Founder of Spoken Nutrition, Jordan Bokser, joins the show to share the story behind building a supplement company designed to solve coaches’ problems and deliver products athletes can trust. We dive into how Spoken was created, how they crafted their formulas around transparency and effectiveness, and what it takes to build a brand people believe in.

Jordan also breaks down common mistakes in supplementation and nutrition, how you can improve results without even changing your diet, and strategies for influencing the mindset of resistant athletes—or even resistant staff. Beyond supplements, this episode gives a window into Jordan’s decision-making, his approach to business, and ultimately, his approach to life.

Wholesale – Spoken Nutrition

This podcast evolved from my book, Strength In Numbers — the ultimate mentorship guide for coaches.

Featuring insights from 100+ ELITE coaches across every level and sport, it’s an encyclopedia of coaching wisdom built to help you grow your career, navigate failure, and find long-term coaching success.

👉 Grab your copy of Strength In Numbers [by clicking here].

Chapters

00:00 Introduction to Spoken Nutrition and Jordan Bokser

03:51 Building Trust and Authenticity in Business

06:17 The Importance of Feedback and Collaboration

08:38 Surrounding Yourself with Excellence

11:15 The Role of Education in Sports Nutrition

13:51 Creating a Supportive Community for Coaches

16:31 Mindset and Its Impact on Nutrition and Performance

22:59 Foundations Over Trends

24:27 The Importance of Recovery and Mindset

25:27 Coaching and Individualized Approaches

27:22 The Socratic Method in Coaching

28:29 Negotiation and Mutual Understanding

31:14 Fear of Abandonment in Coaching

32:24 Connecting with Employees and Their Purpose

34:14 The Power of Mission Statements

35:47 Approaching Business with Love

37:42 Aligning Personal and Company Whys

40:06 Educating the Market

43:01 Overcoming Self-Imposed Limitations

Co-founder of Durable Athlete and VP of Performance at Texas Pro Academy, Cristian Plascencia joins the show to share how he’s reshaping basketball development in Central Texas. Alongside Zach Urbanus, Cristian has built Texas Pro Academy into a one-stop environment where players get strength and conditioning, skill development, and competitive pickup runs all under one roof.

Cristian breaks down how to align strength and skill work for basketball players, his number one training priority, and what he looks for when watching athletes play to drive weight room decisions. He also shares how high school athletes with overloaded schedules can structure their weeks and what steps they can take to stay durable.

Beyond coaching, Cristian dives into what it takes to grow a business in the private sector and how to get high school teams to contract you out. This episode is loaded with takeaways for coaches and athletes striving to maximize performance and longevity.

This podcast evolved from my book, Strength In Numbers — the ultimate mentorship guide for coaches.

Featuring insights from 100+ ELITE coaches across every level and sport, it’s an encyclopedia of coaching wisdom built to help you grow your career, navigate failure, and find long-term coaching success.

👉 Grab your copy of Strength In Numbers [by clicking here].

Chapters

00:00 Introduction and Background of Cristian Plascencia

07:27 Collaboration and Team Dynamics in Training

09:48 The Importance of Stress Management in Training

12:41 Coordinating Strength and Skill Work

15:44 Training Strategies for High School Athletes

18:45 Simplifying Training for Optimal Performance

21:25 Analyzing Basketball Movement to Drive Weight Room Decisions

33:21 Building Capacity and Variability in Training

37:41 Crafting the Ideal Training Week

41:58 The Importance of Mental Breaks and Variety in Training

45:21 Growing a Training Business and Building Trust with Schools

58:14 Finding Work-Life Balance as a Coach

In this solo episode, I go behind the scenes on the process of writing the Strength In Numbers book. From the initial idea, to getting 100+ coaches to contribute, to the ins and outs of editing, publishing, and marketing, I share what went into making the book a reality. Whether you’ve thought about writing a book yourself or just want to know the story behind the pages, this episode gives you the full look inside.

This podcast evolved from my book, Strength In Numbers — the ultimate mentorship guide for coaches.

Featuring insights from 100+ ELITE coaches across every level and sport, it’s an encyclopedia of coaching wisdom built to help you grow your career, navigate failure, and find long-term coaching success.

👉 Grab your copy of Strength In Numbers [by clicking here].

Chapters

00:00 Inception of an Idea

05:53 The Process of Gathering Insights

08:15 Creating a Comprehensive Resource

10:43 Editing and Structuring the Book

13:13 Marketing and Launching the Book

15:40 Reflections on the Journey

18:13 The Impact of the Book

20:46 Future Aspirations and Closing Thoughts