Tariffs on. Tariffs off. And no one’s quite sure what comes next.

In this episode, host Mike King digs into the chaos surrounding U.S. trade policy, as shippers, retailers, and forwarders scramble to make sense of the White House’s shifting stance on China, exemptions, and trade deals. With tariffs appearing and disappearing overnight, the cost of global sourcing and international supply chains has never been murkier.

Joining Mike to break it down:

• Jon Gold, VP of Supply Chain and Customs Policy, National Retail Federation
• Brandon Fried, Executive Director, The Airforwarders Association

• Key topics include:
  ✅ China tariffs and trade war updates
• ✅What impact the confusion is having on container shipping
  ✅S. import and export uncertainty
  ✅ Retailers’ response to supply chain disruption
  ✅ Impact of ending de minimis on air cargo
  ✅ Why electronics are exempt—but textiles aren’t
  ✅ The 90-day tariff pause (and what it doesn’t cover)
  ✅ Can reshoring really work for U.S. manufacturing?
• This is essential listening for logistics professionals, freight forwarders, importers, exporters, and anyone watching the U.S.–China trade relationship.

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