The eCommerce Growth Show Adriatic Podcast Por Segmentify arte de portada

The eCommerce Growth Show Adriatic

The eCommerce Growth Show Adriatic

De: Segmentify
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Join us for our upcoming podcast series on ecommerce growth where we focus on platform preferences, personalisation, delivery, acquisition and much more.Copyright 2023 Segmentify Economía Gestión Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Value Maximisation Through Automated Creativity - Lazar Dzamic
    Oct 9 2020

    Welcome to the first episode of the first series of the eCommerce Growth Show Adriatic!

    Webinar hosting Ex-Google ZOO NACE Head of brand planning, digital marketing lecturer Lazar Džamić.

    He will be taking us through the journey of creative interventions across the Customer Journey – especially triggered communications, sharing tips for maximising up-sell, x-sell and brand effect.

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    42 m
  • 6 Findings from Testing the Worlds Leading Checkout Flows - Rebecca Hugo
    Oct 16 2020

    Welcome to the second episode of the first series of the eCommerce Growth Show Adriatic!

    Rebecca Hugo is a UX Auditor from Baymard Institute, and part of a growing team that has been dedicated to helping e-commerce sites make more well-informed decisions about their end user experience since they were first founded in 2009.

    In this webinar she will present 6 key findings from testing the world’s leading checkouts, highlighting the impact of checkout length, the importance of security, and the benefits of mobile optimization.

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    39 m
  • Measuring and managing Phygital Journeys after COVID-19 - Federico Cesconi
    Oct 26 2020

    Welcome to the third episode of the first series of the eCommerce Growth Show Adriatic!

    In the webinar you will have a chance to learn about frameworks for measuring the digital transformation process, from three essential points of view: front-end assets presented to the customer, back-end elements of the company’s technological ecosystem, and the customer’s point of view as reflected by the customer experience.

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    40 m
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