Episodios

  • 090 | What Nobody Tells You About Years 3-5 in Business as a Women Entrepreneur

    090 | What Nobody Tells You About Years 3-5 in Business as a Women Entrepreneur
    Mar 19 2026

    You're staring at the business you built with your own two hands, and while you're grateful for it... it feels like looking at someone else's life.

    The messaging doesn't sound like you anymore. The clients you used to love aren't lighting you up. And you're wondering if you somehow messed everything up.

    You haven't messed up anything. You're in the Identity Shift Zone - that messy middle phase between years 3-5 where everything that got you here stops working. A friend recently told me, "Everything in my life is falling apart that isn't aligned, and it sucks, and it's hard, but it's good."

    Bc the embodied truth of this process is that your business catching up to who you're becoming is SUPPOSED to feel uncomfortable.

    Today I'm breaking down the three phases of entrepreneurial evolution - the Selfish Phase where you prove you can do this, the Identity Shift Zone where misalignment falls away, and the Selfless Phase where you serve from overflow instead of proving your worth.

    What we're covering:

    • Why years 1-3 are supposed to be "selfish" (and that's actually necessary)
    • How authenticity and vulnerability beats a projected persona every time
    • The restabilization process: loss, discomfort, doubt, then emergence

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    Screenshot it, share it to your stories, and tag me so we can connect and more female entrepreneurs can hear this message they might need today.

    Hit subscribe so you never miss an episode. ✨

    Trust me when I say, there's nothing wrong with you, babe. You're right on time. Evolving, growing and leading, just like you're meant to. Trust it.

    Be brave, not perfect!

    Xx, Kaija

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    Disclaimer: This podcast shares personal stories, experiences, and reflections on relationships, consciousness work, and personal growth. The content is not intended as a substitute for professional mental health support, medical advice, or therapeutic treatment. If you're experiencing crisis, abuse, or severe mental health symptoms, please reach out to a qualified professional. Your journey is your own - trust yourself to know what support you need and when you need it.
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    29 m
  • 089 | Why Shadow Work is the Key to Success in Your Women-Owned Business

    089 | Why Shadow Work is the Key to Success in Your Women-Owned Business
    Mar 16 2026
    You can feel the breakthrough coming. You know your business can flow instead of feeling forced. You know success doesn't have to mean shape-shifting into someone you're not or white-knuckling your way through every launch. You can see it, sense it, almost touch it - but something keeps blocking the path forward. You've tried the strategies. You've pivoted. You've worked your ass off. And still, the same patterns keep repeating. The forcing. The performing. The exhaustion that comes from trying to make it all work instead of letting it work through you. Shadow work is the bridge between where you are and what you already know is possible. This episode breaks down the two shadows most common for female founders - Force and Superficiality - and the three-step process to transform them using the Gene Keys framework. From unconscious to conscious to embodied. What we're covering: Why your shadows run your life when you're not aware of them (and what that actually looks like in business)Gene Keys 34 and 20: Force and Superficiality, and how they show up for female entrepreneursThe path from shadow to gift to siddhi (and why this matters for your business)The 3-step contemplation process to release your gifts Your breakthrough isn't on the other side of another strategy. It's on the other side of becoming conscious. 📣 Become a Woman Behind It All Insider Get first access to new offerings, behind-the-scenes updates, and the content that doesn't make it to the podcast. Love this episode?! Screenshot it, share it to your stories, and tag me so we can connect and more female entrepreneurs can hear this message they might need today. Hit subscribe so you never miss an episode. ✨ Gene Keys Resources: Individual Gene Key Audio Transmissions ($2 each)Complete 64 Gene Keys Audio Library ($100)The Gene Keys Book by Richard RuddGet Your Free Gene Keys Chart Tune Into Related Episodes 075 | How I'm Aligning With My Human Design & Gene Keys in 2026 (And How You Can Too!)073 | How to Contemplate The Gene Keys The Right Way064 | How to Use the Gene Keys for Shadow Work in Your Relationship Be brave, not perfect, my babe! You got this. Xx, Kaija . . . Disclaimer: This podcast shares personal stories, experiences, and reflections on relationships, consciousness work, and personal growth. The content is not intended as a substitute for professional mental health support, medical advice, or therapeutic treatment. If you're experiencing crisis, abuse, or severe mental health symptoms, please reach out to a qualified professional. Your journey is your own - trust yourself to know what support you need and when you need it.
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    32 m
  • 088 | Time Management for Women Entrepreneurs: Why Your Calendar Isn't the Problem

