Episode 18 - The Messaging Mistake That’s Killing Your Membership Growth with Rick Tielemans

If you’ve been grinding on social, sending emails, perfecting your landing pages—and still not seeing your membership grow—this episode is your wake-up call. The problem likely isn’t your offer… it’s your messaging. I brought in Rick Tielemans, co-creator of Tribe Secrets and my go-to messaging ninja, to break down the psychology of why people don’t buy—and how to flip that. If you want members who pay and stay, this one’s a masterclass. Inside this episode, we dive into:

• Why most membership pages fail before visitors even read the offer
• How to create messaging that stops the scroll and builds instant buy-in
• The three elements every tribe-building offer MUST have
• How your personal origin story can 10X your conversions

Listen to This Episode on Your Favourite Podcast Channel: https://tribemembershippodcast.com/ Subscribe and Listen on iTunes: https://podcasts.apple.com/us/podcast/the-tribe-membership-show/id1789584393 Subscribe and Listen on Spotify: https://open.spotify.com/show/1BQ6TZeRRT3hIoIxsa9jsj Timestamps:

• 00:58 The Importance of Messaging in Membership Growth
• 01:44 Meet Rick Tielemans: The Messaging Master
• 02:36 Rick's Journey into Digital Marketing
• 03:37 The Power of Copywriting in Community Building
• 05:04 Crafting a Unique and Authentic Message
• 08:03 The Three Key Elements of a Successful Offer
• 13:07 Overcoming Common Messaging Mistakes
• 14:30 Empowering Women in the Workplace: A Case Study
• 22:39 The Framework for Effective Messaging
• 24:52 Introducing Cult Creators: Making Your Brand Marketable
• 27:51 The Importance of Sharing Your Story
• 29:33 Understanding the Hero's Journey
• 29:43 Crafting a Shared Identity
• 36:19 Targeting Your Audience
• 46:39 Building a Tribe Offer
• 53:00 Final Thoughts and Resources