Ever wonder how that toy made in China—or that bag of chips at your local store—actually makes its way into your hands? Behind every product is the complex, high-stakes world of the global supply chain.

In this episode, Roger sits down with Kerim Kfuri, President & CEO of The Atlas Network, the host of The Supply and Demand Show, and bestselling author of Supply Chain Ups and Downs. Kerim has guided companies of all sizes through major crises, from COVID-era shipping shutdowns to today’s tariff challenges. Together, they unpack the hidden mechanics of how products move from idea to prototype, through manufacturing, quality control, shipping, customs, and distribution—where even one missed detail can unravel an entire business model.

Kerim also sheds light on the misunderstood aspects of supply chain management, the role of AI in transforming logistics, and the costly mistakes entrepreneurs must avoid as they scale. Whether you’re building a product-based business or simply wondering why your Amazon package sometimes takes weeks instead of days, this episode is packed with practical insights into the systems that power our everyday lives.

Topics Include:

• From Factory Floor to Front Door: The Journey of Every Product
• Navigating Risks: Tariffs, Pandemics, and Global Disruptions
• Guarding Against Theft and Counterfeiting in Supply Chains
• How AI is Reshaping Sourcing, Prototyping, and Logistics
• Entrepreneurial Lessons: Balancing Details with Big-Picture Strategy

Connect with Kerim:

Website

Book

The Atlas Network

The Supply and Demand Show

LinkedIn

Instagram

YouTube

Facebook

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RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit Rockbox Fitness for more information!

ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers.

Produced By: Social Chameleon

This week, Roger sits down with Gregory Vetter—a founder, investor, entrepreneur, podcaster, and author of Undressed—to share the rise and fall of Tessemae’s, his trailblazing salad dressing company that grew from kitchen experiments to shelves nationwide. Greg recalls the scrappy early days as “salad dressing gypsies” working in borrowed kitchens, and how grassroots demo strategies and partnerships with college athletes fueled explosive growth. He opens up about raising capital, navigating tricky investor relationships, and why corporate executives often struggle in the startup world.

Greg also shares field-guide lessons such as starting each day ready to win, stepping onto the dance floor, and remembering that fear is a liar. Beyond business, he reflects on what true success means—emphasizing that health, soul, time, and family are the ultimate measures of wealth. Packed with hard-earned lessons on resilience, balance, and staying grounded, this episode is a must-listen for entrepreneurs determined to build both their business and their life on solid foundations.

Topics Include:

• From Kitchen to Collapse: The Rise and Fall of Tessemae’s
• Scrappy Growth: “Salad Dressing Gypsies” and Creative Demo Strategies
• Field Guide Wisdom: Start Strong, Step In, Fear Is a Liar
• Raising Capital: Investor Pitfalls and Corporate Misfits in Startups
• True Wealth: Health, Soul, Time, Family—and Facing What You Ignore

Gregory’s Book Recommendations:

Man’s Search for Meaning

Connect with Gregory:

Website

Book

Podcast

YouTube

LinkedIn

Instagram

Let's Get Social: Connect with Roger and ThriveMore Brands

Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook

Visit Us: ThriveMore Brands Website

Check Out Our Sponsor:

RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit Rockbox Fitness for more information!

ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers.

Produced By: Social Chameleon

This week, Roger welcomes Kyle McDowell, a former Fortune 10 executive turned inspirational speaker, leadership coach, and bestselling author of Begin With We. In this engaging conversation, Kyle shares his journey from corporate America to developing a leadership philosophy rooted in humanity and empathy. He reflects on the pivotal moment that inspired his “10 We’s,” a set of guiding principles designed to build stronger workplace cultures and elevate leadership effectiveness.

The episode is packed with insights on transforming leadership styles, the power of empathy and communication, and the critical importance of cultivating cultures of excellence. Kyle also offers advice for those feeling stuck in corporate roles, discussing the tough choices they face and how to navigate them. With compelling stories, actionable strategies, and real-world examples, this episode serves as a practical guide for anyone looking to strengthen their leadership skills and foster healthier, more impactful organizations.

Topics Include:

• Kyle's Background and Philosophy

• Advice for Unhappy Corporate Employee

• Unpacking and Understanding the '10 We's'

• Misconceptions in Team Building

• Empathy and Communication in Leadership

Kyle’s Book Recommendations:

The Power of Now: A Guide to Spiritual Enlightenment

The Alchemist

Meditations

Connect with Kyle:

Website

Book

YouTube

LinkedIn

Instagram

TikTok

Let's Get Social: Connect with Roger and ThriveMore Brands

Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook

Visit Us: ThriveMore Brands Website

Check Out Our Sponsor:

RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit Rockbox Fitness for more information!

ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers.

Produced By: Social Chameleon