    088 | Time Management for Women Entrepreneurs: Why Your Calendar Isn't the Problem
    Mar 12 2026
    You've tried every time-blocking system. Every productivity hack. You wake up early, stay organized, batch your tasks. And you're still exhausted. Still behind. Still feeling like you're failing at everything that matters. One of my clients said this to me last week: "Kaija, I'm just so tired of being so resourceful all the time and having to figure everything out and handle everything. It's sooooo exhausting! What IS that?!" I told her: you're not tired from being resourceful. You're tired from running on masculine energy 24/7 as a woman. Your body is begging for balance. This episode breaks down what's actually draining you (spoiler: not your to-do list), why comparison keeps you stuck in overdrive, and how to create the peace and flow you're craving without your business falling apart. What we're covering: Energy management vs. time management (and why your calendar was never the problem)Masculine overdrive and what happens when you're always solving, planning, and pushingThe unconscious beliefs keeping you stuck in the exhaustion cycleHow to give yourself permission to balance without fearing everything will collapse Despite how you've been conditioned, rest doesn't make you less productive- running yourself into the ground does, babe. And YOU are not available for that anymore! 📣 Become a Woman Behind It All Insider Get first access to new offerings, behind-the-scenes updates, and the content that doesn't make it to the podcast. Love this episode?! Screenshot it, share it to your stories, and tag me so we can connect and more female entrepreneurs can hear this message they might need today. Hit subscribe so you never miss an episode. ✨ Tune Into Related Episodes 086 | Reduce Decision Fatigue In Your Relationship (and Small Business) Using Your Core Values083 | How to Grow Your Business Without Losing Your Life with the Gene Keys Brand Sphere & Pathway of Growth078 | How To Set Boundaries In Business Without Feeling Like An A-Hole Be brave, not perfect, my babe! You got this. Xx, Kaija . . . Disclaimer: This podcast shares personal stories, experiences, and reflections on relationships, consciousness work, and personal growth. The content is not intended as a substitute for professional mental health support, medical advice, or therapeutic treatment. If you're experiencing crisis, abuse, or severe mental health symptoms, please reach out to a qualified professional. Your journey is your own - trust yourself to know what support you need and when you need it.
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    25 m
  • 087 | How to Stop Living Paycheck to Paycheck as a Small Business Owner

    087 | How to Stop Living Paycheck to Paycheck as a Small Business Owner
    Mar 9 2026
    You want financial freedom. Not just more money, but actual freedom. The kind where you buy groceries without fear of swiping. Where bills feel like a privilege to pay. Where you can breathe easy and know you're covered. Bc I know you've been working your ass off as a women entrepreneur. Building your business. Serving your clients. Yet, maybe you're still stressed about money. You think you're bad with it, but that's not true. You just haven't been taught how to relate to it differently and steward it powerfully. This episode breaks down the energetic shift that has to happen before any tactical system will work. Bc it's gotta go: internal safety first, responsible stewardship second, THEN the structure that makes it stick. What we're covering: Why the belief shift has to come before the budget (and which beliefs actually matter)Responsible stewardship and what it means to treat money like it's safe with youThe 6-account system that eliminates panic and creates flowHow to set this up this week (even if you're starting with just 3 accounts) You're not bad with money, love. It's just time to build a different relationship with it! 📣 Become a Woman Behind It All Insider Get first access to new offerings, behind-the-scenes updates, and the content that doesn't make it to the podcast. Love this episode?! Screenshot it, share it to your stories, and tag me so we can connect and more female entrepreneurs can hear this message they might need today. Hit subscribe so you never miss an episode. ✨ Resources Mentioned: Profit First by Mike MichalowiczWealthfront High-Yield Savings Account Tune Into Related Episodes 086 | Reduce Decision Fatigue and Overwhelm In Your Relationship (and Small Business) Using Your Core Values079 | How Attachment Styles Shows Up in Your Business As A Women Entrepreneur (And Why It Matters)076 | What It Actually Takes To Build Sustainable Income & Impact As A Women Entrepreneur Be brave, not perfect, my babe! You got this. Xx, Kaija . . . Disclaimer: This podcast shares personal stories, experiences, and reflections on relationships, consciousness work, and personal growth. The content is not intended as a substitute for professional mental health support, medical advice, or therapeutic treatment. If you're experiencing crisis, abuse, or severe mental health symptoms, please reach out to a qualified professional. Your journey is your own - trust yourself to know what support you need and when you need it.
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    27 m
  • 086 | Reduce Decision Fatigue In Your Relationship (and Small Business) Using Your Core Values

