A conversation with WAM and the legendary Marty Neumeier about the power of collaboration in branding. We'll explore three different models of brand collaboration: the One-Stop Shop, where everything is handled in-house; the Brand Agency Model, which involves subcontracting various specialists; and the Hollywood Model, where a network of companies and individuals come together to build a brand, like Netscape, which Marty worked on and he recounts his experience and shares anecdotes. We also chat about the impact of AI on the future of branding and the importance of staying original in a competitive market.

In this episode, we sit down with Richard Moore, a renowned specialist in helping coaches, consultants, and solopreneurs thrive on LinkedIn. As the founder of the LinkedIn Accelerator Course and recogniaed as a Top Voice in his field, Richard has cultivated a community of over 200 members who consistently succeed in monetising their LinkedIn presence.

In this master class episode, Richard shares his insights on creating compelling organic content that not only attracts attention but also converts leads into tangible earnings.

We dig into the specifics of what types of content work best for lead generation and discuss the crucial steps that need to follow content creation to ensure profitability.

Whether you're new to LinkedIn or looking to enhance your existing strategy, this episode provides invaluable advice tailored to help you master the art of conversion and make money using Richard’s proven techniques. Tune in to learn how to leverage your specialism into sustainable success on one of the most influential professional networking platforms.

In this episode, join us as we dive deep into the world of personal branding with none other than the expert himself, Chris Do.

Renowned for his innovative approach and deep understanding of brand building, Chris shares his invaluable insights and experiences to shed light on what personal branding truly entails. This episode is full of tips, secrets, and essential do's and don'ts that anyone looking to craft their personal brand should not miss.

Chris begins by taking us on a journey through his own beginnings, revealing the motivations and challenges behind his decision to embark on a path of personal branding. His story is not just inspiring but also a testament to the power of determination and vision.

A highlight of the episode is Chris's thought experiment on what he would do if he had to start his personal brand today, with absolutely no money in the bank. His response is not only enlightening but also packed with practical advice for listeners who might find themselves in a similar situation.

Moreover, Chris delves into the art of storytelling and shares his top advice for those at the starting line of building their brand. According to him, sharing your story authentically is crucial, and he explains why it's the cornerstone of any successful personal brand.

Whether you're just starting out or looking to refine your existing brand, this episode offers a wealth of knowledge and strategies that will help you navigate the complexities of personal branding.

Join us as Chris Do unravels the truth about personal branding and guides you towards building a brand that truly represents you.