Lisa Gibbs, CEO of the Pulitzer Center, joins Justin Blake, Executive Director of the Edelman Trust Institute, to discuss how journalism can earn back trust in a fractured information environment. They explore the impact of AI, echo chambers and the decline of local news, and look at how transparency, media literacy ,and deeper audience engagement can help journalism build understanding and bridge divides.

Fiorenza Lipparini, Director General of Milano & Partners, which led the transformation of Milan for the 2026 Olympic Winter Games, joins Amanda Edelman, General Manager of Chicago and Head of Edelman’s U.S. Travel and Tourism portfolio, to explore what it takes to build trust while hosting a global event. They discuss how Milan balanced international visibility with local impact, and how honest communication, cultural programming and community-first planning helped turn the Olympic Games into a source of pride for residents.

Sean Tindale, Head of Brand at LEGO Education, joins Amanda Edelman, General Manager of Chicago & COO of the Gen Z Lab at Edelman, to explore how LEGO Education is approaching AI through a filmed social experiment with kids. They discuss the critical importance of brand trust, the path to AI literacy, and how companies can step into polarizing topics with authenticity and long-term accountability.