On this episode, Daniel Cho, Head of Strategic Pricing Center of Excellence at Philips Healthcare, takes us through the story of Value Pricing and Value Selling at Philips - a leading healthcare company that has had tremendous success in this space, achieving outstanding business results.

On this episode, we’re diving into the world of Pricing Optimization Software with Sofia Simaria, who is the Vice President of Science and Applications Delivery at Zilliant – a leading provider of price optimization, price management and sales guidance software. Sofia has over 20 years of experience in designing and building decision-support tools across a wide range of industries – and she’s incredibly passionate about solving complex pricing and sales challenges through the power of software and science. With a background that spans both Consulting and Academia, Sofia presents some of the key business problems that she and her team are solving for Zilliant clients, and we discuss the crucial role played by price optimization software in achieving pricing excellence.

Our contact details:

Sofia Simaria: https://uk.linkedin.com/in/sofia-simaria-053294b

PricingWorks: info@pricingworks.io / www.pricingworks.io

On this two-part episode we look at Pricing and Sales through the lens of neuroscience with brain scientist Prof. Dr. Kai-Markus Mueller.

Part 2 takes us through practical examples of how prices steer people and what neuroscience suggests that we should do differently to be more successful in price negotiations and winning deals. Salespeople, don’t miss this one!

There are so many great insights here for people in Pricing and Sales and anyone conducting pricing (or any kind of) negotiations. They’re all captured in Prof. Dr. Mueller's latest book, “The Invisible Game – The Secrets and the Science of Winning Minds and Winning Deals” which has been co-authored by top sales expert Gaby Rehbock and has been nominated for the 2023 Business Book Awards!

Our contact details:

Prof. Dr. Kai-Markus Mueller - mail@kai-markus-mueller.com / https://de.linkedin.com/in/kaimarkusmueller

PricingWorks: info@pricingworks.io / www.pricingworks.io