Alison speaks with Devan Gonzalez, the founder of Strive 11 Fitness, a revolutionary fitness franchise based in Los Angeles. They explore Devan's journey from a martial arts instructor to a personal trainer, leading to the creation of a gym model that prioritizes community, flexibility, and accountability.

Devan outlines the innovative 11-station workout setup designed for seamless engagement and minimal wait times, catering to various fitness levels. Their conversation delves into the changing landscape of fitness post-pandemic, where personalized experiences are becoming more crucial.

Devan emphasizes the role of mindset in achieving fitness goals, advocating for small, consistent actions over overwhelming commitments. He encourages listeners to start their unique fitness journeys today and highlights the importance of supportive self-dialogue in overcoming personal barriers.

HIGHLIGHTS:

15:35 The Birth of Strive 11 Fitness

17:44 The Future of Fitness Trends

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INNOVATION AVENUE: Fitness and Self-Care Revolution