Graham Scott reveals how car sales evolved from print ads to AI, CRMs, and compliance. A masterclass in modern marketing—only on Street Level Marketing with Mark Lamplugh.

Evan Millman shows how top brands blend strategy, AI, and innovation to stay relevant. Learn how foresight fuels growth in any industry. Watch now on Street Level Marketing via Now Media TV.

• (00:00:00) - Strategy: Building Innovative Brands
• (00:01:46) - What Defines a Disruptive Idea?
• (00:06:18) - Inventing Innovation Through Intuition vs. Data
• (00:11:59) - Street Level Marketing
• (00:13:01) - Why Every Company Needs a Strong Brand Strategy
• (00:17:02) - How a Strategy shifted the trajectory of a CPG brand
• (00:18:12) - Why Brand Alignment is So Important
• (00:20:22) - What's the First Step in a Brand Rebrand?
• (00:23:10) - Now Media TV
• (00:24:28) - What Does a Real Innovation Process Look Like?
• (00:31:11) - Cross-functional Innovation Teams
• (00:32:08) - What KPIs or metrics should you apply to innovation?
• (00:36:33) - Street Level Marketing
• (00:37:38) - What is foresight thinking and how does it apply to brain development
• (00:39:06) - How to Get the Juice Out of Your Food and Drink
• (00:42:52) - How Future Casting Affects Names, Design, Product
• (00:44:17) - How AI Is Affecting Brand Landscape
• (00:45:55) - How AI Is Affecting Mental Health
• (00:46:38) - How to Plan for the Future With a Scenario
• (00:47:35) - Stay Connected With Your Company's Future

Learn how AmeriLife uses AI, compliance, and customer insights to turn smarter leads into lasting growth. Bill DeCoursey breaks down the data myths hurting your bottom line.

• (00:00:00) - Street Level Marketing
• (00:00:52) - What's the Biggest Myth About Data in Marketing?
• (00:03:11) - What's one data point most marketers overlook but they should?
• (00:04:50) - How Electronic Arts Went From Research to Customer Behavior
• (00:06:11) - What makes a consumer insights team truly effective?
• (00:07:22) - Should Businesses Update Their Customer Personas?
• (00:09:17) - What does performance marketing mean today?
• (00:10:44) - Top Marketing Insights for the Senior Market
• (00:13:41) - Lead Generation: The Biggest Mistake Companies Make
• (00:15:33) - What Does a Successful Audience Segmentation Look Like?
• (00:16:48) - What is LeadStar and how does it help our agents?
• (00:21:49) - What Is High Lifetime Value in the Insurance Industry?
• (00:22:58) - What's the role of AI in Prospecting and Nurturing
• (00:25:31) - How to Make Research More Storyful for Decision Making
• (00:27:17) - How to Turn Raw Data Into Marketing Gold
• (00:29:59) - Quantum insights: How to evaluate them?
• (00:31:02) - What's the role of experimentation in modern marketing?
• (00:37:05) - Mark Lamplu
• (00:39:20) - Ameri Wealth: The Wealth Management Company
• (00:40:05) - How Amerilife Optimized a Campaign With AI
• (00:42:38) - Which Channels Deserve the Most Spend?
• (00:47:02) - How to Share Your Information With Your Audience