• The Things You Can Control in Your Business

  • Apr 1 2025
  • Duración: 13 m
  • Podcast

The Things You Can Control in Your Business

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  • What are the things you can control in your business? What are the things that we can look at? Identifying the very specific companies, the very specific industries that we need to be able to interact with, to be able to get our customers as close to what they need as possible. We might not be able to get them exactly what they want at the price they want it. But most of them are going to understand that. Most clients are not going to blame you for the fact that the economy is doing certain things, or that there are things happening in the world. David: Hi, and welcome back. In today's episode, cohost Kevin Rosenquist and I will be discussing focusing on things you can control. Welcome back, Kevin. Kevin: Hey, it's great to be here, David. I always am a big preacher around the house of "control what you can control." You know, I can't do everything. So control what you can control. So I'm excited to talk about this. David: Yeah, it's a really good topic, both from a personal standpoint and from a business standpoint. It's so easy to get caught up in the day to day of what's going on outside our own environments. Especially with the news. Everybody's talking about different things that are happening regarding the economy, the stock market, all kinds of things that are happening. When we focus too much on the things that are outside of our control, we basically abdicate the things we can work on that move the needle for us. Kevin: Do you feel like people are even more focused on stuff they can't control? Like what's happening in the world and in the news now because of how much news is thrown at us in so many different ways with social media and whatnot? David: I think so. Yeah. I think it's always been like this. But yes, it does seem to be more of an epidemic lately, than maybe it has been in the past. I remember being exposed to this concept, I think it was in the Seven Habits of Highly Effective People. Stephen Covey was talking about your sphere of influence. Kevin: Mm-hmm. David: Where you basically draw a circle and you say, okay, inside this circle is what I can control. And everything outside. It is what I can't control, which is basically the world and everything else. Right. Kevin: Which is, which is a lot of stuff. David: It is a lot of stuff. If this is the circle, then everything outside the circle off into infinity is the stuff you can't control. Exactly. In a situation like that, the more you focus inside your sphere of influence, the bigger it gets. So when you're focusing on the things that you have control of, you end up having control of more things. When you focus your attention outside the sphere of influence, the smaller it gets. That's because you're not working on the things you can actually control. And so for those of us in business... When we are able to really pay attention to that, you can grow your sphere of influence. You can control more of your own environment to accomplish the things you're looking to accomplish. Kevin: Absolutely. So let 's get a little specific here. Let's talk about sales for a second. 'cause one of the things I think about with sales is that sales teams can get really tied up with market conditions and what competitors are doing and all that. How can sales teams kind of focus on what they can directly influence. David: That is such a brilliant example because it's so true. In sales meetings very often you'll have conversations. "Well, this person's doing this, or this person's doing that. Or these people are cutting their price." It's all valid. Those are all things that may actually be happening in the marketplace that we have to respond to. But the first thing to do in that situation is to say, how can we flip the script on this? How can we turn this into something that we can do that is going to be better, different, and received by the market in a way that makes what they're doing less important...
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