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It all started with a wait in line for a pee.

That got fellow Bristol students Amber Probyn and co-founder Hazel McShane thinking; "There has be equality for women at events." The first urinals were introduced for men in 1866!

Amber and Hazel have successfully launched Peequal, the UK's first squat-and-go women's urinal. These are designed to be 2.7 times faster than traditional portable toilets, solving a problem that affects half the world's population.

Hear their story including:

• Raising £250K during COVID despite being an event-based business
• What they did when the suppliers let them down on the eve of the big launch at Glastonbury 2022
• How they manage as a team, and supplied toilets to the London Marathon 2025.

It's an amazing story told by an inspirational entrepreneur; one of many great stories coming out of the NatWest Accelerator in this mini series.

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Charlie Taylor shares the story of KASK Wines, a Bristol wine bar focused on natural, organic wines that emerged from his own allergic reactions to commercial alcohol products containing numerous toxins.

• Walking away from a corporate career in Dubai to pursue entrepreneurial dreams
• The shock of learning that commercial wines can contain 60-70 different toxins
• Pivoting during COVID lockdown by delivering wine samples and hosting virtual tastings
• Creating a pub-like atmosphere where wine happens to be the main product
• Navigating the mental health challenges of entrepreneurship
• Joining the NatWest Accelerator to regain focus and develop growth strategies

*Disclaimer: Please note that the views and information have not been endorsed, issued or approved by NatWest. Any views expressed in this podcast are not necessarily those of NatWest.

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How did an unnoticed and under-appreciated magazine editor in Wales overcome the challenges of building a multi million pound content agency serving major shopping centres across the UK?

In this episode:

• How Charlotte Laing transitioned from a freelancer to leading a team of over 50 people.
• The importance of storytelling in marketing and how to create engaging content that resonates with audiences.
• Strategies for scaling a business, including the challenges of recruitment, cash flow management, and maintaining quality as the team grows.
• Insights on navigating the competitive landscape of the agency world and how to stand out against larger firms.
• The role of AI in content creation and how to leverage technology while keeping the human touch in storytelling.

Charlotte also discusses her experience with the NatWest Accelerator program and the value of community support for entrepreneurs.

*Disclaimer: Please note that the views and information have not been endorsed, issued or approved by NatWest. Any views expressed in this podcast are not necessarily those of NatWest.

Sponsored by NatWest Accelerator.
Build a path to growth as unique as your business.

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In this episode, I share what I’ve been up to lately, including launching my new website and magazine for The Unnoticed Entrepreneur.

I talk about how you can now read articles, listen to podcast episodes, and even interact with my digital twin to ask questions.

I’ve also updated my YouTube channel to make it more focused.

I announce a special series of interviews with entrepreneurs from the NatWest Accelerator program and invite you to let me know what kinds of guests and topics you want to hear about.

My goal is to build a more interactive relationship with you, so I’ll be adding a survey and doing more solo insight episodes. I also encourage you to sign up for my newsletter so we can stay connected in every format.

Oh...and a new theme tune sound designed by Alfie, an 18 year old aspiring DJ who lives in my village here in Wiltshire.

https://www.theunnoticedentrepreneur.com/

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Think your business data is under control? Think again. In this eye-opening episode, Jim James talks with Paul Graeve, founder of The Data Group and author of Data Driven Leader, about why owning and mastering your data might be the biggest business edge you're overlooking.

Paul reveals:

• The mindset shift every entrepreneur needs to treat data like gold.
• The hidden costs of siloed data across tools like HubSpot, Shopify, and Salesforce.
• How to unify scattered info with cloud-based solutions like Snowflake.
• Why dashboards and alerts should empower everyone—from interns to execs.
• A powerful tip for business continuity most startups miss.
• His personal journey writing Data Driven Leader—and what leaders often get wrong.

If you're building a business that lasts and scales, this episode is for you.

Listen to the full conversation on The UnNoticed Entrepreneur—available on Spotify, Apple Podcasts, and YouTube.

Grab Paul's book: Data Driven Leader

An Acxiom podcast where we discuss marketing made better, bringing you real...

Listen on: Apple Podcasts Spotify

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What if your product idea is already doomed—before you even build it?

In this powerful episode of The UnNoticed Entrepreneur, Jim James speaks with David Hirschfeld, founder of Launch 1st, who shares a radically effective strategy for launching startups without wasting time or money.

Key Takeaways:

The dangerous "black robe" mindset that leads founders to build blindly (01:20)
Why solving the right problem matters more than building the right product (03:27)
How to use design prototypes to sell before you build (10:50)
Secrets to pre-launch sales without a finished product (11:24)
Why a scrappy MVP often beats a polished one (27:30)
The goldmine of early adopter niches (29:26)

David's "white coat" approach helps founders think like scientists: validate first, build later. If you're serious about launching a product people actually want — watch this before writing a single line of code.

#EntrepreneurSuccess #ProductMarketFit #LaunchFirst #StartupStrategy #EarlyAdopters

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Keren’s mantra? “How can I let this be easy?” — a question that could change your entire entrepreneurial journey.

Austin Texas based Keren is bestselling author of GILDED: Break Free From the Cage of Ambition, Perfectionism, and the Relentless Pursuit of More.

In this episode, performance coach Keren Eldad joins Jim James to expose the mindset traps that high-achieving entrepreneurs fall into — like building a business that’s too profitable to leave, but too draining to love.

You’ll learn:
🔹 Why perfectionism is silently sabotaging your joy (04:35)
🔹 How to shift from ego-driven goals to purpose-led success (06:50)
🔹 Why serving others is the key to real growth (09:20)
🔹 Mindset tools you can actually use in business (17:03)
🔹 How masterminds create clarity and courage (20:19)
🔹 The truth about women, wealth & entrepreneurship (25:12)
🔹 How to say “yes” to service without burning out (27:48)

Watch now to break free from the business you built and create one that truly serves you.
Connect with Keren Eldad on LinkedIn

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#EntrepreneurMindset #BusinessBurnout #FemaleFounders #TheUnNoticedEntrepreneur #LeadershipWithEase

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In this powerful episode, Reed Hansen, founder of Market Surge, reveals how entrepreneurs can revolutionize their customer communication using AI — across email, SMS, voice, and more — all through a simple, unified dashboard.

Discover how to:
✅ Build custom AI agents that sound human — and sell like pros (06:38)
✅ Never miss a call again with AI-powered voice response (17:35)
✅ Set up nurturing campaigns that close deals automatically (18:05)
✅ Keep the human touch where it matters most — the first impression (26:29)
✅ Balance automation with authenticity to build trust and loyalty (27:18)

Whether you're overwhelmed by messy customer touchpoints or just want to scale faster without losing the personal touch, this is your roadmap.
Solutions start at just $99/month — making it a no-brainer for growing businesses!

If you believe in smarter, not harder marketing — hit play and start transforming your customer journey today.

#CustomerJourney #AIMarketing #EntrepreneurTips #OmnichannelMarketing #BusinessAutomation

An Acxiom podcast where we discuss marketing made better, bringing you real...

Listen on: Apple Podcasts Spotify

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