EP 38: Darren Hansen | Creating a Gym Athletes Never Want to Leave
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EP 38: Darren Hansen | Creating a Gym Athletes Never Want to Leave
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Owner of Hansen Athletics and Speed Lab Director with Universal Speed Rating, Darren Hansen joins the show to break down how he’s built one of the top performance facilities in the region by making speed development a true priority. Voted the best performance facility in Southeastern Idaho, Hansen Athletics is known for both results and culture.
We dive into how Darren creates an environment athletes can’t wait to return to, how he programs in the private sector, and how to build systems that make high-quality training scalable as your business grows. Darren also shares the biggest mistakes he sees in youth athlete development, how they run assessments and onboard new athletes, and what actually drives long-term progress.
We also touch on the business side—what truly fuels growth, where coaches overcomplicate things, and how to build a model that lasts.
This podcast evolved from my book, Strength In Numbers — the ultimate mentorship guide for coaches.
Featuring insights from 100+ ELITE coaches across every level and sport, it’s an encyclopedia of coaching wisdom built to help you grow your career, navigate failure, and find long-term coaching success.
👉 Grab your copy of Strength In Numbers [by clicking here].
Chapters
00:00 Intro
01:51 The Story Behind Hansen Athletics
04:42 Culture and Environment at Hansen Athletics
08:49 Coaching Staff and Development
13:41 Making Them Want To Come Back
18:12 Scalable Individualized Training
19:45 Onboarding New Athletes
20:50 Balancing Training Loads
21:54 Scaling and Structuring Programs
24:32 Integrating Middle School and High School Athletes
31:33 Fostering Positive Competition Among Young Athletes
33:56 Common Mistakes in Youth Athletic Development
38:32 The Importance of Diverse Experiences for Young Athletes
41:00 Building a Business from Scratch in a New City
43:05 Drivers of Growth in Established Athletic Programs
46:59 Incentivizing Referrals in Youth Sports Training
47:38 Learning from Controversial Training Methods
51:16 Reflecting on Decision-Making and Growth