    086 | Reduce Decision Fatigue In Your Relationship (and Small Business) Using Your Core Values
    Mar 5 2026
    Twenty minutes. Five core values. And suddenly the 35,000 decisions you're making every day become automatic🫰 Maybe it sounds too good to be true, but it happened in my own life after doing a values exercise with my counselor in 2020. Before that, I was in constant overwhelm, second-guessing decisions for days, feeling guilty every time I set a boundary, and carrying around this constant low-grade anxiety about whether I was doing the right thing. Now? Most decisions take seconds because I have an internal reference point that cuts through all the noise. MY VALUES! They filter out what doesn't belong before conditioning to please everyone even gets a vote. #winning This episode breaks down how values reduce cortisol, why they matter specifically for women entrepreneurs carrying 71% of the household mental load, and how understanding your partner's values can completely shift your relationship dynamic. What we're covering: What values actually are (and why they're different from goals)The science showing how values buffer your nervous system against stressHow Christian and I did this exercise together and what it revealedThe exact three-step practice you can do this week 📣 Become a Woman Behind It All Insider Get first access to new offerings, behind-the-scenes updates, and the content that doesn't make it to the podcast. Love this episode?! Screenshot it, share it to your stories, and tag me @iamkaijadawn so we can connect and more female entrepreneurs can hear this message they might need today. Hit subscribe so you never miss an episode. ✨ Resources Mentioned: Download the Values Exercise Worksheet Tune Into Related Episodes 062 | How to Stop Second-Guessing Yourself: Using Your Values and Human Design Authority to Make Aligned Decisions070 | How to Set Boundaries in Your Relationship Without Feeling Like An A-Hole078 | How To Set Boundaries In Business Without Feeling Like An A-Hole Be brave, not perfect, my babe! You got this. Xx, Kaija . . . Disclaimer: This podcast shares personal stories, experiences, and reflections on relationships, consciousness work, and personal growth. The content is not intended as a substitute for professional mental health support, medical advice, or therapeutic treatment. If you're experiencing crisis, abuse, or severe mental health symptoms, please reach out to a qualified professional. Your journey is your own - trust yourself to know what support you need and when you need it.
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    34 m
  • 085 | When Everything You've Built Finally Clicks with the Gene Keys Pathway of Quantum (And Pearl Sequence Series Recap)

    085 | When Everything You've Built Finally Clicks with the Gene Keys Pathway of Quantum (And Pearl Sequence Series Recap)
    Mar 2 2026
    Maybe you've pulled your profile, read about your spheres, contemplated your wound becoming your calling. And somewhere in there, you might be feeling that familiar entrepreneur overwhelm creeping in - like this is just one more framework you're supposed to master, one more thing to add to your already full plate. But that's actually the opposite of what this work is for. The entire Pearl Sequence has been pointing you toward one thing: simplicity. The moment when all the pieces you've been holding finally click into place and you stop trying so hard. When your business just becomes an extension of who you are instead of something you have to constantly manage. This is the bonus finale of our Pearl Sequence series. We're covering the Pathway of Quantum - what happens when contemplation becomes so natural you forget you're even doing it - plus a grounded recap of the entire series so you actually know how to use this in your real life. What we're covering: The full Pearl Sequence broken down in plain English (your Vocation, Culture, Brand, and Pearl translated into actual business terms)Absorption and the quantum leap: when trying ends and living beginsHow to keep integrating this work without making it another to-do listIndividuation - when your inner life and outer life finally harmonize You've done deep work. Now let it get simple. 📣 Become a Woman Behind It All Insider Get first access to new offerings, behind-the-scenes updates, and the content that doesn't make it to the podcast. Love this episode?! Screenshot it, share it to your stories, and tag me @iamkaijadawn so we can connect and more female entrepreneurs can hear this message they might need today. Hit subscribe so you never miss an episode. ✨ Gene Keys Resources: Individual Gene Key Audio Transmissions ($2 each)Complete 64 Gene Keys Audio Library ($100)The Gene Keys Book by Richard Rudd Go Back and Listen to the Full Pearl Sequence Series: 081 | How To Turn Your Deepest Calling Into Your Most Prosperous Work with the Gene Keys Vocation Sphere082 | How to Take Bold Action & Attract Your Soul Clients with the Gene Keys Culture Sphere & Pathway of Initiative083 | How to Grow Your Business Without Losing Your Life with the Gene Keys Brand Sphere & Pathway of Growth084 | Build Financial Freedom Through Service (Without Burning Out) with the Gene Keys Pearl Sphere & Pathway of Service Be brave, not perfect, my babe! You got this. Xx, Kaija . . . Disclaimer: This podcast shares personal stories, experiences, and reflections on relationships, consciousness work, and personal growth. The content is not intended as a substitute for professional mental health support, medical advice, or therapeutic treatment. If you're experiencing crisis, abuse, or severe mental health symptoms, please reach out to a qualified professional. Your journey is your own - trust yourself to know what support you need and when you need it.
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    48 m
  • 084 | Build Financial Freedom Through Service (Without Burning Out) with the Gene Keys Pearl Sphere & Pathway of Service

