From Istanbul to Grocery Aisles: Arda and the Hummzies Story

From Istanbul to Grocery Aisles: Arda and the Hummzies Story

In this episode, Kenny and Phil sit down with Arda, the founder of Hummzies — a hummus-based, chickpea snack that's quickly gaining traction across Canadian retail shelves. Arda shares his remarkable journey from growing up in Istanbul, where a bombing near his high school prompted his family to send him to Canada at just 16 years old, to studying political science at the University of Toronto, and eventually finding his passion in the food industry.

He talks about how his mentor Eyub at Red Crown Pomegranate Juice gave him the foundation to learn the business, how honest advice from distributor Ratan at Jiva led him to his current partnership with Star Marketing, and why doing your own demos and treating your distributor like a true partner — not just a service provider — is the key to building a brand the right way. Whether you're a new CPG founder trying to figure out distribution or just love a great immigrant entrepreneur story, this one's packed with real talk and practical lessons.

check out Hummzies at https://www.hummzies.com/

Thank you to LGDF Wholesale for sponsoring this episode: https://www.lgdfwholesale.com/