Kent Bray was a director at Citibank, an Oxford Blue, and a professional rugby player who had achieved everything society told him would bring happiness. Instead, he found himself consuming 20 to 30 grams of cocaine weekly, spending £80,000 a year on his addiction, and nearly dying before entering rehab at 140 pounds. In this conversation, we explore the dangerous intersection of high achievement and internal collapse, why successful men struggle to ask for help, and the specific tools that created Kent's recovery. This is a raw, honest discussion about people pleasing, external validation, identity dissolution, and the actionable steps that lead from rock bottom to purpose.

Kent Bray went from elite rugby fields to the London trading floors as a high performer before everything came to a sudden halt. Originally from Queensland, he earned a place at Oxford University and played rugby at the highest levels with Queensland, Oxford, and Harlequins before building a second career in finance as a Director and FX trader at Citibank London.

At the height of outward success, addiction derailed his life. But beneath that, as many high performers recognize, were pressure, burnout, and the slow erosion of self that so often hides behind achievement. Hitting rock bottom forced a reckoning and a complete rebuild.

Today, he is a counsellor and mentor who helps high performers navigate adversity, reclaim purpose, and build lives they are proud of. His work turns lived experience into practical guidance for those walking the hard road back.

• Kent Bray's Website: kentbraycounseling.com

• Connect with Kent on LinkedIn: @Kent Bray

• Instagram: @kentbraycounseling

1. Pick up the phone and speak to someone with complete honesty. The biggest mistake Kent made was not asking for help earlier, and the first step toward liberation is breaking the isolation with one truthful conversation.
   
   

2. Reach out to family and friends, even if they're the last people you want to tell. Kent was surprised to receive only love, support, and compassion rather than judgment when he finally opened up about his struggles.
   
   

3. Commit fully to the process and give it your best shot. Don't be half-hearted about recovery or change, because if nothing changes, nothing changes, and doing the same thing while expecting different results is the definition of insanity.
   
   

• High achievement can become an addiction to external validation and adulation, creating a dangerous gap between your public profile and private reality

• People pleasing often stems from wanting to repay parents' sacrifices, leading to pursuing careers and paths that don't align with your true desires

• Professional athletes and high performers often struggle with identity dissolution when their career ends, losing not just their role but their entire social network, daily structure, and sense of purpose

• The opposite of addiction is connection, and sustainable recovery requires building a support community where you can be seen without your achievements

• Cocaine addiction becomes more accessible and likely when you have disposable income, energy, and have lost your central purpose or focus

• Protecting your public profile at all costs creates secretiveness, deceit, and manipulation that accelerates the destructive cycle of addiction

• The four-step framework for change is awareness (recognizing the problem), acceptance (admitting the truth), seeking a solution (finding help), and taking action (doing the work)

• Real vulnerability and honesty with a therapist is different from trying to "win at therapy" by being the impressive client who has it all figured out intellectually

• Recovery requires changing everything, not just stopping the substance, including avoiding triggering environments for the first year

• Each year of recovery gets easier as you grow and practice spiritual principles like truthfulness, authenticity, compassion, and presence