleon

This week, Roger sits down with Brian McAnulty, founder of Heights Platform, an AI-driven online course creation and community-building software. Brian shares his journey from graphic designer to tech entrepreneur, highlighting how AI can be a powerful ally for creative professionals such as designers, musicians, and actors. Together, they explore how AI can streamline repetitive tasks and enhance personalization while still preserving artistic authenticity.

The conversation also covers the importance of giving AI proper context, using it as a creative multiplier, and protecting distinctive business processes to stay competitive. Brian explains how Heights Platform empowers creators to harness AI for content generation and community management, making it easier to scale their work without losing the human touch.

Throughout the episode, Brian reflects on the broader implications of AI in both business and the creative world. He emphasizes the risks of overreliance on technology, the need to maintain unique processes, and offers practical advice for aspiring creators who want to integrate AI into their own ventures. The result is a balanced discussion that blends optimism with caution, offering listeners both inspiration and actionable insights.

Topics Include:

• Leveraging AI for Small Businesses
• AI's Impact on Branding and Customer Experience
• The Power of AI for Individual Creators
• The Challenges of Being an Entrepreneur
• How Heights Platform Empowers Creators

Bryan's Book Recommendations:

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich

Connect with Bryan:

LinkedIn

Heights Platform

Podcast

LatchLoop

Let's Get Social: Connect with Roger and ThriveMore Brands

Check Out Roger's Book: An Insider's Guide to Business: Secrets From an Entrepreneur's Playbook

Visit Us: ThriveMore Brands Website

Check Out Our Sponsor:

RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you're looking to transform lives in your community, visit Rockbox Fitness for more information!

ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers.

Produced By: Social Chameleon

This week, Roger sits down with Rich Chou, a 20-year veteran of the combat sports industry who has held pivotal roles at legendary mixed martial arts promotions EliteXC, Strikeforce, and Bellator. Rich traces his path from his early days in Hawaii and Guam through the underground beginnings of MMA, ultimately rising to become a key matchmaker and executive helping shape the sport's evolution on national television.

He shares the art and challenges of matchmaking, the business dynamics behind major fight promotions, and the importance of crafting compelling narratives for both athletes and fans. Rich also reflects on lessons learned from industry leaders and highlights the unique culture of the fight business, emphasizing the values of patience, passion, and adaptability.

The conversation closes with Rich's current work at MMA.Inc., a tech-driven company focused on expanding combat sports participation at every level. He offers insights into the future of MMA, the role of technology in connecting communities, and his personal philosophies on leadership, loyalty, and making a positive impact.

Topics Include:

• Rich's Experiences with Rumble on the Rock
• The Rise and Fall of EliteXC
• Rich's Transition to Strikeforce
• Memorable Fights and Events
• Exploring the Mission of MMA.Inc

Rich's Book Recommendations:

Freakonomics

The Art of War

Connect with Rich:

MMA.Inc

LinkedIn

Instagram

Let's Get Social: Connect with Roger and ThriveMore Brands

Check Out Roger's Book: An Insider's Guide to Business: Secrets From an Entrepreneur's Playbook

Visit Us: ThriveMore Brands Website

Check Out Our Sponsor:

RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you're looking to transform lives in your community, visit Rockbox Fitness for more information!

ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers.

Produced By: Social Chameleon