    084 | Build Financial Freedom Through Service (Without Burning Out) with the Gene Keys Pearl Sphere & Pathway of Service
    Feb 26 2026
    Here's what I've watched happen with nearly every woman I work with: She's been working SO hard to "fix" herself before she can really receive - the money, the freedom, the peace in her body. Like she has to heal this wound first, clear that pattern, get her life together, and then prosperity will show up. But what actually happens is the wound she's been trying to "overcome" is what's been fueling her most powerful work this whole time!! The thing she thought was blocking her from receiving has actually been the source of her calling. And all that effort trying to prove she's worthy of the harvest just keeps her from accessing what's already trying to flow to her. This is Part 4 of our Pearl Sequence series unpacking the Pathway of Service and your Pearl Sphere! We're talking about what opens up when you stop forcing your way to prosperity and start understanding how it actually flows. What we're covering: The solar torus and why giving and receiving happen at the same timeHow your deepest wound becomes your most creative fuel (without having to "fix" it first)The 6 lines of prosperity and how money wants to flow through you specifically The freedom you want, the financial peace, the business that actually supports your life all show up when you stop scrambling and remember how to let life pour back into you, just as you're pouring into it with your heart-led service. 📣 Become a Woman Behind It All Insider Get first access to new offerings, behind-the-scenes updates, and the content that doesn't make it to the podcast. Love this episode?! Screenshot it, share it to your stories, and tag me @iamkaijadawn so we can connect and more female entrepreneurs can hear this message they might need today. Hit subscribe so you never miss an episode. ✨ Gene Keys Resources: Individual Gene Key Audio Transmissions ($2 each)Complete 64 Gene Keys Audio Library ($100)The Gene Keys Book by Richard Rudd Tune Into Related Episodes 083 | How to Build A Brand That Scales Sustainably with the Gene Keys Pathway of Growth & Brand Sphere082 | How to Take Bold Action & Attract Your Soul Clients with the Gene Keys Culture Sphere & Pathway of Initiative081 | How to Turn Your Deepest Calling Into Your Most Prosperous Work With The Gene Keys Vocation Sphere Be brave, not perfect, my babe! You got this. Xx, Kaija . . . Disclaimer: This podcast shares personal stories, experiences, and reflections on relationships, consciousness work, and personal growth. The content is not intended as a substitute for professional mental health support, medical advice, or therapeutic treatment. If you're experiencing crisis, abuse, or severe mental health symptoms, please reach out to a qualified professional. Your journey is your own - trust yourself to know what support you need and when you need it.
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    51 m
  • 083 | How to Grow Your Business Without Losing Your Life with the Gene Keys Brand Sphere & Pathway of Growth

    083 | How to Grow Your Business Without Losing Your Life with the Gene Keys Brand Sphere & Pathway of Growth
    Feb 23 2026
    You've felt those moments when your business flows. When the work lights you up. When it feels easy and aligned. You know there's a version of growth that doesn't require sacrificing time with your family or pretending to be someone you're not. You can feel it - that simpler, more sustainable version where things are deeply yours. But then growth happens. More clients, more complexity, more systems. You're making more money but have less freedom. You're expanding but not prospering. And somewhere along the way, you started performing instead of just being yourself. This is Part 3 of our Pearl Sequence series. We're talking about the Pathway of Growth - how to let your business evolve as an organism (not an organization you have to control) - and your Brand Sphere, which shows you how to shine as YOU without the exhaustion. What we're covering: Organism vs. organization: why one creates freedom and the other creates chaosWealth vs. prosperity (and why growth for growth's sake eventually collapses)Your Brand as your sword - the extension of your spirit you wield in the worldThe 6 expression styles: Boldness, Passion, Humor, Heart, Wisdom, Vision 📣 Become a Woman Behind It All Insider Get first access to new offerings, behind-the-scenes updates, and the content that doesn't make it to the podcast. Love this episode?! Screenshot it, share it to your stories, and tag me @iamkaijadawn so we can connect and more female entrepreneurs can hear this message they might need today. Hit subscribe so you never miss an episode. ✨ Gene Keys Resources: Individual Gene Key Audio Transmissions ($2 each)Complete 64 Gene Keys Audio Library ($100)The Gene Keys Book by Richard Rudd Tune Into Related Episodes 082 | How to Take Bold Action & Attract Your Soul Clients with the Gene Keys Culture Sphere + Pathway of Initiative081 | How Your Deepest Wound Becomes Your Most Prosperous Work with the Gene Keys Vocation Sphere073 | How to Contemplate The Gene Keys The Right Way Be brave, not perfect, my babe! You got this. Xx, Kaija . . . Disclaimer: This podcast shares personal stories, experiences, and reflections on relationships, consciousness work, and personal growth. The content is not intended as a substitute for professional mental health support, medical advice, or therapeutic treatment. If you're experiencing crisis, abuse, or severe mental health symptoms, please reach out to a qualified professional. Your journey is your own - trust yourself to know what support you need and when you need it.
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    52 m