3. Part 2 - Pricing and Sales through the lens of neuroscience with Prof. Dr. Kai-Markus Mueller
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3. Part 2 - Pricing and Sales through the lens of neuroscience with Prof. Dr. Kai-Markus Mueller
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On this two-part episode we look at Pricing and Sales through the lens of neuroscience with brain scientist Prof. Dr. Kai-Markus Mueller.
Part 2 takes us through practical examples of how prices steer people and what neuroscience suggests that we should do differently to be more successful in price negotiations and winning deals. Salespeople, don’t miss this one!
There are so many great insights here for people in Pricing and Sales and anyone conducting pricing (or any kind of) negotiations. They’re all captured in Prof. Dr. Mueller's latest book, “The Invisible Game – The Secrets and the Science of Winning Minds and Winning Deals” which has been co-authored by top sales expert Gaby Rehbock and has been nominated for the 2023 Business Book Awards!
Our contact details:
Prof. Dr. Kai-Markus Mueller - mail@kai-markus-mueller.com / https://de.linkedin.com/in/kaimarkusmueller
PricingWorks: info@pricingworks.io / www.pricingworks.io