This one’s not new… but it is necessary.

This is a re-release of an old episode – because sometimes the most important stuff is the stuff you need to hear again. Especially when it comes to the basics.

In this episode, Tim and Randy take us back to the foundations – the systems your gym business can’t survive without: Attraction, Conversion, Delivery, and Ascension.

This is about installing foundations that give you clarity, consistency, and control. Because if you’re still manually fixing every fire that pops up… if your sales vanish when one person is out sick… or if your clients vanish when a coach leaves… then it’s not a people problem. It’s a systems problem.

Tim and Randy break down their four-circle framework and show exactly how each system drives the outcomes every gym owner wants: more money, more trust, better results, and long-term retention.

This episode is a solid reminder that getting the basics right still matters – and that no matter how advanced things get, the fundamentals always hold up.

Tune in and find out what your business might be missing.

Key Takeaways:

• Intro (00:00)
• Systems remove variables (01:08)
• Attraction system - marketing (03:08)
• Conversion system - sales (05:46)
• Service delivery - the impact on client experience (07:18)
• Ascension system for client progression (16:22)
• Recap (24:48)

Additional Resources:

- Schedule your SpringBoard call

- A tool for deciding on new gym services – 5-Question Matrix

- Get 30 days of Semi-Private Pro on us!

- Check out our Switch to Semi-Private course

- Apply to join the Iron Circle

- Get your early bird ticket for the 2025 Growth Summit in Nashville

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- SOP in a Day Workshop

- Business Accelerator Program

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