Summary

Welcome back to the Stupid, Simple Marketing podcast! Today, Bryan Fittin and Brad Alexander are in the studio with an episode laser-focused on simplicity and immediate action. If you’ve ever felt overwhelmed by all the marketing options out there, confused by poor results, or unsure where to start, this is the episode for you.

This week, our hosts break down the farming, fishing, and hunting framework—a no-nonsense way to categorize every marketing and sales activity you do. Using this approach, Bryan and Brad show how to stop the guesswork and start seeing measurable results by understanding the right mix of long-term nurturing, relationship-building, and direct outreach. Whether it’s making the most of your email list, showing up consistently on social media, or learning when it’s time to make a hard ask, you’ll hear practical advice, common mistakes to avoid, and easy-to-implement tactics that you can bring to your business right now.

Packed with relatable stories and actionable steps, this episode will teach you how to escape “survival mode” marketing and build a thriving, sustainable system. As always, the focus is on stupid, simple strategies you can tackle as soon as Monday morning. Get ready to rethink your marketing—and see new results you never thought possible.

Show Notes

00:00 Introduction

03:19 Why Marketing Efforts Fail

08:18 Building and Nurturing Your CRM

15:22 Navigating Survival Mode Marketing

21:02 Capitalizing on Local Networking Opportunities

24:55 Passive vs. Aggressive Advertising

27:39 Growing and Utilizing Your Email List

34:46 Closing Thoughts

Links

Bryan Fittin

Go Rogue Studio

Brad Alexander

ClarityFirst Marketing

Summary

Welcome back to the Stupid, Simple Marketing podcast! This week, hosts Brad Alexander and Bryan Fittin sit down with Blake Binns from Good Advice for part two of their honest and practical conversation about marketing strategy for solo marketers and small teams. If you’ve ever felt like strategy is just a buzzword thrown around in business meetings, this episode is for you.

In this episode, Blake, Brad, and Bryan cut through the clutter and hype around marketing strategy. They explore why true strategy isn’t about chasing every shiny new platform or trend, but instead about clearly choosing what not to do. You’ll get real-world stories about resisting the urge to jump on trends like AI, the importance of ignoring unhelpful outside advice, and learning how to say no so you can stay focused on what actually works for your business.

They also talk through how to define what winning really looks like for your organization, and the value of balancing both creativity and data-driven decision making. Along the way, you’ll hear candid insights and relatable struggles, including how to manage feedback from bosses who may not fully understand marketing, how to present ideas and set realistic expectations, and why almost every success story is built on a long trail of mistakes and iterations.

Whether you’re the only marketer in the building or leading a tiny team with big goals and limited budgets, this episode is packed with advice, encouragement, and tactical tips you can actually use. Tune in to learn how to make marketing simpler, smarter, and just a little less overwhelming!

Show Notes

00:00 Introduction

05:38 Avoiding “Shiny Object Syndrome”

08:35 Defining Goals and Avoiding Distractions

12:51 Handling Unsolicited Advice

17:18 Why Data Matters for Brands

21:31 Focusing on Brand Awareness Strategy

26:56 Building a Reliable Sales System

28:08 Closing Thoughts

Links

Bryan Fittin

Go Rogue Studio

Brad Alexander

ClarityFirst Marketing

Blake Binns

Good Advice

Summary

Welcome back to the Stupid, Simple Marketing podcast! In this episode, Bryan Fittin and Brad Alexander are joined once again by the insightful Heather Applegate of PivotX Coaching, diving deep into the ins and outs of personal branding for leaders and marketers. If you've ever struggled to get yourself—or your team’s leader—comfortable in front of the camera, this conversation is packed with practical advice and mindset shifts to help you break through those barriers.

Heather tackles topics like overcoming imposter syndrome, finding your authentic voice, and the real value of showing up with authority for your company’s brand. She shares tactical steps to ease the reluctance around creating video content, including her favorite low-pressure practice tools and why sometimes, you might just need to “leave your humility at home” to claim your space as a leader.

Whether you’re a solo marketer, an executive, or someone trying to rally your company to build a stronger brand presence, get ready for actionable tips, fresh perspectives, and a dose of encouragement. Tune in to learn how bringing the human element to your brand can transform everything from recruitment to customer engagement—and why consistency and a clear point of view are truly game changers.

Show Notes

00:00 Introduction

03:39 Leveraging Personal Branding Tactics

08:03 Choosing Company Spokespersons Wisely

11:50 Simple Video Production Tips

16:45 Serve the One Watching

19:24 Defining and Targeting Leadership Coaching

25:08 Boosting Visibility and Connection

27:56 Closing Thoughts

Links

Bryan Fittin

Go Rogue Studio

Brad Alexander

ClarityFirst Marketing

Heather Applegate

Pivot X