Street Level (Aired 07-15-25) Brand Foresight: Innovate Now or Get Left Behind

Evan Millman shows how top brands blend strategy, AI, and innovation to stay relevant. Learn how foresight fuels growth in any industry. Watch now on Street Level Marketing via Now Media TV.

Chapters

• (00:00:00) - Strategy: Building Innovative Brands
• (00:01:46) - What Defines a Disruptive Idea?
• (00:06:18) - Inventing Innovation Through Intuition vs. Data
• (00:11:59) - Street Level Marketing
• (00:13:01) - Why Every Company Needs a Strong Brand Strategy
• (00:17:02) - How a Strategy shifted the trajectory of a CPG brand
• (00:18:12) - Why Brand Alignment is So Important
• (00:20:22) - What's the First Step in a Brand Rebrand?
• (00:23:10) - Now Media TV
• (00:24:28) - What Does a Real Innovation Process Look Like?
• (00:31:11) - Cross-functional Innovation Teams
• (00:32:08) - What KPIs or metrics should you apply to innovation?
• (00:36:33) - Street Level Marketing
• (00:37:38) - What is foresight thinking and how does it apply to brain development
• (00:39:06) - How to Get the Juice Out of Your Food and Drink
• (00:42:52) - How Future Casting Affects Names, Design, Product
• (00:44:17) - How AI Is Affecting Brand Landscape
• (00:45:55) - How AI Is Affecting Mental Health
• (00:46:38) - How to Plan for the Future With a Scenario
• (00:47:35) - Stay Connected With Your Company's Future