Trading Cards to Facebook Fame: How One Collector Built a Digital Empire

Join Phil and Kenny as they dive deep into the fascinating world of modern card collecting with special guest Anthony from Red Light Sports. What started as a COVID hobby digging through childhood collections has evolved into a thriving Facebook Live business that's redefining how collectors buy and sell.

Anthony takes us behind the scenes of his innovative approach to card sales - from mystery bags that guarantee value to live auctions that keep hundreds of viewers engaged for hours. Discover how he built a community of 1,400+ members, created custom entertainment elements (yes, there's a theme song!), and turned what could be mundane transactions into must-watch events.

In This Episode:

• The psychology behind mystery pulls and why "the first one's free"
• How to pivot from daily auction management to streamlined live shows
• Building customer loyalty through entertainment and guaranteed value
• The challenges of going live for 5-6 hours twice a week
• Why Anthony's girlfriend's AI skills became a game-changer
• Phil's continued resistance to card collecting (spoiler: 2,000 cards is apparently "nothing")
• Kenny's potential future as a guest auctioneer

Whether you're into cards, curious about Facebook Live selling, or fascinated by how hobbies become businesses, this episode offers insights into community building, digital entrepreneurship, and the passion that drives collectors.

Plus: Plans for an epic Vancouver ice cream tour featuring 218 flavors at La Casa Gelato - because apparently that's how card people network.

Find Anthony at https://www.facebook.com/share/g/1CqUYjddbr/

Check out La Casa Gelato here: https://www.instagram.com/lacasagelato?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Thank you to Field Agent Canada for sponsoring the podcast: www.fieldagentcanada.com

Burgoo Restaurant's Justin Joyce on 24 Years of Comfort Food & Vancouver's Evolving Food Scene

We had an amazing conversation with Justin, owner of the four Burgoo restaurant locations in Vancouver, who joined us despite dealing with a power outage and a sick dog. What started as a discussion about his restaurants quickly evolved into a deep dive about the challenges facing independent operators in today's market.

We learned how Justin's path to restaurants began with a detour from university. Originally headed to study English literature at the University of Alberta, he stopped in Calgary and met a mentor who offered to lend him money to open a restaurant in Vancouver. At 21, with no stress and plenty of optimism, he made the leap and opened the Funky Armadillo in the early '90s before eventually developing the Burgoo concept in 2001.

What struck us was how Burgoo started as purely comfort food - originally serving only soups and stews in two sizes: "giant and enormous." They didn't even have plates when they first opened, serving everything in bowls. No sandwiches, no appetizers, just 10 soups and 15 stews. The menu has evolved dramatically over 24 years, finally adding french fries just this past year after resisting for over two decades.

Check out Burgoo here: https://www.burgoo.ca/

Thank you to Field Agent Canada for sponsoring the podcast: https://www.fieldagentcanada.com/

Food Fraud and Authenticity Testing with Deleo De Leonardis, CEO of Purity IQ

In this eye-opening conversation, Kenny and Phil sit down with Deleo De Leonardis, CEO and co-founder of Purity IQ, to discuss a critical issue that affects every consumer: food fraud and adulteration.

Deleo shares her unexpected journey from 20 years in retail (including VP of Private Label at Sobeys) to becoming an entrepreneur in the science-based world of authenticity testing. Despite not being a scientist herself, she and her co-founders identified a massive gap in the industry - while labs routinely test for identity (is echinacea actually present?), they often miss adulteration, dilution, and substitution.

Key Topics Covered:

• Why standard identity testing isn't enough to catch food fraud
• The difference between targeted vs. untargeted testing methods
• Real examples of adulteration in honey, olive oil, spices, and supplements
• How economic pressures and supply chain disruptions create opportunities for fraudsters
• The shocking reality that less than 1% of imported products are actually inspected
• Why "Product of Italy" doesn't guarantee authentic olive oil
• The innovative QR-enabled certification system that educates consumers in real-time

Sobering Statistics:

• Some botanical supplements contain over 80% maltodextrin filler instead of active ingredients
• Food fraud has existed since ancient Rome and flourishes during economic uncertainty
• Most labs focus on facility audits (GMP) rather than actual product testing

This conversation will change how you think about the products on grocery store shelves and highlights why consumers, brands, and retailers need to ask better questions about authenticity testing. As Deleo puts it: "You may think you're doing all the right things - you're missing a really big component."

Find Purity IQ here: https://purity-iq.com/

Find Deleo here: https://www.linkedin.com/in/delsue28/

Thank you to Field Agent Canada for sponsoring the podcast: https://www.fieldagentcanada.com/