📌Make sure to check out the book ‘The Business Fortress: How to Grow, Protect, and Exit Your Business with Confidence’ https://shorturl.at/HlT0G

📌Join the Elite Podcast Club, our free community, and unlock your next level Podcast Appearance 🔥https://www.facebook.com/groups/elitepodcastclub/

👉Mark is a CERTIFIED FINANCIAL PLANNER™, a three-time #1 Best Selling Author and the owner of Lake Growth Financial Services, a financial firm in Chicago, Illinois. As co-host of the Not Your Average Financial Podcast™, he shares some of his strategies for investing in real estate, paying for college without going broke, and creating an income in retirement you will not outlive. Mark works with people who want to grow their wealth in ways that are safe and predictable, to become their own source of financing, and create tax-free income in retirement.

Mark shares his journey from graduating into debt during the 2008 financial crisis to becoming a leading financial educator. The conversation explores the pitfalls of traditional debt management, the psychological patterns that lead to self-sabotage in personal finances, and practical strategies for taking control of your money. Mark emphasizes the importance of aligning financial plans with your personal values and creating wealth that you can access and control. The episode offers actionable advice for entrepreneurs and anyone seeking to build generational wealth without sacrificing authenticity or peace of mind

Key Takeaways

Align your financial plan with your personal values to ensure you feel in control and empowered on the journey to wealth.

Don’t ignore debt—failing to create a repayment plan only enriches others and robs you of valuable time and financial growth potential.

Pay attention to both your income and your financial balances; focus on sustainable margin growth, not just revenue.

Be mindful of subconscious patterns that may lead to self-sabotage; consistent habits and self-awareness are key to breaking negative financial cycles

👉 In this episode

(00:00) Introduction to The Vault

(01:15) Meet Mark Willis: Financial Expert

(02:15) Mark's Financial Journey

(06:51) The Debt Dilemma

(08:44) Building Generational Wealth

(16:08) In-House Banking Explained

(17:58) The Business Fortress

(23:04) The Importance of Growth

(23:24) Building a Business Fortress

(24:04) Liquidity and Smart Money Management

(24:33) The Power of Circulating Money

(26:14) Financial Strategies for Business Owners

(28:01) Creating True Abundance

(29:19) Practical Financial Advice

(30:27) Diversification and Risk Management

(32:17) Leveraging Life Insurance for Business

(38:51) Trends and Future Financial Strategies

(39:58) Book Launch and Final Thoughts

🌎 Connect with Mark

Linktr.ee (LinkTree)

https://linktr.ee/markwilliscfp

YouTube: Not Your Average Financial Podcast

https://www.youtube.com/c/NotYourAverageFinancialPodcast

LinkedIn:

https://www.linkedin.com/company/lakegrowth

Instagram:

https://www.instagram.com/notyouraveragefinancial/

Facebook:

https://www.facebook.com/lakegrowth

Twitter:

https://www.twitter.com/lakegrowth

🌎 Connect with Sonja

Facebook: www.facebook.com/sonja.martinovic.1111

LinkedIn: www.linkedin.com/in/sonjamartinovic

Website: www.sonjamartinovic.com

🎤 Podcast post-production Seamless Multimedia

Do you want Sonja to help you win the game of High Performance and create peak Energy and Time in your Business?

Connect with Sonja on:

Facebook: www.facebook.com/sonja.martinovic.1111
LinkedIn: www.linkedin.com/in/sonjamartinovic
Email: sonja@pursueyourtrueself.com
Website: www.sonjamartinovic.com

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👉Cole VanDee is a business scaling expert responsible for adding more than $200,000,000 in additional revenue for clients through strategy marketing, email and sales campaigns across a variety of industries.

For the past several years Cole has been focused on email marketing, specifically helping companies scale from 8 to 9 figures per year leveraging his Email Algorithm Model that was designed and build from more than 500,000,000 emails sent.

Cole explains how email marketing has evolved from a "wild west" environment to a highly regulated and sophisticated channel where compliance and optimization are critical for success. He debunks the myth that hitting the Gmail promotions tab ruins email marketing results, emphasizing that the real issue is avoiding spam folders. He also stresses that treating email marketing as a consistent profit center rather than a last-minute sales tool is essential.

👉 In this episode

(00:00) Welcome to The Vault: Unlocking Success

(01:17) Meet Cole Vandee

(06:00) Email Marketing Evolution and Challenges

(09:11) Debunking Email Marketing Myths

(13:08) Company Values and Client Success Stories

(20:22) Daily Email Strategy

(21:49) Mindset Shift in Sales and Marketing

(22:05) The Importance of Believing in Your Product

(24:17) Overcoming Perfectionism in Email Marketing

(26:34) AI in Email Marketing

(30:51) Comprehensive Client Support

(35:55) Scaling to a Hundred Million Dollar Company

Key Takeaways

Treat email marketing as a consistent profit center, not just a reactive sales tool during traffic or funnel issues.

Avoid fear around the Gmail promotions tab; focus on avoiding spam to ensure deliverability and sales.

Reject industry average metrics as a benchmark; always strive to outperform and push the needle forward.

Build and follow clear company values that guide decision-making and define what you stand for and against.

Stay compliant with evolving email regulations and platform algorithms to maintain and scale email marketing success.

🌎 Connect with Cole
IG https://www.instagram.com/colevandee/?hl=en
Website https://colevandee.com/

🌎 Connect with Sonja

Facebook: www.facebook.com/sonja.martinovic.1111

LinkedIn: www.linkedin.com/in/sonjamartinovic

Website: www.sonjamartinovic.com

🎤 Podcast post-production Seamless Multimedia

Do you want Sonja to help you win the game of High Performance and create peak Energy and Time in your Business?

Connect with Sonja on:

Facebook: www.facebook.com/sonja.martinovic.1111
LinkedIn: www.linkedin.com/in/sonjamartinovic
Email: sonja@pursueyourtrueself.com
Website: www.sonjamartinovic.com

📌Book your 15 min 1 to 1 call with Sonja https://sonjaMartinovicCoaching.as.me/podcastconsult

👉In this episode of The Vault, Sonja discusses the evolving landscape of social media and the significance of podcasting in building a successful and impactful business. She shares the story behind the creation of The Vault and emphasizes the importance of mastering mindset, energy, and emotions to reach one's highest potential in life and business.

Sonja also provides insights on utilizing podcasting for long-term brand building, leveraging AI for content repurposing, and the unmatched value of authentic voice resonance in fostering trust. She invites guests to explore their true potential and consider podcasting as a strategic move for amplifying their message and connecting with their ideal audience.

👉 In this episode

(00:00) Introduction to The Vault
(01:14) Current Market Trends and Strategies
(03:47) The Power of Podcasting
(05:11) Leveraging AI for Content Repurposing
(07:47) Building Trust Through Podcasting
(09:39) The Long-Term Value of Podcasting
(12:58) Networking and Collaboration Opportunities
(20:01) Final Thoughts and Call to Action

🌎 Connect with Sonja

Facebook: www.facebook.com/sonja.martinovic.1111

LinkedIn: www.linkedin.com/in/sonjamartinovic

Email: sonja@pursueyourtrueself.com

Website: www.sonjamartinovic.com

🎤 Podcast post-production Seamless Multimedia

Do you want Sonja to help you win the game of High Performance and create peak Energy and Time in your Business?

Connect with Sonja on:

Facebook: www.facebook.com/sonja.martinovic.1111
LinkedIn: www.linkedin.com/in/sonjamartinovic
Email: sonja@pursueyourtrueself.com
Website: www.sonjamartinovic.com