The Tribe Membership Show

De: Funk Roberts
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  • Resumen

  • Welcome to The Tribe Membership Show—your weekly blueprint for mastering membership growth, retention, engagement, and revenue! Hosted by Funk Roberts, co-creator of the Tribe Method, co-author of the Amazon best-selling book The 27 Tribe Secrets, and the man behind the multi-million-dollar Over 40 Alpha Brotherhood—a thriving membership with over 10,000 members and a 90% retention rate. Funk combines proven psychological strategies that tap into the human psyche with real-world experience to help you build memberships that aren’t just successful—they’re transformational. He’s also a keynote speaker, membership coach, former professional athlete, loving husband, dad, and yes—a proud poppa to two amazing cats. Each week, you’ll get expert insights, actionable strategies, and real-world stories to help you build thriving memberships and turn customers into loyal, lifelong tribe members. Whether you're looking to launch, grow, or optimize your membership site, you'll find actionable tips and proven methods that you can apply immediately. It’s time to stop chasing short-term wins and start building long-term success. This is where tribes are built, loyalty is forged, and transformation happens. Let’s dive in!
    Copyright 2025 Funk Roberts
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Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
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Episodios
  • Episode 13: Why Community Is the Future of Your Membership Business (Even in the Age of AI)

    Episode 13: Why Community Is the Future of Your Membership Business (Even in the Age of AI)
    Apr 24 2025
    AI is changing everything, but there’s one thing it can’t replace. Human connection. The secret to success? Building a tribe, not just a community. In this episode, we're diving into why creating a powerful tribe is your biggest asset moving forward. Forget the content overload, forget AI's endless capabilities. It's all about connection, emotion, and belonging. Ready to learn how to build a tribe that will stick with you through thick and thin? Let’s get into it. What You’ll Learn in This Episode:
    • Why AI can't replace emotional connection and real belonging
    • The difference between a transactional membership vs. a transformational tribe
    • How to build a community with shared language, rituals, and culture
    • Identity-based interactions that drive retention and referrals
    • The real reason your members stay, engage, and transform
    • Why creating a tribe now is your competitive advantage in 2025

    Listen to This Episode on Your Favourite Podcast Channel: https://tribemembershippodcast.com/captivate-podcast/episode-13-why-community-is-the-future-of-your-membership-business-even-in-the-age-of-ai/ Subscribe and Listen on iTunes: https://podcasts.apple.com/us/podcast/the-tribe-membership-show/id1789584393 Subscribe and Listen on Spotify: https://open.spotify.com/show/1BQ6TZeRRT3hIoIxsa9jsj 🎁 Free Gift for Podcast Listeners: Download the Community Engagement Secrets PDF Discover 10 powerful rituals proven to boost engagement and retention in any membership, program, or online community. ✅ Real-world examples across various niches ✅ Step-by-step strategy guide for creating rituals that stick ✅ Ideal for platforms like Skool, Facebook Groups, or private communities 👉 Click here to download Episode Sponsors: 📘 The 27 Tribe Secrets Book Unlock the 3 Tribe Phases and 27 psychological triggers behind thriving, engagement-based memberships. If you're ready to transform content into culture and products into movements, this is your blueprint. 📖 Grab your copy at TribeSecretsBook.com Resources Mentioned:
    • ...
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    49 m
  • Episode 12: The Secret to Member Retention: Rituals That Build Belonging

    Episode 12: The Secret to Member Retention: Rituals That Build Belonging
    Apr 17 2025
    Ever find yourself wondering why your community is so quiet? Or, how can you get your members to engage more? If you've asked these questions, you're in the right place. Today, we're diving into the number one strategy to 10x your engagement and breathe new life into your community. It's all about rituals—simple, repeatable actions that spark organic interaction and build a sense of belonging. Whether you're running a fitness group, an educational platform, or even a photography club, these engagement rituals can work for you. Let's get into it and show you how to create real results with rituals! What You’ll Learn in This Episode:
    • Why engagement is the biggest challenge in communities today
    • What rituals are (and why they’re backed by psychology)
    • Case Study: How Funk revived a sleepy community with rituals
    • Understanding rituals as identity anchors
    • How rituals trigger social bonding and dopamine feedback loops
    • How to make boring tasks feel meaningful
    • Real examples from Over 40 Alpha (meal prep, burpees, check-ins)
    • How to plan rituals for member success and retention
    • Birthday burpees: a fun way to build belonging
    • How rituals turn members into content creators
    • Rituals in fashion, music, finance, mindset, and more
    • How rituals shape transformation and identity
    • Creating momentum: rituals as your membership’s heartbeat
    • Turning passive members into active participants
    • Your next step: design your own ritual (and Funk tells you how)

    Listen to This Episode on Your Favourite Podcast Channel: https://tribemembershippodcast.com/captivate-podcast/episode-12-the-secret-to-member-retention-rituals-that-build-belonging/ Subscribe and Listen on iTunes: https://podcasts.apple.com/us/podcast/the-tribe-membership-show/id1789584393 Subscribe and Listen on Spotify: https://open.spotify.com/show/1BQ6TZeRRT3hIoIxsa9jsj 🎁 Free Gift for Podcast Listeners: Download the Community Engagement Secrets PDF Discover 10 powerful rituals proven to boost engagement and retention in any...
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    51 m
  • Episode 11: 5 Common Struggles Membership Site Owners Face with Cancellations and How to Solve Them

    Episode 11: 5 Common Struggles Membership Site Owners Face with Cancellations and How to Solve Them
    Apr 10 2025
    Let’s face it, cancellations suck. But here’s the twist: they don’t have to be the end of the world for your membership. If you handle them the right way, they can strengthen your tribe. Today, we’re discussing how to turn cancellations into opportunities for growth. I’ll share the system that keeps churn low, boosts retention, and leaves your members feeling valued, even when they decide to leave. Stick around, because this could be the game-changer you’ve been waiting for. 📥 Downloadable Guide: "Cancellation Prevention & Member Retention Blueprint" Tired of losing members without warning? This powerful, plug-and-play checklist gives you everything you need to reduce churn, save cancellations before they happen, and even bring lost members back. It’s the exact system Funk uses in his 7-figure membership to maintain high retention and deep loyalty. 🔥 What’s Inside?
    • Exact cancellation form template Funk uses in Over 40 Alpha
    • Step-by-step process for saving cancellations before they happen
    • Personalized outreach script (Loom video/email templates)
    • Checklist for creating a high-retention membership
    • Reactivation email template for bringing members back
    • How to use exit data to improve your membership

    🎯 Download Now What You’ll Learn:
    • How to create a cancellation system that prioritizes retention

    • Why monthly recurring revenue is better than pushing yearly sign-ups What are the key elements of a cancellation page should include

    • How personalization can improve your cancellation process and help reduce churn

    Listen to This Episode on Your Favourite Podcast Channel: https://tribemembershippodcast.com/captivate-podcast/episode-11-5-common-struggles-membership-site-owners-face-with-cancellations-and-how-to-solve-them/ Subscribe and Listen on iTunes: https://podcasts.apple.com/us/podcast/the-tribe-membership-show/id1789584393 Subscribe and Listen on Spotify: https://open.spotify.com/show/1BQ6TZeRRT3hIoIxsa9jsj Episode Highlights:
    • 00:57 Tackling Membership Cancellations

    • 01:25 Understanding the Importance of Retention

    • 02:21 The Right Approach to Membership Pricing

    • 03:42 Building a Retention-Based Membership

    • 05:14 Creating a Positive Cancellation Experience

    • 08:48 Common Struggles with Membership Cancellations
    • ...
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    52 m
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